As a beginner to independent e-commerce websites, you may encounter these problems:

• What should be written in the website title?

• "Is a longer description always better?"

• How many keywords should I include to avoid being flagged as keyword stuffing by Google?

• "I know absolutely nothing about SEO, should I still do it?"

Don't worry, SEO isn't complicated, especially in 2025 when algorithms place greater emphasis on "clarity, relevance, and structure."

Today we'll explain it clearly in the simplest, most intuitive, and most practical way:

How should keywords be added to the title and meta description of an international trade website?

It also includes real-world examples and operational steps that you can immediately emulate.

I. Why are titles and descriptions so important for SEO? (A must-read for beginners)

In Google's view:

• Title = What is the theme of this page?

• Description = What value can you provide to users?

This is the first point of entry for search engines to determine the content of your page, and it's also the first thing users see in the search results.

👉 If you don't do it well, it will be difficult to improve your website ranking no matter what you do.

👉 If done correctly, your click-through rate can increase by 130%+ (verified by numerous SEO case studies).

II. Beginner-friendly title writing: within 60 characters, with a fixed format:

"Core Keywords – Brand Name (Company Name)"

Why use this format?

• Google can identify page themes faster.

• Easier for users to browse

• Brand exposure is also taken into account

• It is widely used on foreign B2B websites (e.g., Alibaba, Fastenal, Grainger).

[Title Template]

【Example】

Industry: Apparel

Keywords: "Vintage Sweater"

👉 Title writing style:

Industry: Machinery and Equipment

Keywords: "CNC Machining Parts"

👉 Title writing style:

Titles should be limited to 60 characters (both Chinese and English characters are counted) , and should not be excessively long or contain excessive characters.

3. A beginner's guide to writing descriptions: Within 160 characters, include 2-3 keywords + a call to action (CTA).

【Formula for writing】

Description = Core Keyword 1 + Core Keyword 2 (optional) + Value Proposition (What can you offer) + Call to Action (CTA)

[Recommended Length]

• English: 150–160 characters

• Chinese: 70–80 characters

[Example Template]

Includes:

• Keywords: CNC Machining Parts / Metal Fabrication

• Value proposition: High quality, customization

• Call to Action: Contact us today

IV. Real-world example: A step-by-step guide to creating effective titles and descriptions.

Case Study Industry: Aluminum Alloy Die Casting

① Find keywords (the fastest way for beginners)

Search on Google:

Let's see what titles are being used on the homepage:

• Aluminum Die Casting Manufacturer | XXX

• Custom Die Casting Parts – XXXX

• Precision Aluminum Die Casting – XXXX

You will find three patterns:

✔ All used core keywords

✔ All have "Manufacturer / Custom" added.

✔ All have brand names

② Write the title according to the formula

Why can it be ranked?

• Keywords ranked higher → Page theme clear

• Manufacturer Description of Business Attributes

• Brand name enhances professionalism

• Short and clear

③ Write a description according to the formula.

Contains two keywords:

• aluminum die casting

• metal parts

And there's a CTA: Get a free quote today

④ Practical steps (taking ABke Smart Website Builder as an example, most suitable for beginners)

AB Customer Intelligent Website Builder ( B2B Intelligent Marketing Solution for Foreign Trade ) has a built-in AI SEO system that will analyze your product, industry, and target country.

• Automatic keyword recommendation (based on industry popularity and competition level)

• Automatically match the best keyword combination to the title and description

• Automatically optimizes content structure to make it easier for Google to index.

• Automatically generate internal links within the site (crucial for SEO ranking).

• Automatically submit to search engines (eliminating the most troublesome Sitemap operation for beginners)

AB Customer Smart Website Builder: Optimize Title and Description in 3 Steps

① When creating a new page or product → The system automatically scans the website content.

② Provide "Recommended Titles (including keywords)" and "Recommended Descriptions".

You only need to confirm with one click.

③ The system automatically detects whether the text is too long, cluttered, or irrelevant.

It's much more reliable than writing it yourself, and it completely avoids the SEO mistakes that beginners are most likely to make.

This is a typical application of the "Intelligent SEO + Foreign Trade B2B Intelligent Marketing Solution".

V. Common Mistakes for Beginners (To Be Avoided)

VI. Final, ready-to-use writing template (collectible)

Title template (choose one):

Description template:

VII. Conclusion

If you are a website building beginner:

👉Titles and descriptions should not be as complex as possible, but rather as "clear, relevant, and structured" as possible.

👉 Using the fixed structure of "keyword + brand name", you will never make a mistake.

👉 A description containing just 2-3 keywords plus a CTA is enough to increase click-through rate.

👉 If you don't understand SEO, using ABker's intelligent website building system will be 10 times more accurate than writing your own SEO code >>> Try it for free now!

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