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For many beginners who are just starting out with building a website, a common question is: Where do visitors come from? Which channels bring in more valuable customers?
Today, from a complete beginner's perspective, I'll teach you how to use free tools to view website data and how to combine them with AB Customer's intelligent website building to achieve a complete inquiry loop. Recommended reading: From 0 to 1 million traffic: B2B foreign trade website intelligent SEO SOP (including free tools)
Free and powerful
It can accurately track visitor sources, behaviors, and interests.
Supports real-time viewing of visitor activity.
Register a Google Analytics account
Add your independent website and generate tracking code.
Paste the code into the website's <head> ` tag.
Once you're in the backend, click "Real-time > Overview" to see real-time visitor statistics.
Pay attention to visitor sources: search engines, social media platforms, direct access
Pay attention to real-time visitor numbers and dwell time. If visitors from a particular channel have a short dwell time, it indicates that the content is not engaging enough.
Determine page attractiveness by combining bounce rate.
In Google Analytics or the AB Guest backend, you can see the source channels:
Search Engine Optimization (SEO) : Visitors enter through search engines such as Google and Bing.
Social : From WeChat, LinkedIn, Facebook, etc.
Direct access : Enter the URL directly or bookmark it to access the website.
Tip:
Traffic from search engines typically has a high conversion rate, but requires continuous SEO optimization.
Social media traffic is flexible, but it requires coordinated content and activities.
Direct access indicates that your brand or advertisement has a certain level of recognition.
We can directly see the source of visitors:
www.bing.com, cn.bing.com Search sources
IP address, region, and browser information are clearly displayed.
Visit time and duration of stay are clearly displayed.
Knowing where visitors come from isn't enough; the most crucial aspect is converting them into inquiries . AB Customer's intelligent website builder has built-in comprehensive data tracking capabilities:
Visitor tracking : Records every step a visitor takes from arrival to departure.
Behavior replay : Allows you to replay visitor browsing behavior and identify page issues.
Interest point capture : Analyzing the products and articles that visitors are most interested in.
Form recording : Automatically records form entries to prevent data loss.
Inquiry Quality Rating : Scoring potential customer quality based on visit behavior
Focus first on frequently accessed pages, and optimize CTAs and forms.
Analyze visitor interests and place popular products in prominent positions.
Based on data from various sources, increase promotion efforts on channels that are performing well.
Prioritize PV/UV metrics to determine traffic volume.
Analyze bounce rate and dwell time : assess page attractiveness
Focus on form submissions and conversion rates : Measure marketing effectiveness
Optimize by channel : Focus budget and effort on the most effective channels.
Regular review : Review the data weekly and make optimization decisions.
Even beginners can achieve this through these steps:
Identify visitor sources and behaviors
Find high-value traffic channels
Abe's intelligent website building tool enables a complete closed loop from visitor → interest → form → inquiry → transaction.
A tip for beginners: Data analysis takes time and effort, but by following the steps and reviewing your progress weekly, you can transform your website from one with "no visitors" into one with a steady stream of customers.
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