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400-076-6558智领未来，外贸超级营销员
400-076-6558智领未来，外贸超级营销员
The National Day holiday is approaching. Cleverly planning holiday notifications can not only ensure smooth business operations, but also become a powerful tool for improving customer relationships.
In 2025, the National Day and Mid-Autumn Festival will be combined, resulting in an eight-day holiday from October 1 to October 8. As one of China's most important holidays, domestic businesses generally suspend production and operations during this period, significantly impacting foreign trade.
According to statistics, 90% of global buyers use search engines to find suppliers, and failure to properly manage work during the holiday can result in 40% of potential inquiries being lost . This guide will provide a comprehensive solution for foreign trade professionals regarding National Day holiday notifications, helping you maintain business continuity and cultivate customer relationships.
In foreign trade, not all clients require the same holiday notice. Depending on the type of client and the stage of cooperation, we need to differentiate the priority and content of the notice.
First, major customers and existing order customers are the company's revenue source and must be notified first. Especially those customers whose orders are in production or shipping need to be sent personalized notifications separately.
Secondly, potential customers , especially those who have reached the negotiation stage, should avoid affecting the chances of closing a deal due to interruptions in communication during the holidays.
For customers who have long-term cooperation but no recent orders , maintaining regular contact is an important way to maintain relationships, and holiday greetings are also a good opportunity for communication.
Finally, when inquiring customers , even if it is a one-time inquiry, you should inform them of your holiday arrangements through automatic replies to avoid leaving an unprofessional impression on the customer.
Timing is crucial to the effectiveness of holiday announcements. Improper scheduling can result in the announcement being ignored or forgotten.
First wave of notifications: 2 weeks before the holiday (around September 17)
The first wave of notifications should begin at this time, mainly for customers who need to place orders before the holiday. Customers should be reminded that placing orders now will ensure delivery before the holiday.
Second wave of notifications: 1 week before the holiday (around September 24)
Send a formal holiday notice, including the specific holiday date, return to work time and emergency contact information.
Final reminder: 3 days before the holiday (around September 28)
Send one last reminder, especially to customers who haven’t responded to your previous emails.
Automatic replies during holidays : During the entire holiday period, all mailboxes should be set up with automatic replies to ensure that any incoming emails are responded to in a timely manner.
Customers in different regions are accustomed to using different communication tools, and adopting a multi-channel strategy can ensure that notifications are in place.
Email notification : This is the most formal and well-documented method, suitable for all types of customers, especially B2B customers. It's recommended to use email tracking technology to understand whether customers have opened the email.
International SMS : For important customers and those whose products are about to be delivered, you can use international SMS notifications. International SMS notifications can quickly notify overseas users in a short period of time, and they have a very high requirement for timeliness.
Social media announcements : Post holiday announcements on platforms such as LinkedIn, Facebook, and Twitter. This is suitable for notifying potential customers and inquiring clients.
Official website announcement : Post a holiday announcement in a prominent position on the company website homepage. This is the easiest way for customers to find it.
The following table summarizes the applicable scenarios and advantages of each channel:
| Notification Channel | Applicable customer types | Advantages | Best time to send |
|---|---|---|---|
| Email Notification | All types of customers | Formal, detailed, and traceable | 9-11 am on weekdays |
| International SMS | Important customers, existing order customers | Instant arrival, high open rate | Weekdays 1-3 pm |
| social media | Potential customers, inquiring customers | Wide coverage and low cost | Afternoon or evening |
| Official website announcement | All customers visiting the website | 24/7 visibility and self-service | Continue to display for two weeks before the festival |
A complete holiday notice should include the following key elements to ensure that customers clearly understand the situation and know how to respond:
Clear holiday dates : Clearly list the start and end dates to avoid misunderstandings caused by different date formats. For example: October 1st to October 8th, 2025.
Reopening Schedule : State when normal operations will resume, including time zone information, to avoid misunderstandings during cross-time zone communication.
Emergency contact information : Provide emergency contacts and methods during the holidays so that important customers can find someone in an emergency.
Order Scheduling Suggestions : Based on holiday periods, customers are advised to place orders in advance to avoid delivery delays. For example: "To avoid order delays due to customs holidays and subsequent peak season, we recommend that you place orders before September 28th."
Greetings : Add holiday greetings to showcase cultural characteristics and enhance customer favorability.
We need to adjust the content and tone of notifications for different customer groups. Below are the Chinese and English templates for three main customer groups:
English version :
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Dear [Client Name],
Warm greetings from [Your Company Name]!
We would like to inform you that our office and factory will be closed for the National Day & Mid-Autumn Festival holiday from October 1st to October 8th, 2025, inclusive.
