For beginners just starting out with an international trade website, what should they write about on their blog? Where should they find topics? How do they find high-traffic topics?

This is the point where 99% of foreign trade novices get stuck.

Don't worry, choosing a blog topic isn't complicated. You just need to do three things:

Check trends → Analyze competitors → Uncover user questions

Next, I will use a method that is easy for beginners to understand to guide you through this "3-step topic selection system" from scratch.

Why must foreign trade websites have blogs? (A must-know for beginners)

Building a website for foreign trade is not about "building it and waiting for inquiries," but about "building it + creating content." Otherwise, Google won't give you any traffic at all.

There are four functions of a blog:

1. Let Google know you're updating content (to increase crawling frequency).

2. Make yourself searchable for customers (more comprehensive keyword coverage)

3. It makes you look more professional (clients will judge your professionalism based on the content).

4. This allows you to intercept your competitors' traffic with content in the early stages when you don't have a ranking.

Therefore, it's not a question of "whether or not to write a blog".

Writing a blog is one of the core marketing activities of your foreign trade website.

II. Three Steps for Beginners to Find High-Traffic Topics (100% Implementable)

Step 1: Use Google Trends to find the most popular keywords in the last 3 months (avoid writing content that no one searches for).

Objective: To screen topics with an upward trend.

Operation process (super simple):

1. Open Google Trends

2. Enter your industry's core keywords, such as:

   • knitted sweater

   • solar inverter

   • steel pipe

   • packaging machine

3. Adjust the timeframe to Past 90 Days (the last 3 months).

4. Look for keywords that are trending upwards (rising = people are starting to search for them in large quantities).

5. Record keywords, peak values, and related topics.

For example (using "knitted sweater" as an example):

You might see the following related popular keywords:

• “chunky knit sweater women”

• “how to clean knitted sweater”

• “winter knitted sweater trend 2025”

These three are all high-traffic themes that beginners can use directly.

Step 2: Refer to the Top 10 trending articles on competitor blogs → rewrite them into your own version.

Your industry competitors have already helped you filter out the articles that will bring the most traffic.

What you need to do is not copy, but learn the "subject matter + structure" .

Operating instructions:

1. Major search engine companies:

   • “knitted sweater manufacturer blog”

   • “fiber laser cutting machine blog”

   • “solar inverter supplier blog”

2. Open the other party's blog

3. Find the top 10 articles with the most views or likes.

4. Record their titles, structures, and perspectives.

Then you can rewrite them in a beginner-friendly way to suit your own entry point.

Example:

Competitor titles:

“How to Clean a Knitted Sweater Without Damage”

You can change it to:

"Even beginners can master this: How to wash vintage sweaters without them deforming? (Manufacturer teaches you step-by-step)"

The titles are 100% different, but the themes are essentially the same, and they better address your users' pain points.

Step 3: Delve into real user questions (Comments section = a treasure trove of topics)

Your customers know better than you do what they need.

Where to dig?

• TikTok video comments

• YouTube video comments

• Amazon Reviews

• Alibaba International Station Q&A

• Forums such as Reddit, Quora, and Zhihu (English section)

• Frequently Asked Questions from Customers (Extremely Important!)

You will see many real questions, such as:

• “How to clean knitted sweater without shrink?”

• “Which solar inverter is best for home use?”

• “How to choose packaging machine size?”

• “Why does my heat press machine temperature drop?”

These questions are inherently high-converting topics .

The articles you write are not only easy to be indexed by Google, but can also directly convert customers.

For more practical knowledge on building websites for foreign trade, please click:

III. How to write a foreign trade blog post? (The simplest template for beginners)

You only need a 4-segment structure:

① Opening: Point out the pain point in one sentence (golden opening)

example:

"Retro sweaters sell well, but the return rate is high? 80% of the reason is that customers don't know how to wash them."

② Middle section: Provide solutions (the more specific the better)

example:

• Use cold water

• Do not rub

• Use wool-specific detergent

• Lay flat to dry

• Cannot be dried

The more clearly you write out each step, the easier it is for customers to understand and the more likely they are to trust you.

③ Demonstrate professional knowledge (use data and case studies to enhance the sense of professionalism)

example:

"We've been supplying European customers for 10 years, and our top three best-selling materials are..."

④ Conclusion: Call to Action (Convert Inquiries)

example:

"If you would like more examples of retro sweater OEM/ODM, please leave a message or contact us."

IV. The 4 most crucial techniques for writing high-traffic content (a must-read for beginners)

This part contains valuable information that most people won't tell you:

Tip 1: The title must contain keywords.

for example:

• “how to clean knitted sweater”

• “solar inverter buying guide”

• “laser cutting machine for beginners”

Google prioritizes articles with keywords in their titles.

Tip 2: Focus on only one topic per article

Don't be greedy and write about too many directions.

One article should address only one problem, making it easier for Google to understand the topic of your content.

Tip 3: Use examples (data, case studies, images) whenever possible.

Articles with case studies show a 3-7 times increase in conversion rates.

Tip 4: Recommended article length: 800–1500 words

Too short and Google won't index it; too long and a beginner can't finish writing it.

V. The ultimate tool for efficient topic selection: AB Guest Intelligent Website Builder (for beginners to get started)

If you are a complete beginner with no experience, you don't actually need to search for keywords or do trend analysis every day.

AB Customer Intelligent Website Builder (B2B Intelligent Marketing Solution for Foreign Trade) has a powerful built-in AI content system:

✔ Automatically discovers trending market keywords and competitor keywords

Based on industry knowledge base and global search data, it automatically filters the most suitable high-traffic keywords for you .

✔ AI Topic Selection Engine: Automatically generates 3000+ topics daily.

Includes 217 content templates and a million-strong library of excellent opening phrases, allowing even beginners to write professional-looking content.

✔ Generate foreign trade blogs and SEO articles with one click

You only need to enter product keywords, and it will automatically generate a well-structured article with keyword layout.

For beginners who lack time and experience, this is simply a content creation marvel.

For details, please refer to:

ABke Intelligent Website Builder: https://www.cnabke.com

VI. Here is a ready-to-use topic selection form template for you.

You can operate using the following structure:

You can copy this table to Notion, Excel, or use it in your WeChat Official Account.

VII. Summary (Beginner's Guide)

To write a foreign trade blog that generates inquiries, you only need to remember three steps:

① Trends: Find trending keywords

② Competitor Analysis: Finding High-Traffic Articles

③ User reviews reveal real pain points

Further pairing:

✔ Title contains keywords
✔ One article, one theme
✔ Case studies and data enhance professionalism
✔ Article length 800–1500 words

If you want to save time and automatically acquire high-traffic topics, you can use AB Customer Smart Website Builder (Foreign Trade B2B Smart Marketing Solution) to automatically do content marketing.