在外贸实战中,涨价本身并不是丢单的真正原因,真正导致客户流失的,往往是:
涨价理由模糊、站不住脚
临时通知、毫无预期
只强调“我们要涨”,不解释“你为什么必须接受”
没有任何缓冲方案或选择空间
优秀的外贸涨价沟通,本质上是一场“成本共识的建立过程”。
当然涨价也是春节前催单的合理理由,至于如何高效率的完成节前催单,可以参考前面这篇文章:春节前30天外贸催单实战手册:哪些客户该催、如何催、哪些国家效果最好

在 2026 年春节前这一节点,涨价具备高度客观性与行业共识,而不是个体企业行为。
你可以明确向客户传达的三大不可控因素:
亚洲 → 美国西岸:即期运价 上涨约 22%,至 ≈3,000 美元/FEU
亚洲 → 美国东岸:上涨 约 12%,至 ≈3,770 美元/FEU
亚洲 → 北欧:上涨 约 9%,至 ≈3,000 美元/FEU
亚洲 → 地中海:上涨 约 21%,至 ≈4,344 美元/FEU
航司普遍通过 GRI(综合费率上调) 转嫁成本
👉 关键点:这是航线级、行业级变化,而非你公司“随意调价”
客户要赶假期前发货
工厂要赶生产
港口、船司要压缩窗口
👉 结果:
越临近春节,越不是“有没有货”,而是“有没有位置、有没有人”
工人提前返乡
加班费、临时工成本上升
生产节奏被迫压缩
👉 这些成本,不会写在报价单上,但一定会体现在最终价格里

❌ 错误做法:
“不好意思,下周开始要涨价了。”
✅ 正确做法:
提前预告 → 说明背景 → 给出窗口 → 提供选择
客户最反感的是:
“我们公司决定涨价”
客户能接受的是:
“整个行业成本变化,我们正在尽力消化,但有一部分不得不调整”
经验值总结:
| 客户类型 | 建议提前通知 |
|---|---|
| 老客户 / 长期客户 | 10–14 天 |
| 新客户 | 7–10 天 |
| 大项目 / 框架协议 | 2–3 周 |
可选方案包括:
春节前锁价(Last order at current price)
分批发货,分摊成本
调整交期换价格
数量阶梯价
节后价格回调预期说明(如有)
“We would like to keep you informed that logistics costs are rising rapidly before Chinese New Year.”
目的:降低客户心理防御
行业运价数据
春节时间节点
物流与生产端压力
重点:让客户意识到——这是“外部变化”,不是你“坐地起价”
涨多少(区间即可)
从什么时候开始
影响哪些产品 / 订单
避免模糊与反复
“To help you reduce the impact, we can still keep the current price for confirmed orders placed before XX.”

Dear [Client Name],
We hope this message finds you well.
As the Chinese New Year holiday (Feb 15–23, 2026) is approaching, we would like to proactively inform you of an upcoming price adjustment.
In recent weeks, logistics and operational costs have increased significantly across the industry. Ocean freight rates from Asia to major markets such as the U.S. and Europe have risen sharply, and shipping lines have implemented multiple General Rate Increases (GRI). At the same time, factories and logistics providers are facing labor shortages and reduced efficiency before the holiday.
We have absorbed part of the cost increase internally; however, a price adjustment will be unavoidable for orders confirmed after [effective date].
To support your planning, we can still maintain the current pricing for orders confirmed before [cut-off date].
Please feel free to let us know your shipping plan, and we will be happy to work out the most cost-effective solution for you.
Best regards,
[Your Name]
Dear [Client Name],
Thank you as always for your continued trust and cooperation.
We would like to share an important update regarding costs before the upcoming Chinese New Year holiday (Feb 15–23, 2026).
As you may have noticed, freight rates and operational costs across Asia are rising rapidly due to peak-season demand and labor constraints before the holiday. This is an industry-wide situation rather than a change from any single supplier.
We have made every effort to minimize the impact on our long-term partners like you. That said, for new orders confirmed after [date], a moderate price adjustment will be applied.
If you have any orders planned before the holiday, we strongly recommend confirming them in advance so we can secure current pricing and shipping capacity for you.
We truly appreciate your understanding and look forward to continuing our cooperation.
Kind regards,
[Your Name]
Dear [Client Name],
This is a quick reminder regarding the upcoming Chinese New Year holiday (Feb 15–23, 2026).
Due to sharply increasing freight rates and limited shipping capacity before the holiday, prices will be adjusted for orders confirmed after [date].
If you are considering shipment before Chinese New Year, this is the last opportunity to secure the current pricing.
Please let us know your decision as soon as possible so we can reserve production and shipping space accordingly.
Best regards,
[Your Name]
涨价时,客户考察的从来不只是价格,而是:
你是否专业、是否透明、是否站在他的角度思考问题。
真正成熟的客户,不怕涨价,只怕不确定性。
你给得越清晰、越提前、越有方案,
客户配合度就越高,反而越容易在春节前促成订单。