Your order [Order Number] is currently in production and remains on schedule for delivery on [Delivery Date]. Our team has made complete preparations to ensure no disruptions to your order due to the holiday.
For any urgent matters during the holiday, please contact [Emergency Contact Person] at [Emergency Phone Number] or [Emergency Email].
We appreciate your continued trust and cooperation. Wishing you and your family a wonderful season!
Best regards,
[Your Name]
[Your Position]
[Your Company Name]
Chinese version :
Dear [Customer Name],
Hello!
On behalf of [Company Name], I would like to extend my sincere greetings to you!
We would like to inform you that our company will be closed from October 1 to October 8, 2025, a total of 8 days, to celebrate the National Day and Mid-Autumn Festival.
Your order [order number] is currently in production and remains on schedule for delivery on [delivery date]. Our team is fully prepared to ensure your order will not be impacted by the holiday season.
In case of emergency, please contact [emergency contact name] at [emergency contact number] or [emergency contact email address].
Thank you for your continued trust and cooperation! Happy holidays to you and your family!
Sincerely,
salute!
[Your Name]
[Your Position]
[Company Name]
English version :
Dear [Client Name],
Thank you for your recent inquiry and interest in our products/services.
We would like to inform you that our company will be observing the National Day holiday from October 1st to October 8th, 2025. Our team will return on October 9th, 2025.
During this period, we may have limited access to emails. However, for urgent matters, you can reach our sales representative [Name] at [Phone Number].
Please note that placing orders before September 28th will ensure priority production scheduling after the holiday. We encourage you to confirm your order before this date to avoid production delays due to post-holiday peak season.
We will follow up with you immediately after the holiday regarding your inquiry. Wish you a wonderful season ahead!
Sincerely,
[Your Name]
[Your Position]
[Your Company Name]
Chinese version :
Dear [Customer Name],
Thank you for your recent inquiry and interest in our products/services!
We would like to inform you that our company will be closed from October 1 to October 8, 2025 to celebrate the National Day, and will officially resume work on October 9.
During this period, we may not be able to review emails in a timely manner. However, if you have urgent matters, you can contact our sales representative [name] at [phone number].
Please note that placing an order before September 28th will ensure priority production arrangements after the holiday. We recommend that you confirm your order before this date to avoid production delays caused by the post-holiday peak period.
Regarding your inquiry, we will follow up with you immediately after the holiday. Happy holidays!
Sincerely,
salute!
[Your Name]
[Your Position]
[Company Name]
English version (automatic reply):
Dear Sir/Madam,
Thank you for your email.
Our company will be closed for the National Day & Mid-Autumn Festival holiday from October 1st to October 8th, 2025. Our team will return on October 9th, 2025.
During this period, we have limited access to emails. For urgent matters, please contact [Emergency Contact Person] at [Emergency Phone Number].
Your inquiry is important to us. We will respond to your message as soon as possible after we return.
For more information, please visit our website [Website Address].
Warm regards,
[Your Company Name] Team
Chinese version (automatic reply):
Dear Customers,
Thank you for your letter.
Our company will be closed from October 1 to October 8, 2025 to celebrate National Day and Mid-Autumn Festival, and will officially resume work on October 9.
During this time, we may not be able to access emails promptly. In case of emergency, please contact [Emergency Contact Name] at [Emergency Contact Number].
Your inquiry is very important to us and we will get back to you as soon as possible after returning.
For more information, please visit our official website [website address].
Sincere regards
[Company Name] Team
English version :
Dear Valued Customer, [Your Company Name] will be closed for National Day holiday from Oct 1-8, 2025. Your order #[Order No.] is on track. For urgent matters, contact [Name] at [Phone]. Wish you a joyful holiday!
Chinese version :
Dear customers, [Company Name] will be closed for National Day from October 1st to 8th. Your order #[Order Number] is progressing smoothly. For urgent matters, please contact [Name] [Phone Number]. Happy holidays!
English version :
🎉National Day & Mid-Autumn Festival Notice 🎑
Our team at [Your Company Name] will be celebrating the National Day and Mid-Autumn Festival from October 1st to October 8th, 2025.
We will return to normal operations on October 9th, 2025.
Orders placed before September 28th will be processed prior to the holiday. For urgent inquiries during the holiday, please email [Emergency Email] or message here.
Wishing everyone a joyful and prosperous season! 🥮🇨🇳
#NationalDay #MidAutumnFestival #HolidayNotice #Export #Trading
Chinese version :
🎉 National Day and Mid-Autumn Festival holiday notice🎑
The [Company Name] team will celebrate National Day and Mid-Autumn Festival from October 1 to October 8, 2025.
We will resume normal operations on October 9th.
Orders placed before September 28th will be processed before the holiday. For urgent holiday inquiries, please email [Emergency Email] or leave a message here.
