1. Why can’t you find customers through Google search?
"A search for 'LED light buyer' only turns up B2B platforms? Using the right command, I can directly find the purchasing director's email address!"
In 2025, foreign trade people will use these "search jargons" to accurately locate customers and avoid invalid information!
2. 2025 Google Search Commands: A Complete Guide for Foreign Trade Novices
1. Basic Command: Accurately lock target information
Double quotes "" : force exact match of keywords to prevent Google from splitting your words.
Example : Search for "LED light importer Germany". The results must contain the full phrase to directly find German LED importers.
Minus sign - : exclude noise words, such as avoiding B2B platforms.
Example : LED light distributor - Alibaba - Amazon, get rid of platform interference and go directly to the independent station.
2. Advanced commands: digging emails, finding companies, and checking industry reports
site: : Limit the search to a specific website, such as an industry forum.
Example : site:linkedin.com “LED buyer”, directly recruit purchasing managers on LinkedIn.
filetype: : Search for a specific file, such as a customer list PDF.
Example : filetype:pdf “LED supplier list 2025”, download the latest supplier report.
intitle: : Pages with keywords in the title, accurately find the target company's official website.
Example : intitle: “LED manufacturer” Germany, locks the official website of a German LED manufacturer.
3. Country/Customer Type Combination: One Search, One Target
Country suffix method : The suffixes of company names in different countries are different, so just search "product + suffix".
example :
Germany: LED GmbH
Australia: LED PTY LTD
Italy: LED SRL 8
Customer type combination : product + importer/wholesaler/retailer + country.
example :
“marine aluminum sheet distributor USA” → US distributor
“how to buy solar panels” → dig out procurement demand posts.
3. Four-step SEO optimization method: let customers find you actively
1. Keyword Layout: Choose the Right Words and Double Your Traffic
Tool : Use Google Keyword Planner to find high-conversion long-tail keywords. For example, “marine grade aluminum sheet price” is more accurate than the general term “aluminum.”
Tips : The homepage promotes one core word, and the inner pages layout 3-5 long-tail words (such as "how to choose aluminum supplier").
2. Content Optimization: Copy 3 Popular Templates
Question-and-answer type : Title: "X pitfalls that foreign trade professionals must fall into: A complete guide to aluminum export certification", structure = pain point + solution + template.
Case analysis type : Title: "How a Chinese aluminum plant won a million-dollar order from Germany with the help of Google", content = customer background + key actions + results data.
Data report type : The title is "2025 Global Aluminum Procurement Trends: 83% of buyers search for this type of supplier!", and a pop-up window "Limited time to receive the report" is added at the end to attract traffic.
3. Technical Optimization: Two Tricks Even Newbies Can Do
Image compression : Use TinyPNG to convert to WebP format, which is 70% smaller and loads faster.
Structured data markup : Adding code to product pages to allow Google to display star ratings increased click-through rates by 130%.
4. External Link Building: Leverage Traffic from Authoritative Websites
Method : Contact industry forums and blogs and exchange data for links (for example, if they cite your report, you recommend their tools).
4. Pitfall Avoidance Guide + Action Checklist
3 common mistakes made by beginners :
Keyword stuffing : In 2025, Google will be more aware of natural context and use synonyms instead (such as metal → alloy).
Ignore mobile : If your site takes more than 3 seconds to load, your customers will leave! Optimize with WP Rocket.
Blindly sending out marketing emails : If you don't find the key person, your email will fall on deaf ears! Use "company name + director" to search for the decision-maker's email address on Google.
Action list for tomorrow :
Final advice:
"If you want to make money from Google in 2025, just searching is not enough! SEO optimization + continuous updates are the key. Remember the formula:
50% solve real customer problems (content) + 30% make Google understand you (technology) + 20% update 2 practical articles per month (persistence)
Try the first instruction now, and you'll be back in 30 days to give it a thumbs up!