(Updated for 2025) A comprehensive list of 120 global cross-border e-commerce platforms, including entry requirements, registration thresholds, and suitable categories!
发布时间：2025/04/17
作者：AB customer
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This article details the cross-border e-commerce platforms for the twelve largest markets globally by 2025, including their URLs, entry requirements, registration thresholds, and suitable product categories. Save it now!
This article details the cross-border e-commerce platforms for the twelve largest markets globally by 2025, including their URLs, entry requirements, registration thresholds, and suitable product categories. Save it now!
1. North American Market
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Entry requirements :
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You must provide a business license from mainland China, Hong Kong, or Taiwan (valid for more than 45 days), legal representative ID card, overseas payment account (such as a US bank account or third-party payment account), dual-currency credit card (VISA/MasterCard), phone card, etc.
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You need to register through the investment manager link to enjoy the support policy, and your email address must be bound to the whitelist to receive Amazon emails.
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Suitable categories :
Comprehensive category, covering all categories including electronic products, home furnishings, clothing, books, etc., especially suitable for standardized products and brand sellers.
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cost :
The monthly rental fee is $39.99, and the commission rate is 8%-15% (depending on the category).
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Entry requirements :
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To register a corporate account, you need to provide a business license, legal representative ID card, address proof (consistent with the registered address), PayPal account number and dual-currency credit card.
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New sellers need to pass account verification and are advised to provide sales records from other eBay sites to enhance trust.
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Suitable categories :
Used goods, collectibles, auto parts, electronics, and niche categories like handicrafts.
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cost :
No monthly rent, listing fee is US$0.2 per item, and transaction fee is 5%-12%.
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Entry requirements :
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Only companies in mainland China or Hong Kong (not self-employed individuals) must have cross-border e-commerce fulfillment capabilities; Canadian stores must first activate their US store for 90 days.
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Overseas warehouse logistics support (such as WFS service) and product compliance documents are required.
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Suitable categories :
Household items, electronic products, fast-moving consumer goods, clothing and footwear, etc., require high-cost-performance products.
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cost :
There is no monthly rent, the commission is based on the category (6%-20%), and the logistics can be self-delivered or WFS.
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Entry requirements :
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Individuals can register with their ID card and business license, but they need to bind the company's public account to receive payments; real-name authentication and proof of non-infringement of products are required.
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The platform is sensitive to prices and requires products to be low-priced and have supply chain advantages.
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Suitable categories :
Low-priced fast-moving consumer goods such as daily necessities, small commodities, clothing accessories, etc.
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cost :
There is no entry fee, but the platform takes a relatively high percentage (the specific amount is not disclosed).
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Entry requirements :
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Business license from mainland China or Hong Kong companies, local U.S. warehousing capabilities, a new mobile phone number, and an email address are required; brand sellers need GMV exceeding US$2 million to receive targeted support5 .
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Products must comply with platform governance requirements (e.g. no prohibited items).
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Suitable categories :
Categories suitable for short video marketing include fast fashion, beauty products, 3C accessories, and small household items.
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cost :
The commission is about 5%-10%, and there is no monthly rent.
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Entry requirements :
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Sellers from mainland China must register through an overseas entity (such as a Hong Kong company) and provide a US address, SSN, dual-currency credit card, and independent IP environment.
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Products must be handmade, vintage or handicrafts, and the sale of standardized products is prohibited.
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Suitable categories :
Niche categories such as handmade products, original designs, antique collectibles, wedding supplies, etc.
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cost :
The listing fee is US$0.2 per item, the transaction fee is 6.5% + the payment processing fee is 3%-4%.
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Entry requirements :
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To qualify as a business, you must provide links to your Amazon or eBay historical stores (eBay requires 5,000+ positive reviews, Amazon requires 500+ ratings) and a W8 tax form.
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Technology sellers only.
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Suitable categories :
Computer accessories, consumer electronics, smart home and other technology hardware products.
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cost :
Commission 8%-15%, no monthly rent.
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Entry requirements :
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You must have an overseas warehouse (support the Drop Ship model), provide product compliance testing documents and $2 million in liability insurance (listing Wayfair as the insured).
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It is recommended to have more than 50 SKUs, which must be in line with the home category positioning.
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Suitable categories :
Furniture, home decor, bathroom accessories, outdoor furniture and other big-ticket items.
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cost :
There is no commission, but a 4%-5% cargo damage fee is charged; the collection fee is 2%-4.5%.
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Entry requirements :
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Applicants must be legal Chinese or US-based companies with a monthly GMV of US$50,000 or more, and must provide a brand authorization letter and product liability insurance.
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Priority will be given to sellers with overseas warehouses.
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Suitable categories :
Home furniture, bedding, lighting, electronics.
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cost :
The commission rate is undisclosed and there is no monthly rent.
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Entry requirements :
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Enterprise qualifications require brand authorization or own brand, and provide stable inventory and logistics capabilities.
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Maternal and infant products must comply with European and American safety standards.
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Suitable categories :
Maternal and child products, children's clothing, toys, women's clothing, etc.
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cost :
The commission rate is undisclosed and there is no entry fee.
2. Latin American Market
Entry requirements
- Business qualifications : Business license and legal representative ID card of a company in mainland China or Hong Kong .
- Operation experience : Operation experience and store links on mainstream cross-border platforms (such as Amazon) are required .
- Financial threshold : Monthly sales ≥ $60,000; average order value ≥ $25 (≥ $23 for overseas warehouse model) .
- SKU quantity : at least 100 .
Suitable categories
Electronics 3C, home furniture, outdoor sports Brazil sees strong demand for auto parts .
cost
- Commission : 17.5% for Mexico, 16% for other sites .
- Payment cycle : 3 times a month (10/20/30), settled through Payoneer corporate account .
Note : Public information does not specify the rules for entry into the Latin American site; referring to the global model, it is speculated that it is a fully managed investment promotion system (suppliers supply goods to the Temu warehouse).
Entry requirements
- Business qualifications : Business license and tax documents required .
- Compliance documents : Some categories require local safety certification .
Suitable categories
Consumer electronics, household items .
Entry requirements
- Business qualifications : Legal company registration and Brazilian VAT number required .
- Commission : 7%-15% .
Suitable categories
Fashion apparel, home appliances .
Note : This is a Brazilian local giant; public information shows that its investment recruitment mainly focuses on local suppliers; cross-border sellers need to cooperate through local agents or joint ventures.
Note : Affiliated with B2W Group; shares rules with Submarino .
Entry requirements
- Localization requirements : Brazilian company registration and tax number required .
- Logistics and warehousing : Need to stabilize local warehousing and distribution solutions .
Note : Focus on fashion categories; less investment information; it is speculated that corporate qualifications and a local return address are required.
Note : Affiliated with B2W Group; rules are the same as Submarino .
Note : Brazilian vertical electronics/esports platform; investment is mainly focused on local brands; cross-border cooperation requires local agents.