Wishing everyone a happy holiday and prosperous business! 🥮🇨🇳
#NationalDay #Mid-AutumnFestival #HolidayNotice #ForeignTrade #Export
English version :
Holiday Notice: National Day & Mid-Autumn Festival 2025
Dear Valued Customers and Partners,
Please be advised that [Your Company Name] will be closed for the National Day and Mid-Autumn Festival holidays from **October 1st to October 8th, 2025**.
Our operations will resume on **October 9th, 2025**.
To ensure uninterrupted supply, we recommend placing your orders before **September 28th, 2025**. Orders placed after this date will be processed after the holiday period.
For urgent matters during the holiday, please contact our emergency line at [Phone Number] or email [Emergency Email].
We appreciate your understanding and wish you a joyful holiday season!
Sincerely,
The [Your Company Name] Team
Chinese version :
2025 National Day and Mid-Autumn Festival Holiday Notice
Dear Customers and Partners,
[Company Name] will be closed from October 1 to October 8, 2025, to celebrate National Day and Mid-Autumn Festival.
The company will resume normal operations on October 9, 2025.
To ensure an uninterrupted supply chain, we recommend that you place your orders before September 28, 2025. Orders placed after this date will be processed after the holiday.
If you have any urgent matters during the holiday period, please call our emergency hotline [phone number] or send an email to [emergency email address].
Thank you for your understanding and support, and wish you a happy holiday!
Sincerely,
salute!
[Company Name] Team
English version :
Hi [Client Name]! This is [Your Name] from [Your Company Name].
Quick update: We'll be on National Day holiday from Oct 1-8. Back on Oct 9.
Your order is progressing well 👍 For urgent issues, just reply to this message or call [Phone Number].
Happy holidays! 🎉
Chinese version :
Hello! I’m [your name] from [company name].
Warm reminder: Our company will be closed for National Day holiday from October 1st to 8th and will resume work on October 9th.
Your order is progressing smoothly. 👍 For urgent matters, please reply to this message or call [phone number].
Happy holidays! 🎉
English version (automatic reply):
Dear Sir/Madam,
Thank you for your email.
Our company will be closed for the National Day & Mid-Autumn Festival holiday from October 1st to October 8th, 2025. Our team will return on October 9th, 2025.
During this period, we have limited access to emails. For urgent matters, please contact [Emergency Contact Person] at [Emergency Phone Number].
Your inquiry is important to us. We will respond to your message as soon as possible after we return.
For more information, please visit our website [Website Address].
Warm regards,
[Your Company Name] Team
Chinese version (automatic reply):
Dear Customers,
Thank you for your letter.
Our company will be closed from October 1 to October 8, 2025 to celebrate National Day and Mid-Autumn Festival, and will officially resume work on October 9.
During this time, we may not be able to access emails promptly. In case of emergency, please contact [Emergency Contact Name] at [Emergency Contact Number].
Your inquiry is very important to us and we will get back to you as soon as possible after returning.
For more information, please visit our official website [website address].
Sincere regards
[Company Name] Team
Holiday notices are only part of holiday business management, and perfect work arrangements can ensure seamless business continuity.
Pre-holiday work list : Organize the production, delivery, and shipping dates for all orders, reconfirm production capacity with suppliers and factories, and send written confirmation emails to customers. Verify bills of lading, commodity inspection, and customs clearance documents, and confirm the progress of booking, container transportation, and customs declaration.
Marketing activity arrangements : Post National Day greetings and light marketing posters on social media such as LinkedIn, WhatsApp, Facebook, TikTok, Youtube, etc., and once again propose pre-holiday promotions.
Post-holiday work plan : Prioritize processing holiday backlog emails and inquiries on the first day after the holiday, responding in order of urgency and customer importance. Hold a team meeting to sync important information and changes from the holiday.
Safety precautions before the holidays cannot be ignored, and ensuring the safety of company property is equally important.
Office safety inspection : Check the water and electricity equipment, doors and windows in the office area, turn off unnecessary electrical appliances, lock doors and windows, and take safety precautions.
Data backup : Important business data must be backed up to prevent accidental loss during holidays.
Emergency team formation : Form an emergency team to handle holiday emergencies, including customer complaints, logistics problems and other emergencies.
Establish a duty system : Arrange duty personnel in necessary positions to ensure that emergency matters can be handled during holidays.
This National Day holiday notice guide not only helps you avoid holiday business interruptions but also becomes a differentiating factor in customer experience. When customers perceive your professionalism and attentiveness, they are more likely to establish long-term relationships.
According to industry data, well-planned holiday notifications can reduce approximately 70% of holiday-related business issues and improve customer satisfaction. Therefore, this notification is not only a necessary communication but also a strategic investment.
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