A daily tip for building a website for foreign trade: A checklist of standard pages for a foreign trade website – which are essential? Which are optional?

In the foreign trade industry, there is a very real but often overlooked phenomenon:

80% of foreign trade websites have many pages, but less than 30% of them are "truly useful pages".

Some people design their homepages like corporate promotional videos, some treat their official websites like product catalogs, and some simply copy the structure of cross-border e-commerce platforms. Ultimately, there's only one result—

The website exists, but the inquiries do not.

As someone who has worked in foreign trade for over ten years and has encountered countless pitfalls, I can tell you very clearly:

For foreign trade websites, it's not about having "the more comprehensive the pages, the better," but rather about having "the clearer the page roles, the better."

This article will systematically break down the topic from a practical perspective of foreign trade B2B :

• Standard Page List for Foreign Trade Websites

• Which pages are required?

• Which pages can be missing, or even shouldn't exist?

• What are the fundamental differences in page structure across different industries and product categories?

• Here's a page building solution you can follow directly.

First, let's correct a fatal misconception: an official website for foreign trade ≠ a corporate promotional website.

Many foreign trade novices go astray from the very beginning.

Their approach to creating the website was:

"Whatever other websites have, I have to have too."

So you will see:

• Lengthy company introduction

• A large number of news items with no conversion value

• The "Honors and Certifications Wall" looks quite impressive.

• However, not a single page actually answers customers' purchasing questions.

But in B2B foreign trade, the official website's true role is:

A "digital salesperson" who is online 24/7 and handles 70% of your pre-sales communication.

Therefore, whether a page is "standard" depends not on its quantity, but on—

Does it cover the decision-making path of foreign trade buyers?

II. Overview of the "Standard Page List" on Foreign Trade Websites

Based on practical results, a high-conversion foreign trade website can be divided into three categories:

Category 1: Must have (missing even one will directly reduce the efficiency of inquiries).

1. Home

2. Product/Solutions Page

3. Applications / Industries Page

4. Case Studies/Project Page

5. About Us

6. Contact Us / RFQ (Contact / Get a Quote)

7. FAQ / Technical Q&A Page

Category Two: Strongly Recommended (This Determines How Far You Can Go)

8. Content-based pages (Blog / Knowledge / Guides)

9. Comparison/Selection Page (Why Us / Comparison)

10. Download resource pages (Catalog / Datasheet)

Category 3: Optional, or even deletable

• Company News

• Company Milestones

• Speech by Leader

• Empty corporate culture page

Next, we'll break it down page by page and explain why .

III. Detailed Explanation of the "Required" Pages: These pages determine whether you receive inquiries.

1️⃣ Homepage: Not for introducing the company, but for quickly filtering customers.

A veteran in foreign trade summarizes the homepage in one sentence:

In 3 seconds, let the right people stay and let the wrong people leave.

The homepage must accomplish 4 things:

• What do you do (industry + product)?

• What problem are you solving?

• What type of customer are you suitable for?

• How should I contact you next?

❌ Example of an error

Welcome to XXX Company

“Professional Manufacturer Since 1998”

✅ Correct Example

“Industrial Oil Pressing Solutions for Large-Scale Plants”

“Customized Solutions | Engineering Support | Global Projects”

Practical advice:

• The homepage doesn't talk about "who we are," but rather "are you the customer I'm looking for?"

• Clearly defining the industry, application, and scale can actually improve the quality of inquiries.

How to design a homepage to maximize customer retention? This article, "[ One-Day Foreign Trade Website Building Tips: Homepage Core Content Layout, 4 Modules to Retain 80% of Visitors! ]", has explained this in detail. You can check it out if you're interested.

2️⃣ Product/Solution Page: The "Inquiry Engine" of an International Trade Website

This is the type of page with the highest percentage of inquiries .

But 90% of companies make the same mistake:

Only write the product parameters, not the usage logic.

What B2B buyers really care about is:

• Is this product suitable for my situation?

• What configuration options are available?

• What were the results for those who used it?

Correct structure:

• What problem does the product solve?

• Applicable Scenarios

• Technical specifications (but not the only important point)

• Optional solutions/Customization points

• Related Cases / FAQ

• Clear inquiry entry point

3️⃣ Application Scenarios/Industry Page: This is the key page for "screening high-quality customers".

