For newly established foreign trade companies, the biggest problem is not how to build a website, but rather:

What if we don't have any case studies?

Will my clients lose trust in me because of this?

How exactly should the case study pages on the official website be written?

When I was building my first official website as a complete novice in foreign trade, I encountered the same problem: no real customers, no project experience, no delivery photos—it felt like I couldn't write anything, and the case study page couldn't be uploaded at all.

But later I discovered that: not having case studies does not mean you can't create a case study page .

The essence of a case study page is not to "show off what you've done," but to demonstrate your ability to solve clients' problems .

Today I'll teach you step-by-step how to create a website case study section that "gains customer trust" even without real case studies.

Why should startups without case studies create a case study section?

The first mistake that new foreign trade companies often make when creating their official websites is: not including a case study section if there are no case studies.

This will severely impact conversion rates because:

1. Procurement personnel habitually review "delivery records".

Regardless of your fame, the first thing a buyer wants to confirm when they visit your website is:

"Can you deliver it? Have you made similar products before?"

2. The case study section is the module that builds trust the fastest.

Procurement personnel naturally distrust unfamiliar suppliers, and case studies are a better way to demonstrate competence than "About Us".

3. Even if you are a new company, your team is not inexperienced.

Your team's experience, the products you've worked on, and the technical problems you've solved can all be transformed into case studies.

in other words:

Even if there are no case studies, we must create them.

However, we cannot use the traditional "client + project" format, but must use "case studies that demonstrate our strength".

II. What can be done in the case study section when there are no real customers?

The following four templates are suitable for novice foreign trade companies with absolutely no experience.

You only need to fill in the blanks according to your industry.

Template 1: Product Capability Case Study (Most suitable for factories and manufacturing companies)

Applications: Hardware, machinery, textiles, electronic components, molds, etc.

structure:

• Product Type

• Technical difficulties

• How to produce

• Quality inspection methods

• Supported customization range

• Delivery time (standard delivery time)

Example title:

"Precision machining process demonstration of an aluminum tool casing (no brand information)"

This type of case involves no client and allows you to showcase your manufacturing capabilities with 100% freedom.

Template 2: Scenario-based solution case study (applicable to foreign trade services, electronics, and equipment)

Applicable to: smart devices, security products, LEDs, electrical equipment, etc.

structure:

• Common customer pain points (e.g., light fixtures are easily damaged, wiring is unstable, logistics are slow, etc.)

• The solution you provided

• The effects of solving pain points

• Comparison charts or flowcharts (not customer photos)

Example title:

How to reduce LED lighting losses for Middle Eastern customers? Our ruggedized solution.

These kinds of cases best demonstrate that "you can solve customer problems," and they are more valuable than real-life examples.

Template 3: Team Experience Case Study (Suitable for Startup Teams)

Suitable for: Foreign trade companies started by industry veterans.

structure:

• Team member background

• Past industry projects

• professional skills

• Your area of ​​expertise: products or processes

• Project processes and management methods

Example title:

"A demonstration of our PCB design process by our engineering team with 10 years of experience"

Your company may be new, but your team isn't necessarily new. Simply package your team's experience as a case study.

Template 4: Hypothetical Demo Case (best suited for complete beginners with zero experience)

Applicable to: any industry.

structure:

• Typical customer profile (e.g., small European hardware brands)

• Typical requirements

• How would you respond?

• Demo deliverables (renderings, drawings, process flow)

Example title:

"A demo solution for customized tool kits (structural design + accessory matching) for European and American buyers"

Demo case studies are common in B2B, especially in engineering, equipment, and design industries.

3. How to turn the above case into a case study page that customers can trust?

Below, I'll write out a Standard Operating Procedure (SOP) in a way that's easy for beginners in foreign trade. Just follow it.

Step 1: Design the overall structure of the case study area

1. Title: Our Case Studies

2. Key Selling Point Subheading (Example: We Provide Solutions, Not Just Products)

3. More than three case cards

4. Case details with pictures and text side by side

5. Contact Us / Get Customized Solution CTA

Notice:

There should be no fewer than three cases, otherwise it will appear "too new".

Step 2: Each case must include at least these 6 key trust elements.

1. Product/scene images (3D images/copyright-free image libraries can be used if no real photos are available)

2. Project background or requirements introduction

3. Your solution

4. Key technical points description

5. Delivery process (timeline)

6. Final result or value

This framework does not require real customer information and does not violate confidentiality principles.

Step 3: You can create images even if they are not customer photos.

What if there are no example images?

You can do this:

• Use product renderings

• Using factory flow diagrams

• Using 3D renderings

• Screenshot using technical drawings (only a portion shown)

• Remove brand information using real photos of the production process.

• Create a scene image using a product image on a white background (a simple version is fine).

All of these things can make buyers feel that the company is truly capable of delivering.

Step 4: Case Details Page Writing Template

The following are sample templates that can be directly copied:

Title: "CNC Finishing Demo Case Study of Aluminum Toolbox Shell"

content:

Customer needs (hypothetical)

European and American tool brands need a high-strength, lightweight toolbox shell that is corrosion-resistant and can be mass-produced stably.

challenge

The material has high hardness and its surface is easily scratched; the customer requires batch stability.

Solution

We use 6061 aluminum material, employ five-axis CNC precision machining, and perform anodizing treatment to ensure consistent quality.

Key technologies

• ±0.02 mm accuracy control

• Surface treatment at level 8

• 100% full inspection process

Delivery process

Drawing confirmation → Sampling (7 days) → Mass production (15 days) → Packaging and shipping

Final result

The samples passed the tensile test and salt spray test, with a 100% pass rate.

It offers no client privacy, yet is highly professional.

IV. Recommended High-Efficiency Tools

The most challenging aspect of the case study section is its layout and aesthetics. This is especially true for those new to foreign trade, who often encounter difficulties:

• I don't know how to format

• I don't know how to make case cards

• I don't understand how to structure the case module.

• I don't know how to unify the style in a multilingual website.

If you have absolutely no design knowledge, we recommend using the templates in the ABke Smart Website Builder 's case study section.

It can generate multilingual case modules with one click, and comes with card styles, graphic layouts and CTAs.

You only need to fill in the above information to create a professional case study section online in 30 minutes.

Integrating it here feels natural and addresses a genuine pain point for users.

V. A pre-structured, directly copyable case study section (most time-saving version)

All you need to prepare is:

1. 3 product/process flow or demo solutions

2. Write the case content according to the template.

3. Include 3 diagrams (flowchart/rendering/factory diagram are all acceptable).

4. Generate pages with one-click case templates using ABker Smart Website Builder.

5. Click to publish

Create a case study section that is "so professional it doesn't look like a new company" in 30 minutes.

VI. Conclusion: No case studies do not equate to a lack of capability.

If you are a startup, what you have is not "past success," but rather:

• Product Capabilities

• Factory Strength

• Team experience

• Technical knowledge

• Solution capabilities

These are all more valuable than "I have placed orders for a certain international brand".

The essence of the case study section is not to "show off history," but to "prove strength."

Starting today, you can use the above methods to create a case study section that clients can trust—no real clients or fancy packaging are needed, just authenticity, professionalism, and clarity.