A daily tip for building a website for international trade: Struggling to write Google SEO content? Quickly learn this "pain point reverse engineering" method!

I. I used to be someone who "couldn't write SEO content".

To be honest, when I first started my independent website, I had absolutely no idea how to write so-called Google SEO content .

The website development company told me:

"Continue to update your blog," "Write industry articles," and "Strategize your keyword strategy."

I sat in front of the computer, my mind completely blank.

• I understand products.

• I will provide a quote

• I answer customer questions every day

But if you ask me to "write an article for Google," I really can't.

After writing it a few times, I discovered an even crueler reality:

• The content was written in a very "professional" style, but nobody read it.

• I've included the keywords, but there are no rankings.

• I've written dozens of articles, but I still haven't received any inquiries.

Things only started to change when I unintentionally changed my perspective one day.

II. What is the "Pain Point Reverse Reasoning Method"? Explain it in one sentence.

The pain point reverse approach can be summarized in just one sentence:

Don't start with "What should I write?", but work backward from "What is the customer's biggest pain point?" to deduce the content.

The traditional order of SEO writing is as follows:

Keywords → Title → Content → Force-feeding selling points

The pain point reverse approach reverses the order entirely:

Real customer pain points → Search motivation → Problem breakdown → Solution path → Your product appears incidentally

This is the method I later came up with, and it's currently the only one that allows me to consistently get organic inquiries .

III. Why most foreign trade SEO content is "useless"

You need to clearly explain the problem before you can understand why the method is effective.

I've reviewed too much content from foreign trade websites, and they generally suffer from three fatal flaws:

1️⃣ The content is for my own viewing, not for clients.

Typical titles include:

• About Our Company

• Our Advantages

• Why Choose Us

But what real buyers search for on Google is:

• “XX product MOQ too high?”

• “How to choose XX supplier in China”

• “XX material vs XX material difference”

They don't want to understand you; they want to solve your problems.

2️⃣ The content is a "description of the outcome," not a "decision-making process."

What buyers really care about is:

• Will I fall into this trap?

• Is this choice risky?

• Have any predecessors had similar experiences of making the same mistakes?

Much of the content only stays at the level of:

We are good, we are professional, we are experienced.

This is of very little value to both Google and the buyer.

3️⃣ Google is actually more like a "question search engine"

Try to put yourself in their shoes:

• When would you voluntarily click on a foreign trade blog post?

• When you are stuck, hesitant, or uncertain

Google SEO content is not essentially a brochure, but rather:

"Temporary advisors to buyers during the decision-making process"

IV. A Complete 4-Step Breakdown of the Pain Point Reverse Analysis Method

This is the process I now follow for every piece of SEO content.

Step 1: Start with real customer problems (not keywords)

When I choose a topic now, I never look at keyword tools first .

I'll only visit 3 places:

• The problem that keeps recurring in customer emails

• Hesitation Points in WhatsApp/LinkedIn Chats

• The point at which a customer suddenly "disappears" after providing a quote.

Here's a real-life example.

For a while, I was frequently asked:

“Why your price is higher than other suppliers?”

This is a high-value pain point .

Step 2: Translate the "question" into search language

The customer said, "Why are you so expensive?"

But what he might be searching for on Google is:

• “XX product price difference China suppliers”

• “Why XX product price varies so much”

• “Is cheap XX product reliable”

Pain points are not the same as keywords, but keywords must originate from pain points.

Step 3: Content Structure = Decision Path Decomposition

My current writing structure is basically fixed:

1. Acknowledge that the problem exists (rather than deny it).

2. Why does this problem occur during disassembly?

3. List 3–5 key judgment dimensions

4. Provide an executable judgment method.

5. Finally, I'd like to briefly explain how we solved it.

Notice:

👉Products are always listed last and only appear once.

Step 4: Let Google "understand what problem you are solving"

This is a step that many beginners find difficult to do on their own.

Because Google doesn't just look at keywords, it also looks at:

• Semantic relationships between content

• Page internal link logic

• Is the topic sufficiently "focused and in-depth"?

I only realized it later:

It's not that I can't write, it's that I lack a "structured tool".

V. Real-world case: The changes brought about by an article on "pricing issues"

I wrote an article using the "pain point reverse engineering method," the topic of which was roughly:

Why XX Product Prices Differ So Much Among Chinese Suppliers?

The content contained absolutely no sales pitch; it only did three things:

• Breaking down 5 real factors that affect prices

• How to teach buyers to quickly determine if a quote is reasonable

• Two common pitfalls for beginners

turn out:

• It will automatically appear on the Google homepage after 3 months.

• In subsequent inquiries, almost no one was concerned about the price anymore.

• The customer will directly state in the email:

  "I read your article, it makes sense."

This is the true value of high-quality SEO content: it completes "trust education" in advance.

VI. New problems I encountered after the amount of content increased.

To be honest, after I started writing content systematically, I encountered three new bottlenecks:

• Multilingual markets, translation costs are extremely high.

• With more content, the internal link structure started to become chaotic.

• Some articles rank well, while others just can't seem to get promoted.

At this stage, I began to introduce tools instead of continuing to "write by hand".

VII. The solution I later adopted

During the content scaling phase, I used a tool system that I had already proven effective – AB Guest :

AI Content Factory :

I've automatically generated 47+ language versions of my proven "pain point-based content structure," avoiding machine translation.

Intelligent SEO System :

Automatically building semantic networks and dynamic internal links between content allows Google to explicitly identify the depth of a website's themes.

Actual result :

Multiple core pages have consistently maintained a Google score of 90+, with content indexing and ranking significantly accelerating.

To me, it's just an execution tool that amplifies methods , not the content itself.

8. In conclusion: SEO content is not about "writing," but about "understanding."

If you could only remember one sentence, please remember this one:

Google SEO content isn't written for search engines; it's written for "hesitant buyers."

When you truly understand your customers' pain points:

• Choosing topics will become simpler

• The content will naturally have depth.

• Ranking is a result, not a goal.

The pain point reverse approach is not essentially a technique, but a perspective.