3. European Market
Entry requirements:
- Product information and images are required.
- For certain categories of goods, additional certification documents may be required.
Suitable categories:
- Home goods, electronics, fashion accessories, toys and more.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Must be a company registered in the EU.
- Provide high-quality product images and detailed product descriptions.
Suitable categories:
- Clothing, footwear, accessories, etc.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Detailed product information and high-quality images are required.
- For certain categories of goods, additional certification documents may be required.
Suitable categories:
- Electronics, books, music, movies, and more.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Detailed product information and high-quality images are required.
- For certain categories of goods, additional certification documents may be required.
Suitable categories:
- Household items, tools, bicycles and more.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Detailed product information and high-quality images are required.
- For certain categories of goods, additional certification documents may be required.
Suitable categories:
- Clothing, shoes, household items, etc.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Must be an EU registered company.
- Provide high-quality product images and detailed product descriptions.
Suitable categories:
- Secondhand clothing, shoes, accessories and more.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Must be an EU registered company.
- Provide high-quality product images and detailed product descriptions.
Suitable categories:
- Products of all types, especially those related to fashion, beauty, and electronics.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Detailed product information and high-quality images are required.
- For certain categories of goods, additional certification documents may be required.
Suitable categories:
- Electronics, home goods, fashion accessories, and more.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Detailed product information and high-quality images are required.
- For certain categories of goods, additional certification documents may be required.
Suitable categories:
- Health & Beauty, Apparel & Accessories, Electronics, Toys, and More.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
Entry requirements:
- Must be an EU registered company.
- Provide high-quality product images and detailed product descriptions.
Suitable categories:
- Clothing, footwear, accessories, etc.
cost:
- The specific fee structure is not mentioned, but it typically includes a fixed fee and sales commission.
4. Middle East Market
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Entry requirements :
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Company business license (individual industrial and commercial households are not accepted), legal representative ID card, and company bank account.
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The number of SKUs must reach 5,000 or more, and product links from other platforms (such as Amazon) must be provided to prove sales capabilities; if it is a brand seller, proof of brand registration or authorization must be provided.
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Two logistics modes are supported: SB2B (seller direct delivery) and FBN (overseas warehouse mode), the latter of which enjoys traffic tilt and commission discounts.
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Suitable categories :
All categories, especially suitable for standardized products and high-priced goods (such as electronic products and household items).
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Registration threshold :
The company has high qualification requirements and must have more than 2 years of e-commerce operation experience; the Egyptian site requires a local business license, and the UAE/Saudi Arabia site requires international logistics capabilities.
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Entry requirements :
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Enterprise qualifications. Some sites (such as Mexico) are free of entry fees and deposits, but local inventory (self-built warehouse or third-party warehouse) is required.
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The products must meet the standards for light and small items (such as clothing and swimsuits), and the return costs must be borne by the customer (the return rate on the European site is 18%).
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Suitable categories :
High-frequency consumer goods such as fast fashion, beauty products, and accessories are suitable for merchants with flexible supply chains.
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Registration threshold :
Overseas warehouse layout is required, and small and medium-sized sellers need to bear the risk of stocking; the traffic support period is only 6 months.
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Entry requirements :
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Individuals or companies can register, and they need an ID card/passport, business license (for corporate sellers), bank statement, etc.
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If you already have accounts on other Amazon sites, you can directly open the Middle East site through the global sales function.
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Suitable categories :
All categories, including electronics, household items, clothing and other high-demand categories.
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Registration threshold :
Localized operational capabilities (such as logistics timeliness) are required, and the Saudi Arabia station needs to be linked to a local bank account for payment.
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Entry requirements :
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Suitable categories :
Fashion clothing, shoes, accessories, etc., focusing on differentiated competition.
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Registration threshold :
It focuses on brand qualifications, is not applicable to low-priced products, and has strict entry review.
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Entry requirements :
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Factories or sourcing enterprises with registered capital of RMB 500,000 or more, established for at least one year, and possessing import and export qualifications.
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You need to provide a quality inspection report, photos of the actual warehouse, and promise fast delivery (within 36 hours).
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Suitable categories :
All categories, focusing on high-frequency demand products such as fast-moving consumer goods, home furnishings, and clothing.
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Registration threshold :
Third-party factory inspection is required (cost 700 yuan), SKU requirements are 20-50, suitable for mature suppliers.
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Entry requirements :
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Suitable categories :
Luxury goods and discounted products, mainly flash sales model.
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Registration threshold :
Insufficient data, further consultation with the platform is required.
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Entry requirements :
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Trade license, ID information, valid bank account, and local delivery address are required.
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Commission is negotiated based on the order, and shipping costs are charged at a fixed rate.
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Suitable categories :
Consumer electronics, household products, maternal and child products, etc., covering more than 150,000 SKUs.
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Registration threshold :
Basic computer knowledge is required to manage the store, suitable for sellers with localized operation capabilities.
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Entry requirements :
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Legally registered enterprise, products must meet maternal and child safety standards (e.g. applicable to children under 12 years old).
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Inventory proof and after-sales service capabilities are required.
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Suitable categories :
Maternal and infant products (toys, care products, clothing, etc.), international brands preferred.
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Registration threshold :
Focusing on vertical fields, strict product quality review is required, suitable for professional maternal and child suppliers.
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Entry requirements :
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Chengxintong members, business license (matching business scope), need to bind real-name Alipay account.
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Enterprises must meet the transaction medal level (AAA or above) and dispute rate below 0.01%.
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Suitable categories :
B2B wholesale, covering industrial products, consumer goods, raw materials, etc.
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Registration threshold :
A deposit is required (minimum 6,000 yuan), suitable for factories or distributors with foreign trade experience.
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Entry requirements :
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Goods need to be prepared at the Saudi Arabia FBS warehouse and linked to a local bank account. Individual sellers need a Middle Eastern guarantor's ID card.
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The platform commission is 5%-20%, and the FBS delivery fee is charged according to the order amount.
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Suitable categories :
All categories, including blue ocean categories such as electronics, household items, fashion, etc.
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Registration threshold :
It is necessary to enter through an agent, and the logistics timeliness requirements are high (delivery within 5 days). It is suitable for sellers with overseas warehouse resources.
5. Southeast Asian Market
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Entry requirements :
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A business license from mainland China or Hong Kong is required (individual businesses are not accepted at this time), and it must be verifiable on the Qixin website and have no operational abnormalities.
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Have more than 3 months of operating experience on other cross-border e-commerce platforms (such as Amazon, eBay), and provide screenshots of foreign trade orders in the past 3 months.
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The number of SKUs must exceed 50 and comply with local export and import requirements.
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Registration threshold :
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You need to submit proof of your company's office address and a link to a domestic trade platform (such as a Tmall flagship store). If you apply for ShopeeMall, you must also meet the brand awareness or daily order volume requirements (such as an average daily order of ≥25 or a transaction volume of ≥5,000 ringgit on the Malaysia site).
