A complete guide to booming Diwali sales in 2025! Product selection and marketing tips for India's festive week, a must-read for export sellers!

As Diwali 2025 approaches, countless Indian families begin cleaning their homes, decorating them with lanterns and preparing for their most important festival of the year .

For Indians, Diwali is the equivalent of Chinese New Year, a time for family reunions, gift-giving, and welcoming the New Year. For cross-border sellers and foreign trade professionals in China, it's not only a window into Indian culture but also a golden annual sales opportunity .

Recommended reading: A complete guide to developing the South Asian (Indian) market in 2025: B2B export insights and development strategies!

1. What is Deepavali?

Diwali (Deepavali) is one of India's most important traditional festivals and is known as the "Indian Spring Festival." In Hindu culture, Diwali symbolizes the victory of light over darkness, good over evil, and knowledge over ignorance.

• 🗓 When in 2025 : The main festival will be on October 20 (Monday) , but the actual celebration period usually lasts from October 18 to October 23 , known as "Diwali Week".

• 🌍Main celebration areas : India, Nepal, Sri Lanka, Malaysia, Singapore, Indonesia, Fiji, Mauritius and other South Asian and Southeast Asian countries.

• 🔥Festive atmosphere : Every household lights lamps, sets off fireworks, sweeps away the old, buys new clothes, decorates the house, gives gifts to each other, and worships the Goddess of Wealth (Lakshmi).

• Consumption trends : Diwali is India's annual peak consumption period , comparable to China's "Double 11" (Singles' Day) combined with Spring Festival. According to Statista, e-commerce transactions in India exceeded $11 billion during Diwali 2024, a year-on-year increase of over 12%.

2. Why must foreign trade people pay attention to Diwali?

Diwali is not only a religious festival, but also a national shopping carnival . For cross-border sellers, it is the best time of the year to enter the Indian market .

📈 3 key data:

1. Sales of gift items increased by more than 300% ;

2. Home decoration products increased by more than 200% year-on-year ;

3. Electronic products and small appliances are hot-selling during the Black Friday period.

💡Summary of opportunities:

• Diwali = Indian "New Year + Shopping Festival + Gift-Giving Festival"

• Start stockpiling and preparing goods 4 weeks before the festival

• There is still a "return gift wave" and "discount tail orders" after the holiday

3. Diwali hot-selling product selection guide 🎁

Diwali emphasizes "new", "bright" and "auspicious", so the key to product selection is - bright, decorative, festive and strong gift-giving attributes!

Tips for product selection:

• Diwali is all about “gift giving”, so gift box packaging and festival theme printing are very important.

• Indian consumers prefer gold, red, orange and purple , which symbolize auspiciousness and prosperity.

• You can design Diwali limited edition packaging or co-branded products (Light Up Your Life / Shine Bright This Diwali) in advance.

4. Diwali Marketing Promotion Practice (Must-Read for Foreign Trade Professionals)

✅ 1. Social Media Marketing (Meta + WhatsApp + YouTube)

• Start preheating one month in advance (will be online in mid-September)

• Publish holiday-related visual content, such as "Light Up Your Home" and "Hanukkah Limited Edition"

• Use popular tags:

  • #Diwali2025 #DeepavaliCelebration #DiwaliGifts #LightUpYourLife #DiwaliSale

• You can target via Facebook ads:

  • Region: India, Malaysia, Singapore

  • Hobbies: festivals, decoration, shopping, family

Sample copy:

✨ Light up your home this Diwali!
Celebrate with beautiful lights, gifts & home décor from [YourBrand].
Shop Now → [Website URL]

✅ 2. Google and e-commerce SEO/SEM

• Search keywords:

  • “Diwali decoration items wholesale”

  • “Diwali gifts 2025”

  • “LED lights for Diwali India”

• Add a holiday-themed landing page to your website:

  Title : Diwali 2025 Special Offers – Decor, Gifts & Lighting from China

  Description : Celebrate Diwali 2025 with affordable, high-quality festive products directly from manufacturers.

📍It is recommended to use ABke Smart Website Builder ( www.cnabke.com) to generate a multilingual festival special page with one click , automatically adapts to Hindi and English, and has a built-in SEO structure to help you quickly get indexed on Google in India.

✅ 3. Email Marketing (B2B Foreign Trade Focus)

• Send a "holiday greetings + product recommendations" email 2 weeks before the holiday

• Attach product catalog PDF or Alibaba store link

• Title suggestions:

  • “Brighten Your Business This Diwali – Exclusive Offers for You 🎆”

  • “Diwali 2025 Gift Collection – Special Discounts Inside!”

Email structure suggestions:

1️⃣ Holiday greetings (showing cultural respect)

2️⃣ Product recommendation pictures and text (festive atmosphere)

3️⃣ Limited-time offers or sample promotions

4️⃣ Ending with holiday greetings

5. How to Express Holiday Greetings to Indian Customers (with a Practical Template)

🌸 English greeting template

🪔 Wishing you and your family a prosperous and joyful Diwali!
May your business shine brighter than ever this festive season.

✨ Happy Diwali! Thank you for your continued trust and cooperation.
Let's keep growing together in light and success.

🌸 Hindi greetings (can be used as images or poster text)

दीपरवली की हर्दिक शुभकरमनर्एं!
आपकर व्यवसतय प्रकरश की तरह चमके और सफलतर से भर जाए।
(Happy Diwali to you, may your career shine like light and be filled with success!)

6. Pre-holiday preparation checklist for foreign trade professionals

7. Summary: Seize the "Festival of Lights" and light up your foreign trade performance!

Diwali is not only a festival for Indians to celebrate light and hope, but also a golden window for foreign traders to enter the Indian market.

Remember: whoever lights up the customer's festive atmosphere first will be more likely to win orders!

If you don't have a website or festival page yet,

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AI automatically generates multilingual foreign trade official websites and festival event pages to help you quickly attract Indian customers during Diwali and achieve accurate traffic and conversion!