When starting out with an international trade website, many beginners have a question:

How do I know exactly what my customers are searching for on Google?

No matter how good the product is, if the title, description, and article don't include the keywords that customers are searching for, the website won't get organic traffic.

Today's article will guide you through keyword mining in the simplest and most beginner-friendly way.

I. Why must foreign trade websites conduct keyword research?

Keyword research involves finding the words that customers are actually searching for and strategically incorporating these words into website titles, product pages, and blog content.

For those new to foreign trade, its significance can be summed up in one sentence:

👉Keywords are what customers need. Finding keywords is the same as finding customers.

For example, if you sell "retro sweaters", if you only write "vintage sweater", then you are competing with tens of thousands of other companies.

But if you find long-tail keywords, such as:

• vintage sweater women fall winter

• Retro knit sweater, thick and warm

• Retro-style thick sweater for women in autumn and winter

These keywords have moderate search volume and low competition, making them easier to rank for and more likely to be seen by targeted buyers.

II. Free Keyword Research Tools Easiest for Beginners

All of the following tools are "zero-barrier" to use:

① Ubersuggest (core tool)

• The free portion is sufficient for beginners.

• You can see search volume, competition level, and long-tail keyword recommendations.

• The simplest and most intuitive operation

② Google Trends

• View the popularity trends of the term in different countries

• It can be used to determine the seasonality of products (such as autumn and winter sweaters).

③ Google Search Autocomplete

Enter keywords in the search box, and the words that real users are searching for will automatically pop up.

④ AB Customer Intelligent Website Builder - AI Keyword Library (Automatically Generated)

If you want to save even more time, you can use the features in AB-Customer Smart Website Builder (Foreign Trade B2B Smart Marketing Solution) :

✔ Automatically generate keyword database

✔ Automatically analyze competitor keywords

✔ Automatically place keywords on website pages

✔ Automatically generate content calendar (AI topic selection engine)

Suitable for small foreign trade teams and novice sellers who don't have time to do keyword research.

III. Keyword mining process that's easiest for beginners to learn (step-by-step instructions)

Below, we'll use a "vintage sweater" as an example to guide you through the entire process.

Step 1: Open Ubersuggest and enter the core keywords.

Website: Ubersuggest.com

Enter your core keywords, such as:

vintage sweater or retro sweater

Click "Search".

Step 2: Filter long-tail keywords (Important!)

Find it in the keyword list:

• Keywords with a search volume of 100–500

• Keywords with a competition level (SEO difficulty) of less than 35

Why?

👉 High search volume leads to fierce competition, making it difficult for newcomers to rank high.

👉 Keywords with a search volume of 100–500 have less competition, but strong buyer intent.

You might see some really good long-tail keywords, such as:

• Vintage women's sweater for fall/winter (moderate search volume, very strong purchase intent)

• Retro knit sweater, thick and warm

• Retro-style women's sweater, thick and warm for autumn and winter (Trends can also be seen in Chinese)

Step 3: Organize the selected keywords into an Excel spreadsheet and sort them.

Create a new table in Excel:

👉 Sort by "search volume" from highest to lowest

👉 Searches with a volume of ≥100 will be prioritized for placement in:

• Product Title (Title Tag)

• Product Description (First Paragraph)

• First paragraph of blog

• Category Page Introduction

This is the most direct and lowest-cost way to improve SEO ranking.

IV. How to incorporate keywords into a website? (Not knowing how to incorporate keywords = wasted effort)

Many newcomers to foreign trade have discovered a lot of keywords, but don't know how to use them.

Here's the simplest formula for beginners:

① Product Title

Format reference:

Long-tail keywords + core keywords + selling points/specifications

Example:
Vintage Sweater Women Fall Winter – Thick Warm Retro Knitwear Manufacturer

② First paragraph of product description

The first paragraph must contain the target long-tail keyword 1-2 times, and the sentences should flow naturally.

③ The first 100 words of a blog post

For example, the blog post "How to Choose a Vintage Sweater for Winter?" should start with the core keyword plus one long-tail keyword.

5. What if you don't have time to do keyword research?

These types of tasks are indeed time-consuming, and beginners are prone to making mistakes. This is why many foreign trade companies directly use AB-Customer Smart Website Builder , because it has a complete built-in intelligent marketing solution for foreign trade B2B , including:

Keyword function in AB-Customer Intelligent Website Builder (automated and time-saving)

① Automatically generate keyword database

The system automatically generates a complete high-value keyword library for you based on industry trends, market dynamics, popular countries, and competitor information.

② Competitor Keyword Insights

It automatically scans competitor websites and their ranking keywords, telling you which keywords they use, which you can directly learn from or upgrade.

③ Automatic keyword layout (SEO optimization)

The system will automatically distribute the selected keywords to:

• front page

• Product Page

• Category Page

• Blog content

• Meta Title & Description

Make your website natively have built-in SEO capabilities.

④ AI Content Strategy: Automatically Generate Content Calendar

By generating topics based on keywords, you'll have blog themes to write about every week, continuously driving organic traffic.

refer to:
https://www.cnabke.com/

VI. A "Keyword Mining Checklist" Suitable for Beginners

I suggest you do it once a week:

✔ Enter 1 core keyword

✔ Discover 10–20 long-tail keywords

✔ Filter by search volume 100–500

✔ Enter into Excel

✔ Select 3 layouts for the product title

✔ Choose one to write a blog post

If you persist for 30 days, your website's organic traffic will increase significantly.

VII. Conclusion

Keyword mining = Finding what buyers are searching for

Long-tail keywords (100-500 search volume) = the best website traffic source for beginners

Free tools:

• Ubersuggest

• Google Trends

• Google AutoComplete Table

• AB Customer Intelligent Website Builder - Automatic Keyword Database

Core actions:

1. Enter core keywords

2. Filter by search volume of 100–500+ with low competition

3. Organize Excel

4. Layout in product title & blog first paragraph

If you learn this process today, you can start generating real search traffic for your website tomorrow.