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Suitable categories :
All categories, especially suitable for standardized products such as fast-moving consumer goods, electronic products, and household items.
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Entry requirements :
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Cross-border sellers need to prepare goods in Indonesian warehouses in advance, and the goods must be SNI certified and accompanied by Indonesian instructions.
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There are three types of stores: flagship stores, authorized distributors, and specialty stores. You need to provide an Indonesian business license (SIUP), tax number (NPWP), and brand authorization letter (flagship stores require proof of trademark ownership).
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Registration threshold : The store must have at least 5 SKUs and the store must be active for more than 3 months.
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Suitable categories : handmade products, localized fast-moving consumer goods, and electronic products that comply with Indonesian regulations.
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Entry requirements :
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A business license from mainland China, Hong Kong, Macau, or Taiwan is required, and a company bank account must be linked. There is no option for individual sellers.
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You need to fill out the commercial trade registration form and pass the platform review.
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Registration threshold : No monthly fee, fixed commission of 10%, supports overseas warehouses but needs to bear storage fees.
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Suitable categories : B2B wholesale goods, electronics, and household items, suitable for established suppliers with stable supply chains.
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Entry requirements :
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You must be at least 18 years old, hold a legally registered business license, sign a contract and submit product compliance documents.
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You need to provide samples for the platform to shoot, and negotiate with the investment manager on profit distribution and warehousing arrangements several times.
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Registration threshold : There is no public entry fee, but you need to bear the logistics and model shooting costs (the platform bears part of the costs).
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Suitable categories : mid-to-high-end fashion apparel, shoes and accessories, focusing on differentiated design.
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Entry requirements :
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A business license and proof of cross-border e-commerce experience (such as an Amazon store link) are required, and a top-up of 10,000 Q coins (approximately RMB 400) is required for marketing activities.
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You need to submit a bank account opening certificate, and the platform review cycle is 1-7 working days.
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Registration threshold : initial commission is 15%, which can be lower for high-quality stores; logistics can be self-delivered or platform logistics Qexpress.
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Suitable categories : high-frequency consumer goods such as electronic accessories, clothing and food.
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Entry requirements :
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The company's business license, legal person's ID card and brand authorization letter (or trademark acceptance letter) are required. The store name must be in English or pinyin.
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Supports direct shipping from China or using JD Indonesia overseas warehouse (free storage fee).
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Registration threshold : no annual fee, commission 4%-8%; review takes 3-5 days to complete.
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Suitable categories : mid-to-high-end electronic products, personal care and beauty products, and fashion accessories. The target users are young consumers.
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Entry requirements :
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Local stores : require an Indonesian ID card/passport, a local bank account and a warehouse. Corporate sellers require an Indonesian business license.
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Cross-border store : Not open yet. Chinese sellers need to go through a local agent or register an Indonesian company.
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Registration threshold : Commission is 1% of sales + 2,000 Indonesian rupiah/order. If the violation points reach 48 points, the store will be permanently closed.
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Suitable categories : fast fashion, beauty and household items, which need to adapt to the short video marketing model.
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Entry requirements :
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Three corporate certificates are required (business license, tax registration, and organization code), and branded products require a trademark registration certificate or authorization letter.
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Electronic products require safety certification, and Chinese sellers are supported to enter through exclusive channels.
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Registration threshold : annual fee of 1,200 Malaysian ringgit (approximately 1,800 RMB), commission of 0.3%-8% + 2% transaction fee.
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Suitable categories : Electronics, outdoor sports equipment, and home furnishings, suitable for mature sellers with localized operations.
6. Central Asian Market
- Covered countries : Russia, Kazakhstan, Uzbekistan
- Entry requirements :
- International sellers need to register through Ozon Global (supports Chinese companies) and provide a business license, legal person ID card, English translation and Payoneer account.
- Central Asian branches (such as Ozon.uz) are not yet open to international sellers and require local company qualifications.
- Registration threshold :
- Corporate sellers (not individual sellers), no deposit required, commission 5%-15% (5% for electronic products, 10% for baby products).
- For logistics, you can choose FBS (platform warehousing) or self-delivery. FBS needs to be linked to Lianlian Payment.
- Suitable categories : 3C electronics (mobile phones, home appliances), household products, and maternal and child products. The growth rate of the home category will reach 47% in 2024.
- Covered countries : Russia, Kazakhstan, Uzbekistan, Kyrgyzstan
- Entry requirements :
- Chinese sellers can enter the Russian site through the "Star Plan", which requires a business license, legal person ID card, and ERP system integration capabilities.
- Central Asian branches (such as Wildberries.kz) must be local companies, and the products must comply with the Eurasian Union EAC certification.
- Registration threshold :
- For corporate sellers, there is no deposit required and the commission is 8%-15%. Logistics must be provided by the platform’s designated service provider.
- New sellers can enjoy a 30% commission reduction and 17% traffic support.
- Suitable categories : All categories, with a focus on electronic products (mobile phone accessories, computers) and clothing (fast fashion). By 2024, the clothing category at the Uzbekistan station will grow 87 times.
- Covered countries : Kazakhstan
- Entry requirements :
- Cross-border e-commerce experience is required, the average order value of the product must be ≥ US$15, and branded products are preferred.
- No local company or foreign currency account is required, and Chinese companies can directly settle in.
- Registration threshold :
- For corporate sellers, there is no deposit required, the commission is 5%-10%, and the logistics costs are subsidized by the platform.
- Need to bind Kaspi Pay or local bank account.
- Suitable categories : 3C electronics (mobile phones, laptops), fashion (sports shoes, light luxury bags). In 2024, the electronics category will account for more than 40%.
- Covered countries : Kazakhstan, Kyrgyzstan, Uzbekistan
- Entry requirements :
- Corporate sellers need a business license, a Payoneer or LianLian account, and a $1,000 deposit.
- Products must be described in English and prices are in US dollars.
- Registration threshold :
- Commission is 5%-15% (15% for fashion category), payment period is 14-60 days, and the loan period for new sellers is 60 days.
- Suitable categories : Fashion (women's clothing, plus-size clothing), electronic products (smart wearables, small appliances), with the average daily order volume exceeding 200,000 in 2024.
- Covered countries : All Central Asia
- Entry requirements :
- The global entry process requires a business license and legal person ID card, and supports Chinese backend.
- The Russian page is displayed by default for users in Central Asia, and products need to be translated into Russian.
- Registration threshold :
- No deposit required, commission is 5%-8%, and logistics can be selected from Cainiao or self-delivery.
- Suitable categories : All categories, with a focus on low-priced goods (mobile phone cases, household gadgets) and seasonal products (winter warm clothing). GMV in the Central Asian market is expected to grow by 35% in 2024.
- Covered countries : Kazakhstan, Uzbekistan, Tajikistan
- Entry requirements :
- Local or Russian company qualifications are required, and products require Russian labels and EAC certification.
- Some sub-stations (such as Lamoda.kz) support international sellers, but they need to register through a local agent.