This is a type of page that many foreign trade websites don't have at all , but it's extremely important.

Why?

Because real buyers often search for:

• “oil press machine for soybean”

• “packaging solution for food factory”

• “industrial equipment for palm oil plant”

Not your company name.

Experienced in foreign trade:

Websites with industry-specific pages generally generate higher-quality inquiries than websites with only product pages.

4️⃣ Case Studies/Project Page: The Core Source of Trust in B2B

A simple truth:

Foreign trade websites without case studies are naturally not trusted.

But the case study is not a "customer logo wall".

A valid case study must answer the following:

• Who are the customers (country/industry/size)?

• What problems are we facing?

• What did you do?

• What will be the final result?

Even if you are a new company, you can still write:

• pilot projects

• Model Project

• Simulation Solution Case

5️⃣ About Us: We're not about sentimentality, we're about reliability.

Foreign trade buyers only care about three things when looking at About Us:

• Do you really exist?

• Do you have the capability to deliver?

• Do you want to do this job long-term?

The suggestions include:

• Factory/Team Photos

• Years of experience and areas of focus

• Service countries and project types

6️⃣ Contact Us / RFQ: The conversion path must be short.

Many websites have traffic but no inquiries, and the reason is simple:

The customer wants to contact you, but doesn't know what to do next.

Practical suggestions:

• Each core page has a CTA.

• No more than 6 form fields

• Supports multiple entry points including WhatsApp, Email, and forms.

7️⃣ FAQ / Technical Q&A Page: Answering your most difficult questions

This is a page that veteran foreign trade professionals value highly.

The essence of FAQ is:

Answer the questions your customers are most likely to have in advance.

For example:

• What makes you different from your peers?

• What about after-sales service?

• How long is the delivery time?

• Does it support customization?

This page not only improves conversion rates, but is also extremely beneficial for SEO and AI recommendations.

IV. Differences in Page Structure Across Industries (Very Crucial)

🔹 Manufacturing/Equipment

• Product pages, industry pages, and case study pages have the highest weight.

• Technical parameters and engineering logic must be clearly defined.

🔹 Consumables/Raw Materials

• Certification, testing, and compliance pages are very important.

• Application Scenarios > Product Parameters

🔹 Customized solutions

• Solutions Page > Products Page

• Case studies and process pages are the core.

in conclusion:

There is no "universal template", only "industry-adapted structure".

V. Which pages can really be omitted?

Veteran foreign trade professionals stated very clearly:

The following pages can be deleted if you don't have enough supporting content :

• Company News (Nobody reads it)

• Company culture (customers don't care)

• Opening remarks by a leader (does not help with conversion)

The official website isn't for our own viewing; it's for our clients to make decisions.

VI. Implementation Recommendations: The Safest Page Building Order for Beginners

If you are new to foreign trade, we recommend setting it up in the following order:

1. front page

2. 1–3 core product/solution pages

3. 2–3 application scenario pages

4. Basic Case Page

5. About + Contact

6. FAQ

7. Add content-based pages gradually.

VII. By the way: Why are more and more foreign trade companies "having complete web pages, but still not seeing results"?

The problem is often not "whether there is a page", but rather:

• Is the page continuously optimized?

• Does the content revolve around search and real-world issues?

• Do the pages form a structured system?

• Can it be correctly understood by Google and AI?

This is why more and more foreign trade companies are now choosing a systematic website building approach centered around their official websites .

For example, ABke Smart Website Builder doesn't simply "help you create the page," but rather:

Centered around the official website, integrate content, SEO, social media, customer acquisition, and CRM.

This allows foreign trade to acquire customers without relying on advertising, but rather through continuous accumulation.

ABke doesn't create websites, but rather "growth-oriented digital assets" for foreign trade B2B.

By enabling zero-code website building, intelligent dynamic SEO, website clusters, and unified multi-language management, each page has a clear role and can be continuously optimized, rather than being "built and then silenced."

VIII. In conclusion, let me summarize in one sentence:

A foreign trade website is not just a list of pages, but a "decision-making path design".

It's not about the quantity of pages, but their quality;

The key to structure is not completeness, but accuracy.

If you are currently preparing to create an international trade website, it is recommended that you first check this list, delete invalid pages, and add key pages before discussing traffic and inquiries.

This step is often more valuable than spending an extra 10,000 on advertising.