A daily tip for building a website for foreign trade: Content creation for foreign trade beginners? Can you consistently attract targeted buyers using these 5 themes?

I have been working in foreign trade for over ten years.

If I could go back to those early years when I first entered the industry, the one thing I would most like to do again is not pricing, nor the battles of wits with clients, but rather: figuring out the content of my independent website much earlier.

Many newcomers to foreign trade ask me the same question:

• The website is built, but what content should be written?

• I've written dozens of articles, but why are they all being read by my peers?

• I'm updating diligently every day, but I still don't get any inquiries?

To be blunt:

The problem is never that "you haven't written enough," but that "you chose the wrong topic in the first place."

Recommended reading: Unveiling the secrets: How to achieve 200% organic traffic growth through an SEO content matrix strategy?!

First, the content of an independent foreign trade website is not "created," but rather a "topic selection project."

The most common mistake made by foreign trade novices is treating the content of an independent website as:

• Company News

• Product Manual

• Industry Encyclopedia

However , the only type of content that overseas buyers actually search for, click on, and repeatedly read is:

Content that can directly help him make purchasing decisions.

So I later set a content principle for myself:

Each piece of content must answer a specific "key question" in the procurement process.

Based on this principle, I gradually developed 5 content theme templates that "stablely generate inquiries" .

To this day, the new recruits I've mentored, as long as they follow this structure diligently, generally won't go astray.

II. A foreign trade independent website consistently receives inquiries, relying solely on these 5 content themes.

Topic 1: Procurement Decision-Making Content (Most Likely to Generate Inquiries)

This is the most core, yet severely underestimated, type of content on independent foreign trade websites .

Procurement in real-world scenarios

What an overseas buyer would actually search for on Google is:

• How to choose…

• “What is the difference between…”

• Which is better for…

• "Best material for..."

Not your company name.

Content selection examples

• How to select the right material for application XX?

• Six key differences between XX and XX (essential reading for procurement)

• In industrial procurement, why are certain parameters more important than price?

Keyword setting logic

• Main keywords: product + choose / comparison / guide

• Long-tail keywords: application scenarios + parameters + standards

Successful experience

I had a website in my early days that relied solely on about 20 articles of this kind of "procurement judgment content".

80% of inquiries come from these article pages, not product pages.

Topic 2: Explanatory Content on Parameters/Standards/Compliance (B2B Trust Accelerator)

In B2B foreign trade, trust is not built on design, but on "professional details".

Procurement in real-world scenarios

Buyers often think about it but won't ask directly in an email:

• Is this standard universally accepted internationally?

• Are your parameters on par with those of your competitors?

• Will there be any problems with customs clearance?

Content selection examples

• Detailed Explanation of Common International Standards for Product XX (ASTM / ISO / EN)

• How to understand XX parameters? 5 common pitfalls for new procurement personnel.

• What compliance points must be considered when exporting XX to the European and American markets?

Keyword setting logic

• Standard name + product

• certification + product

• compliance + market

Practical effect

This type of content may not generate a lot of traffic, but it can significantly improve the quality of inquiries.

Many clients will directly say in the email:

“I read your article about standard XXX…”

Theme 3: Application Scenario Solution-Based Content (Differentiating Yourself from Competitors)

This is a "killer theme" that I only realized later.

Procurement in real-world scenarios

What buyers really care about is not:

What do you sell?

Instead:

Can you solve my use case problem?

Content selection examples

• Application solutions for XX in high-temperature environments

• Why is XX more suitable for the XX industry?

• Performance analysis of XX product under real working conditions

Keyword setting logic

• industry + product

• application + solution

• use case + product

Case Breakdown

I once helped a factory change its "product introduction" to "application scenario solutions." The number of inquiries didn't double, but the conversion rate increased significantly.

The reason is simple: the customer has already been "educated" once beforehand by you.

Topic 4: Procurement Risks & Pitfall Avoidance Tips (Quickly Build Trust)

This is the kind of content that foreign trade novices are most afraid to write, but that customers love to read .

Procurement in real-world scenarios

What buyers are really afraid of is:

• Unstable quality

• Parameter overstatement

• Delivery time out of control

• After-sales disputes

Content selection examples

• 7 Common Pitfalls When Purchasing XX Product

• Why do low-priced products often hide these risks?

• How can I determine if a supplier of XX is reliable?

Keyword setting logic

• common mistakes

• Buying tips

• sourcing guide

My experience

Well-written content like this can automatically help you "filter customers" .

Unsuitable customers won't come; suitable customers will make a decision more quickly.

Topic 5: Comparison & Selection Advice Content (Making Decisions for Clients)

This is the content of the last mile before the transaction is completed .

Procurement in real-world scenarios

The customer is already comparing you with 2-3 other suppliers:

• A cheap

• B parameter is good

• C. Stable delivery time

Content selection examples

• XX vs XX: Selection Recommendations for Different Procurement Needs

• Small batch vs. large batch purchasing: How should XX choose?

• How to balance price, performance, and stability?

Keyword setting logic

• Product A vs Product B

• comparison

• which is better

Third, writing the content correctly is 10 times more important than writing a lot.

Later, I stopped worrying about "daily updates" and instead used a fixed , reproducible structure :

One procurement problem = one article

The structure of each article is basically fixed:

1. Procurement from real-world scenarios

2. Define the problem (what is the customer struggling with?).

3. Professional disassembly (parameters/standards/applications)

4. Risk Warning

5. Choose recommendations (rather than pushing products).

IV. How did I solve the problems of "content efficiency" and "multilingualism"?

To be honest, once the content becomes systematic, the real challenge becomes execution efficiency :

• How do I sync multiple language versions?

• How to create SEO internal links?

• How to cover keywords from different countries?

Later, our team adopted AB Customer—a one-stop intelligent customer acquisition and brand growth system for foreign trade B2B —to streamline the process.

It's not a "tool for writing articles," but rather a systematization and implementation of the content logic I just mentioned:

• Consider SEO structure during website construction

• Content is automatically generated in multiple languages ​​based on the topic.

• Semantic internal links automatically form a content network

• Keyword matrix coverage in different regions

• Once a lead is entered, it will automatically enter the sales collaboration process.

For me, it simply compresses what originally required 4-5 people into a standard process, and a single system solves it all .

Moreover, it is not just a tool, but a replicable and scalable intelligent customer acquisition and brand growth operating system that replaces the traditional foreign trade growth model that relies on experience and manpower.

The logic remains the same, but the efficiency has increased significantly and the cost is more controllable.

V. In conclusion: The essence of foreign trade is "closing deals ahead of time".

If you are new to foreign trade, I want to give you a clear conclusion:

The content of an independent website is not for competitors or bosses, but for buyers who are in the "hesitation stage".

When your content has already helped your client make 70% of their decision,

An inquiry is just a result, not a beginning.