- Registration threshold :
- Corporate sellers need to list at least 50 products, with a commission of 15%-20%.
- Suitable categories : Fashion (women's clothing, shoes), Beauty (skin care products, perfume). The growth rate of the beauty category in Kazakhstan will reach 25% in 2024.
- Covered countries : Uzbekistan
- Entry requirements :
- It needs to be a local company or through a third-party service provider (such as a Russian company), and the products must comply with Uzbek laws and regulations.
- Registration threshold :
- For corporate sellers, the commission is 10%-15%, and logistics must be handled by platform partners.
- Suitable categories : household items (furniture, lamps), food (dry goods, tea). The food category is expected to grow by 30% in 2024.
- Covered countries : Uzbekistan
- Entry requirements :
- It must be a local company and the products must comply with the Eurasian Union EAC certification.
- Registration threshold :
- For corporate sellers, the commission is 10%-15%, and logistics must use the platform's own warehousing.
- Suitable categories : Textiles (cotton products, bedding), electronic products (mobile phone accessories). Local sellers' sales will increase 87 times in 2024.
- Covered countries : Tajikistan
- Entry requirements :
- A local company is required, and the products need Russian labels and Tajikistan import permits.
- Registration threshold :
- For corporate sellers, the commission is 15%-20%, and logistics must be handled through a third-party agent.
- Suitable categories : fashion (ethnic clothing, traditional handicrafts), beauty (natural skin care products).
7. South Asia (India) Market
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Amazon India ( www.amazon.in )
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Entry requirements : To open a self-fulfilling store, you must have been operating successfully on other mature Amazon sites for at least six months. You must provide the front and back of your Chinese company business license and the legal representative's ID card, and submit a tax declaration. To open an FBA store, you must have Indian company qualifications.
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Registration threshold : Sellers who ship their own goods must have certain site operation experience requirements; for Chinese sellers, the FBA model makes it difficult to register an Indian company.
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Suitable categories : Electronics account for the largest proportion, followed by clothing, with local and Western women's clothing as the main features.
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Flipkart ( www.flipkart.com )
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Entry requirements : You need an Indian tax registration number (GSTIN), PAN card, bank account and supporting KYC documents, and you also need to have at least one unique product to sell.
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Registration threshold : It is difficult for foreign sellers to obtain relevant tax registration and documents in India.
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Suitable categories : 3C, books, clothing and electronic products.
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Snapdeal ( www.snapdeal.com )
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Entry requirements : An Indian company is required, the company is allowed to sell in India, and the products sold are new and genuine products. The entrant must be a manufacturer, wholesaler, distributor or retailer, and provide the company's permanent tax number (PAN), consumption and service tax number (GSTIN), and bank account.
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Registration threshold : An Indian company is required, which restricts the direct entry of foreign sellers.
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Suitable categories : mobile phones, tablets, electronic products, computers, and home series.
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Meesho ( www.meesho.com )
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Entry requirements : Provide business license, signed and stamped bank account information (bank name, account number, holder, SWIFT, bank address).
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Registration threshold : no deposit, no promotion fee, zero returns, no sales commission, the entry threshold is low, and there is little financial pressure on sellers.
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Applicable categories : clothing (excluding children's clothing), fashion accessories, children's peripherals, kitchen furniture (small and lightweight items), makeup tools, and non-battery and non-Bluetooth electronic products.
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Paytm Mall ( www.paytmmall.com )
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Requirements for entry : business license number, scanned copy of business license, legal person ID number, company registration address, scanned copy of legal person ID card and other company-related information.
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Registration threshold : Mainly for corporate sellers. Individual sellers can open an account through traditional agency methods as Indian corporate agents.
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Suitable categories : electronics, mobile phones, fashion + apparel, home furnishings, accessories, jewelry, electrical appliances, mother and baby, etc.
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Tata Cliq ( www.tatacliq.com )
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Entry requirements : There is no clear and public information on the detailed entry requirements, but as a high-end e-commerce platform, it may have high requirements for brand and merchant qualifications.
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Registration threshold : Presumably high, it may be inclined towards merchants with a certain brand awareness and quality assurance.
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Suitable categories : Products sold include food, groceries, jewelry, etc. There is also a luxury goods channel selling international brands.
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Ajio ( www.ajio.com )
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Entry requirements : There is no very clear public information at present, and you usually need to provide company-related information and brand-related information.
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Registration threshold : Since it is a fashion platform, there may be certain requirements for brand image and product style.
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Suitable categories : Focus on fashion categories, including clothing, shoes, accessories, etc.
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Myntra ( www.myntra.com )
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Entry requirements : A legal Indian business entity (private limited company/limited liability partnership/sole proprietorship/joint venture) is required, and documentary proof (corporate bank account, copy of corporate registration, company's TIN or TAN number, GST registration certificate, company-specific PAN card, brand license) is required.
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Registration threshold : Only Indian corporate entities are allowed to enter, and it is difficult for foreign sellers to enter directly.
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Suitable categories : India's largest fashion e-commerce platform, operating clothing, shoes, fashion items, beauty and care products, etc.
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BigBasket ( www.bigbasket.com )
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Entry requirements : You are usually required to provide company-related certificates, food-related qualifications (if selling food), etc.
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Registration threshold : There are strict qualification requirements for special categories such as food.
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Suitable categories : Mainly sell food, daily necessities, fresh produce, etc.
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Udaan ( www.udaan.com )
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Entry requirements : An Indian company is required, and relevant business qualifications and tax documents may also be required.
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Registration threshold : Based on Indian companies, there are certain restrictions on foreign sellers.
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Suitable categories : Mainly targeting small and medium-sized enterprises, providing a variety of categories of goods, including electronic products, household items, clothing, etc.
8. Japanese and Korean Markets
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Rakuten Japan (www.rakuten.co.jp)
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Requirements : Must be a registered business, valid from mainland China, Hong Kong, or Japan. Business license, legal representative information, company bank account information, and other documents are required. It is recommended to have a Japanese legal entity or partner with a Japanese agency. Merchants are also required to provide Japanese-speaking customer service, which can be accomplished through outsourced customer service companies.
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Registration Barriers : Entry is relatively high, with certain business qualifications and fees. Monthly rent starts at 39,800 yen, with an initial store opening fee of 60,000 yen. A recommended advertising budget is 50,000-100,000 yen/month.
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Applicable categories : clothing, home furnishings, electronic products, beauty products, maternal and child products, food, etc. Some categories such as medicines and alcohol require additional qualification review.
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Yahoo Japan (www.yahoo.co.jp)
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Entry requirements : Usually, company-related information such as a business license is required. You may also need to provide documents such as brand authorization. The specific requirements vary depending on the business category.
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Registration requirements : Leveraging Yahoo Japan's strong traffic base, the entry cost is relatively low. While there are certain requirements for company qualifications, the overall registration process is not complicated.
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Suitable categories : home appliances, digital devices, daily necessities, etc.
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Amazon Japan (www.amazon.co.jp)
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Entry requirements : A Chinese company business license and the front and back of the legal representative's ID card are required. Tax declarations and other documents may also be required. Certain requirements apply to brand and product quality, and some categories require additional certification.
-
Registration threshold : Strict registration review. As a global e-commerce giant, it focuses on branding and high-quality products, suitable for mid-to-high-end market layout.
-
Suitable categories : 3C electronics, household goods, sports equipment, etc., seasonal products such as winter warm household goods and camping equipment are in high demand.
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Mercari ( www.mercari.com )
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Entry requirements : Both individuals and businesses are welcome to join. Individuals must provide basic information such as identification; businesses must provide relevant documents such as a business license.
-
Registration requirements : The registration process is relatively simple, and the seller qualifications are not high. It is a leading second-hand trading platform and also sells new products.
-
Suitable categories : light luxury bags, electronic products, anime peripherals, second-hand fashion brands, etc. There is a high demand for second-hand ski equipment and game consoles in winter.
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Zozo (www.zozo.jp)
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Entry requirements : There is no very clear public information yet. Usually, company-related information and brand-related information are required, and there may be certain requirements for brand style and product design.
-
Registration threshold : As a vertical platform in the fashion field, it may be more inclined to allow brands with a certain sense of design and trendy elements to settle in.
-
Suitable categories : Focus on fashion categories, mainly co-branded limited edition clothing, second-hand trendy brand areas, etc., mainly targeting young users aged 18-35.
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Qoo10 Japan (www.qoo10.jp)
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Entry requirements : A business license is required, the ability to accept UnionPay cards in Singapore dollars, experience in the cross-border e-commerce industry, and store links such as eBay, Amazon, AliExpress, and Wish must be provided for review.
-
Registration threshold : No store registration fee, simple registration process, easy to use, store can be opened in three days, sufficient traffic and fast orders, and withdrawals can be made within 5 days.
-
Suitable categories : covering women's clothing, food and catering, men's and sports products, home life, baby and children, digital and mobile, etc.
-
Gmarket (www.gmarket.co.kr)
-
Entry requirements : Joint venture companies in mainland China, Hong Kong, Macao and Taiwan, company business license in PDF or JPG format, WORLD FIRST payment account in PDF or JPG format, legal representative passport in PDF or JPG format, connection to other cross-border e-commerce platforms (operating for at least 1 year, not mandatory), sellers must have operations staff who understand Korean.
-
Registration threshold : There are certain requirements for company qualifications, and personnel with cross-border e-commerce operation experience and Korean proficiency are required. The overall registration threshold is moderate.
-
Suitable categories : including clothing, beauty products, electronics, household items, etc.
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11Street (www.11street.co.kr)
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Requirements for entry : Usually, business license, legal person identification, bank account information and other information are required. Brand authorization may also be required.
-
Registration threshold : There are certain requirements for corporate qualifications, but the registration process is not complicated and requires a certain amount of time and effort to prepare relevant materials.
-
Best for : Selling a wide variety of products, including apparel, electronics, home goods, beauty products, and more.
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Coupang ( www.coupang.com )
-
Entry requirements : Company business license, and the business license must be valid for at least one month from the date of application, and the corresponding English translation must be provided; legal person's passport or legal person's ID card, the passport must be valid for at least 3 months from the date of application. If there is no passport, the government-issued legal representative's identity document, including ID card and driver's license, must be provided, and an English translation must be provided. A photo holding the passport or ID card is also required for further review; bank certificate, bank account certificate showing the bank name, bank address, account holder, account number and Swift code. Non-English certificates must be translated into English. The person's name must be consistent with the contact information filled in the "Contact Information" column and must be a bill from the last 6 months; Hong Kong sellers must provide proof of business ownership.
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Registration threshold : Individual business owners or individual registered sellers are not accepted. The qualifications and documents of the enterprise are relatively strict and sufficient information is required.
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Suitable categories : a wide variety of products, including electronic products, household goods, clothing, food, etc.
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Naver Shopping ( shopping.naver.com )
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Requirements for entry : When entering a Korean local company, you must provide 1 copy of the company registration, a copy of the passbook under the name of the representative/enterprise/company, a copy of the business registration number and a copy of the business registration certificate. It is feasible for overseas merchants to apply for entry. The application portal is: https://sell.smartstore.naver.com/#/sellers/join . You must provide a copy of the passbook (or overseas account verification file) under the name of the company or legal person opened overseas, and the registration number of the merchant in the country. However, due to the fact that Chinese/Hong Kong sellers have fake certificates to register and sell counterfeit products, the platform has restricted Chinese/Hong Kong merchants for categories that have had counterfeit products. There are two situations for personal entry. For those over 19 years old, you only need to provide a real-name certified personal identity registration mobile phone number and fill in the relevant information; if you are under 19 years old, you need to provide relevant guardian information.
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Registration threshold : A series of corporate certifications and document submissions are required to settle in Korean local companies. Overseas merchants may face some restrictions and reviews when entering. It is relatively easy to enter individually.
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Suitable categories : covering various categories, including clothing, electronic products, household products, beauty products, etc.
9. CIS Market
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Residence requirements :
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A business license for a mainland Chinese or Hong Kong company is required, and an English translation is attached; you must have more than 2 years of operating experience on platforms such as Amazon or AliExpress, and the product price must be lower than other Russian platforms (such as Yandex and Joom).
-
Russian customer service support is required to support domestic direct mail or use of Ozon overseas warehouses (free storage fees).
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Suitable for categories :
All categories are especially suitable for clothing, electronic products, maternal and child products and fast-moving consumer goods.
-
Registration threshold :
The qualification review of enterprises is strictly strictly and requires manual review (it takes 2-4 weeks for self-registration, and the registration of service providers can be shortened to 1 week).
-
cost :
No monthly fee, commissions are divided by category (5% electronic products, 10% baby products, 15% other).
-
Residence requirements :
-
The annual GMV is more than 50 million yuan, and store backend screenshots are provided on other platforms (such as Amazon and AliExpress) to prove sales capabilities.
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You need to use a self-built ERP or third-party ERP system, which supports domestic direct delivery or FBS mode (stocking to Russian overseas warehouses).
-
Suitable for categories :
Fast-consumer products such as electronic products, clothing accessories, household products, health and beauty.
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Registration threshold :
The application will only be accepted through Chinese official partners during the internal testing phase and must be entered in a whitelist manner.
-
cost :
Commission is 4%-14%, no entry fee, and direct collection of domestic bank cards is supported.
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Residence requirements :
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A business license for mainland Chinese enterprises (not accepting self-employed individuals) and corporate accounts, and the identity information of legal persons and shareholders needs to be verified.
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Store links on platforms such as AliExpress and Amazon and daily order volume data of the first three categories are required.
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Suitable for categories :
The full category is open, and the recommendation of low-priced and high-frequency products such as 3C accessories, clothing, and home furnishings are key.
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Registration threshold :
There is no requirement for proof of flow, but it must meet the needs of category investment promotion (some categories will be fully charged).
-
cost :
Commission 15% (5% in some categories), no margin or annual fee.
-
Residence requirements :
-
Suitable for categories :
Electronic products, home appliances, IT equipment and other technology products.
-
Registration threshold :
If the data is insufficient, further consultation on the platform or cooperation through local agents is required.
-
Residence requirements :
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You need to register a Yandex account, and the products must comply with the platform category positioning (such as home appliances, cosmetics, and health products).
-
Supports two operating modes: Showcase + complete files (compliance inspection report required) or Showcase + delivery (testing phase).
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Suitable for categories :
Home appliances, electronics, health and beauty and groceries.
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Registration threshold :
Need to have local warehousing capacity in Russia (Moscow fulfillment center is preferred).
-
cost :
Commissions are not disclosed and support installment and credit services (requires cooperation with Sberbank).
-
Residence requirements :
-
A business license and tax registration certificate are required, and the products must comply with the fashion category positioning (such as clothing, shoes, cosmetics).
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Russian-language product description and localized customer service capabilities are required.
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Suitable for categories :
Fast fashion clothing, high-end shoes and boots, and beauty products.
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Registration threshold :
Focus on brand qualifications and must pass platform review (including product sample evaluation).
-
cost :
The commission ratio has not been disclosed, and logistics requires the use of platform cooperation service providers.
-
Residence requirements :
-
Brand market analysis (including competitive brand share, price strategy) and product samples are required.
-
A contract is required and the product XML catalog is submitted, supporting local warehouses or cross-border direct delivery.
-
Suitable for categories :
Electronic products, home appliances, tools and auto parts, daily necessities, etc.
-
Registration threshold :
Quarterly turnover forecast and marketing fund plan are required, and the review cycle is relatively long.
-
cost :
There is no public commission standard, but logistics costs are subject to (minimum order amount of 200 Ukrainian hryvnia).
-
Residence requirements :
-
Suitable for categories :
The entire category focuses on home furnishings, electronic products and maternal and child products.
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Registration threshold :
Need to adapt to Belarusian market regulations and local tax registration may be required.
-
Residence requirements :
-
Suitable for categories :
Fast-moving consumer goods such as clothing, home furnishings, electronic products, etc.
-
Registration threshold :
It is required to apply through the official partner and the review is strictly carried out.
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Residence requirements :
-
Suitable for categories :
Low-priced clothing, 3C accessories and small home items.
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Registration threshold :
Belarusian localized product description and logistics support are required.
10. African market
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Jumia ( www.jumia.com.ng )
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Entering requirements : Starting from February 17, 2025, only overseas warehouse (FBJ) sellers will be accepted, and the direct mail (DS) model is not yet open. To enter, you must fill out the "Overseas Warehouse Seller Application Form" and submit it to review with other materials, including the corporate legal person ID card, business license, payment account, mobile phone number, email address, store name, etc. Restricted sales of cosmetics, food and other categories, and the list of prohibited products can be checked on the official website. A business license can only apply for one overseas warehouse store.
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Registration threshold : There is currently no need for a transaction, no threshold. You only need to have a legal business license and have cross-border e-commerce experience to apply. Direct mail sellers need to pay the entry fee, and overseas warehouse (FBJ) sellers do not need to pay.
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Suitable categories : A wide variety of products, including books, games, computers, TVs, etc., featuring the latest products and detailed product specifications. However, the sale of cosmetics, health products, medical supplies, food, medicines, alcohol, and tobacco is restricted. These categories need to obtain authorization from the local government before they can be sold.
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Kilimall (www.kilimall.co.ke)
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Residence requirements : Residence is only open to corporate qualification sellers, and individual sellers are not accepted yet. Open to companies in mainland China and Hong Kong to open stores, and the store business categories need to match the company's business license. You need to provide information such as store name (English), contact person, contact number, contact email, company name, address, electronic scan of company business license stamp, payment statement and legal person ID card, payment account name, account number, account opening bank, branch name, bank Swift Code and other information.
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Registration threshold : Enterprise qualifications are required. The overall registration process requires a lot of information to be prepared, but it is relatively standardized.
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Suitable categories : A store allows multiple categories to operate, and it is recommended to choose a category with more advantages. FBK type products (pre-stocked to Kilimall's overseas warehouse) account for a large proportion of sales, and GS type products (the goods are placed in the warehouse of Chinese sellers and sent to Kilimall Shenzhen transit warehouse after order payment) also have a certain market.
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KiKUU ( www.kikuu.com )
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Requirements for entry : There is no threshold, and both individual and corporate qualifications can be entered. It is required to have cross-border platform sales experience, priority entry, stable supply, own or cooperative factories, and timely delivery. Merchants ship to domestic containers, and the platform provides delivery services for China-Africa trunk lines and last mile.
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Registration threshold : There is almost no registration threshold, and the requirements for sellers' qualifications are relaxed.
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Suitable categories : No categories, high-quality and low-priced products have more advantages.
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Takealot ( www.takealot.com )
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Entering requirements : Apply online, fill in the company's complete information and submit it, listing the products, quantity and set prices sold by the merchant.
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Registration threshold : No publication fee is required, but a monthly subscription fee of R300 (cancel at any time), and a fulfillment fee and storage fee are also required (if using Takealot's warehouse distribution center).
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Suitable categories : mainly sells books, electronic products, gardening supplies, maternal and infant products 2 .
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Spar (www.spar.co.za)
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Residence requirements : There is no clear public information yet, and it is speculated that relevant information of the company may be required, such as business licenses, product-related certifications, etc.
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Registration threshold : Since it is an e-commerce platform for the expansion of brands in South Africa, it may have certain requirements for the supplier's qualifications and product quality.
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Suitable categories : mainly common categories such as food and daily necessities in supermarkets.
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Bidorbuy (www.bidorbuy.co.za)
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Requirements for entry : You need to have a South African ID card when entering.
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Registration threshold : There are certain restrictions on international sellers, and it is relatively easy to register for local sellers in South Africa.
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Suitable categories : Covering all legal trading categories, featuring online auctions, about 40% of the products are second-hand items, such as antiques, collectibles, etc.
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Jiji (www.jiji.ng)
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Residence requirements : Usually, individuals and enterprises can settle in, and basic information such as contact information may be required. Sellers need to fill out the form, select the correct product category, subcategory, and price, add product photos, and write a unique product description.
-
Registration threshold : The registration process is simple and there are no strict qualification requirements.
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Suitable categories : The most commonly traded goods include electronic devices, mobile phones, cars, furniture, clothing and children's products.
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Kaymu ( www.kaymu.com )
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Entering requirements : There is no clear disclosure of information yet, and basic information such as a business license may be required.
-
Registration threshold : The overall registration threshold is moderate, and certain information preparation and review process are required.
-
Suitable categories : mainly sells home appliances, mobile devices, jewelry, fashionable shoes and clothing and other products.
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Alibaba.com ( www.alibaba.com )
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Entering requirements : Enterprises registered by the Mainland Industrial and Commercial Bureau that make physical products (both production and trade types are OK, no import and export rights are required), and service-type companies such as logistics, testing and certification, management services, etc. cannot join for the time being, and offshore companies and individuals cannot handle it.
-
Registration threshold : Basic membership annual fee is RMB 29,800, the highest membership premium Golden annual fee is RMB 80,000.
-
Suitable categories : There are a wide variety of products, including various industrial products, consumer products, etc., covering almost all categories, but focusing more on wholesale business.
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Tospino ( www.tospino.com )
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Residence requirements : Individuals can settle in, and companies that reside in need must provide a business license. Sellers with experience in cross-border sales are preferred. A company/individual can only open one account.
-
Registration threshold : Currently, the platform usage fee is free, no deposit, no storage fee within one year, and the registration threshold is relatively low.
-
Suitable for categories : clothing, shoes and bags, beauty and personal care, digital home appliances, office and education, maternal and baby toys, building materials and hardware, home textiles, automobile and motorcycle supplies, medical and health, sports outdoor, agricultural supplies, gardening, lamp lighting, chemical metallurgy and other full categories of operations.
11. Oceania Market
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azon.com .au)
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Residence requirements : You need to provide relevant information about the individual or enterprise, including name, address, contact information, etc. If you are a company, you need to provide the company name and registration details. Bank account information is also required to be provided for collection, as well as tax information to comply with local and international tax regulations.
-
Registration threshold : There are two sales plans, the personal plan is suitable for sellers who sell less than 40 items per month, and the professional plan is suitable for sellers who sell large amounts of sales. Professional plans may require a certain monthly fee, and the specific fees vary according to different categories and sales conditions.
-
Suitable categories : A wide variety of products, covering almost all categories such as electronic products, household goods, fashion clothing, books, toys, etc.
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eBay Australia Station ( www.ebay.com.au )
-
Residence requirements : You need to create an eBay seller account first and associate it with the checking account used for collection or other designated collection method 4. The platform's rules and policies must be followed, including accurate product description and truthful delivery.
-
Registration threshold : The registration process is relatively simple, and both individuals and businesses can register. A certain fee may be paid according to the category and quantity of goods sold, including the listing fee, transaction fee, etc.
-
Suitable for categories : a wide range of products, from second-hand products to brand new products, including electronic products, fashion clothing, household products, auto accessories, etc.
-
Catch.com .au ( www.catch.com .au)
-
Entering requirements : You must first fill in the basic information and wait for the platform to review and confirm. Sellers may not request product reviews from third parties in any way, and do not allow misleading comments or abuse of comment functionality.
-
Registration threshold : In addition to the monthly subscription fee of AUD 49.99, the platform will draw a certain proportion of commission from the orders sold by the seller. The proportions drawn from 10%-25% according to the category. The seller must pay in AUD every 14 days.
-
Suitable categories : including fashion, accessories, sports clothing, home decoration, health and daily necessities, daily necessities, etc.
-
Kogan.com ( www.kogan.com )
-
Requirements for entry : Counterfeit products shall not be sold, the seller shall be responsible for the insurance of the package, and shall respect copyright, shall not infringe or misappropriate copyright, the product pictures shall not have watermarks or text, image DVDs with pornographic content shall not be sold, accounts shall not be sublease or sold to third parties, and the products sold must be certified by relevant institutions.
-
Registration threshold : introduce the brand to the Kogan purchasing team, wait for the platform to review, and upload the product after the review is approved. If a third-party seller enters Kogan, the platform will charge a commission ratio of about 15%-25%.
-
Suitable categories : including consumer electronic products, household appliances, household goods, hardware, toys, etc.
-
The Iconic ( www.theiconic.com.au )
-
Residence requirements : Merchants need to submit an application for residency on their official website, fill in relevant information and provide necessary corporate qualifications and brand certificates. The platform will review the submitted products to ensure that they comply with quality standards and brand image. Merchants need to provide detailed product information, including pictures, descriptions and prices.
-
Registration threshold : The entry process is relatively strict, and it needs to go through the application and review process, and has certain requirements for brand and product quality.
-
Suitable categories : Focus on fashion products such as clothing, shoes and accessories, covering men's and women's clothing, children's clothing, sportswear, shoes, accessories and beauty products.
-
JB Hi - Fi ( www.jbhifi.com.au )
-
Entering requirements : Usually, you need to provide personal or company background information, financial status, market analysis reports, etc.
-
Registration threshold : The entry process may be relatively complicated and requires multiple links such as headquarters evaluation, which has certain requirements for the merchant's strength and market potential.
-
Suitable categories : mainly sells home appliances and electronic products, such as audio, TV, computer, game console, etc.
-
Woolworths ( www.woolworths.com.au )
-
Relocation requirements : Provide commercial registration certificate, tax registration certificate and quality management system certificate, provide detailed product information, and provide safety certification and compliance documents that comply with relevant Australian regulations for food, drugs, cosmetics, etc.
-
Registration threshold : High requirements for merchant qualifications and product compliance, and more documents and materials are required.
-
Suitable categories : mainly sells groceries (vegetables, fruits, meats, packaged foods, etc.), and also sells magazines, DVDs, health and beauty products, household products, pets and baby products, and stationery.
-
Coles ( www.coles.com.au )
-
Residence requirements : There is no clear and disclosed detailed residence requirements information. It is speculated that it is similar to Woolworths, and it requires relevant enterprise qualification certificates and product compliance documents.
-
Registration threshold : Since it is a well-known supermarket chain e-commerce platform in Australia, it may have certain requirements for the supplier's qualifications and product quality.
-
Suitable categories : mainly common categories such as food and daily necessities, and may also include some household goods, maternal and child products, etc.
-
David Jones ( www.davidjones.com )
-
Entering requirements : Usually, you need to provide business qualification documents such as business licenses, tax registration certificates, etc., and you may also need to provide brand authorization letters, product quality inspection reports, etc.
-
Registration threshold : As an e-commerce platform for high-end department stores, it has high requirements for the brand image and product quality of the merchants who have settled in, and may need to pay a certain entry fee or deposit.
-
Suitable categories : covering mid-to-high-end products such as fashion clothing, jewelry, cosmetics, household products, electronic products, etc.
-
Myer ( www.myer.com.au )
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Entering requirements : Visit the official website to register, fill in basic information such as company name, address, contact information, etc., provide business license, tax registration certificate and other documents to prove business legality and qualifications, and may pay registration fees, platform usage fees, etc.
-
Registration threshold : The registration process requires a lot of information to be prepared, and there may be certain expenses.
-
Suitable categories : including fashion clothing, household goods, electronic products, toys, etc.
Twelve. Other emerging markets
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Temu Spanish Station ( www.temu.com/es-es )
-
Residence requirements : Support Spanish company entities or individual entities with Spanish certificates to settle in. The business contact person requires a document issued by the EU country, and the document type supports ID card/passport.
-
Registration threshold : The registration process is relatively simple for companies or individuals that meet the requirements.
-
Suitable categories : comprehensive categories, including but not limited to clothing, household goods, electronic products, toys, etc.
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TikTok Shop Italy Station ( www.tiktokshop.com )
-
Entering requirements : You need to hold a local European business license (such as companies registered in Italy or other EU countries), and individual business owners do not support it for the time being. A VAT tax number from Italy or EU must be provided (requested before shipment). Enterprises need to have annual sales of ≥1 million US dollars on the European Amazon platform and have rich operating experience in other TikTok regions (such as the United States and Southeast Asia). Products must be stored in warehouses in Italy or the EU and support local shipping. The company's turnover in the past 12 months requires ≥1 million euros (or equivalent currency). At the same time, the store score of third-party platforms (such as Amazon) is ≥4 points, the account health score is ≥250 points, and the continuous operation is ≥3 months. Products must comply with EU CE certification, REACH regulations and other standards, and prohibit the sale of food, jewelry, maternal and infant products and other categories. Some categories must designate compliance responsible persons within the EU.
-
Registration threshold : The entry conditions are relatively strict, and there are certain requirements for the company's qualifications, operational experience, financial status, etc.
-
Suitable categories : light and small items are preferred, the number of SKUs is recommended to be ≥100, and the average customer price is 15-50 US dollars, such as fashion accessories, small household goods, beauty tools, etc.
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Ozon Turkey Station ( www.ozon.com.tr )
-
Entering requirements : Merchants need to register as sellers on Ozon's official website. When registering, they must provide basic company information such as company name, business license, and tax registration documents. These documents usually need to be translated into Russian or English.
-
Registration threshold : You need to prepare all relevant documents and pass the platform review, and the review time may be longer.
-
Suitable categories : clothing, home, electronic products and food, etc.
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Wildberries Turkey Station ( www.wildberries.com.tr )
-
Entering requirements : Provide a business license and a phone number in China (Mainland, Hong Kong or Macau) to register, which is more friendly to Chinese sellers.
-
Registration threshold : relatively low, prepare the basic information and apply for registration.
-
Suitable categories : clothing accessories, electronic products, home gardens, toys and games, sports and recreational supplies, pet supplies, etc.
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Joom Turkey Station ( www.joom.com )
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Entering requirements : For business licenses in mainland China (self-employed businesses are not accepted), corporate legal persons and UBO information, the identity information of the legal persons and the ultimate beneficiary must be provided, and photos of the ID card they hold are provided. Enterprise Payoneer account or Lianlian International account.
-
Registration threshold : No certificates for other platforms are required to enter for free, and the overall registration threshold is low, but there are certain requirements for corporate qualifications.
-
Suitable categories : All kinds of products are available, but they must comply with the relevant regulations of the platform. Common ones include clothing, electronic products, household products, etc.
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Lamoda Turkey Station ( www.lamoda.com.tr )
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Entering requirements : The enterprise must have legal business qualifications, including business licenses, tax registration certificates and other relevant documents. Provide products that meet relevant national standards and promise to comply with the platform's quality assurance policies. Have good customer service capabilities, including pre-sales consultation, after-sales service, etc. At least 50 items are listed. All product labels must comply with relevant regulations of the Russian Federation. The label requirements for fashion products usually include information such as ingredients, origin, production date, etc. You need to prepare relevant quality certificates or certificates of exemption and exchange these documents using an electronic document management system. The seller must be a legal entity and must have the right to sell branded products. Whether it is a private brand or an agent sales, it must have corresponding authorization documents.
-
Registration threshold : There are certain requirements for the company's qualifications, product quality and service capabilities, and the entry process is relatively complex.
-
Suitable categories : mainly fashion products, such as clothing, shoes, accessories, etc., and also some home fashion products.
-
Ozon Poland Station (www.ozon.pl)
-
Entering requirements : Similar to Ozon Turkey Station, it is necessary to provide a company's business license, legal person's ID card photo, registration email and mobile phone number, payment account, etc. The payment account must use the Lianlian cross-border payment account of the same company as the Ozon registered business license.
-
Registration threshold : The review process is relatively strict, and it is necessary to ensure that the submitted information is complete and accurate.
-
Suitable categories : comprehensive categories, including clothing, home furnishings, electronic products, etc.
-
Wildberries Polish Station (www.wildberries.pl)
-
Entering requirements : Provide a business license and a phone number in China (Mainland, Hong Kong or Macau) to register.
-
Registration threshold : The registration process is simple and the requirements for sellers are relatively low.
-
Suitable categories : Similar to Wildberries Turkey Station, it covers a variety of categories such as clothing accessories, electronic products, home gardens, etc.
-
Joom Polish Station ( www.joom.com )
-
Entering requirements : For the same Joom Turkey Station, you need a business license for the company, company legal person and UBO information, corporate Payoneer account or Lianlian International account in mainland China.
-
Registration threshold : No certificates for other platforms are required to enter for free, and the registration threshold is not high.
-
Suitable for categories : all kinds of goods, such as clothing, electronic products, home accessories, etc.
-
Lamoda Polish Station (www.lamoda.pl)
-
Residence requirements : Basically consistent with Lamoda Turkey Station, enterprises are required to have legal business qualifications, ensure product quality, provide good customer service, product labels comply with relevant regulations, prepare quality certificates or exemption certificates, and have brand authorization documents.
-
Registration threshold : There are certain requirements for all aspects of the enterprise, and more information is required to be prepared during the entry process.
-
Suitable categories : mainly fashion categories, including clothing, fashion accessories, etc., and some home fashion products.
Summarize
Platform Trends
In 2025, the cross-border e-commerce market showed three major characteristics: social e-commerce (such as TikTok Shop, Temu) has risen rapidly, regional platforms (such as Takealot, Kaspi.kz) have deepened their efforts in the local market, and full-hosting models (such as Temu, TikTok Shop) have become the mainstream.
Residence suggestions
Mature European and American markets: Priority is given to leading platforms such as Amazon and eBay, and focus on branding and compliance.
Emerging markets: Pay attention to the traffic dividends of platforms such as Temu, TikTok Shop, and reduce costs in combination with local policies (such as RCEP tariff reduction).
Vertical categories: Home (Wayfair), Fashion (Zalora), Electronics (Newegg) are still high-potential tracks.
Risk Warning
The logistics and payment infrastructure in some markets (such as Africa and Central Asia) is weak, and overseas warehouses or local partners need to be deployed in advance.
Cross-border e-commerce platform
120 cross-border e-commerce platforms worldwide
Requirements for entering cross-border e-commerce platforms
Cross-border e-commerce platform registration threshold
Cross-border e-commerce platforms are suitable for categories
Foreign trade dry goods
Cross-border e-commerce platform inventory
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400-076-6558智领未来，外贸超级营销员
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