For first-time website builders, how do you choose a domain name? How do you check it? What domains should you avoid?

If this step is not handled well, at best the brand will appear unprofessional and SEO will be difficult; at worst, it may lead to infringement, being blocked, or being attacked, and the costs in the later stages will be infinitely amplified.

Below, we'll use the simplest method to select "easy-to-remember, easy-to-use, and compliant domain names," explaining it to you in 5 steps .

✅ Step 1: First, determine your domain strategy – the combination of "brand name + keywords" is best.

The most suitable and reliable domain structure for beginners is:

Brand name + industry keywords (or product category keywords)

For example:

• abke-tech.com (Brand + Technology Focus)

• miler-tools.com (Brand + Tools)

• lunar-shop.com (Brand + Store)

• acevalves.com (Brands + Valve Industry)

This naming method has three main advantages:

1. Easy to remember, you can tell what I do at a glance.

2. Better for SEO – keywords naturally score higher.

3. It's not easy to infringe on your rights, the brand name is yours, and the combination strategy is safe.

📌Remember this extremely important principle :

✅ Try to avoid using generic industry terms as domain names (such as valve.com) , as they are likely to be complained about by brand owners or are difficult and expensive to register.

✅ Step 2: Prioritize stable suffixes – .com is always the first choice.

Although there are now a dazzling array of domain name suffixes, for foreign trade and B2B industries, the priority order is very clear:

✅ Tier 1 (Highly Recommended)

• .com (Most stable, most international, most trusted)

• .net

• .co

✅ Second Tier (Optional)

• .cn / .com.cn (If you also operate a brand in China, you can register simultaneously)

• Industry suffixes: .tech / .store / .ai

❌Beginners should use with caution or avoid using this method altogether.

• Free file extensions such as .cf, .tk, .ga, and .ml

  These suffixes are most easily used for spam sites, fraud, and black market activities.

  👉If Google deems your content low-quality, once you're blocked, there's basically no way to recover .

  👉They have low customer trust in foreign trade and are very unprofessional.

When building a website for foreign trade, be sure to avoid this pitfall.

✅ Step 3: One thing you must do before registering is to check WHOIS to see if someone else has already used it.

Many beginners overlook this point:

✅ "A domain name that can be registered ≠ a clean domain name"

Some of these domain names may have been used in the past by spam sites, shady businesses, gambling, pornography, and scams.

👉Don't buy this kind of domain name no matter how cheap it is, as it will directly affect SEO, Google indexing, and may even lead to your ads being blocked.

✅ Must check: WHOIS + Domain history

The following tools are easy for beginners to use:

① WHOIS query (to see if it has been registered/if it has a history)

• https://who.is

• https://lookup.icann.org

② Domain history (see what it has done before)

• https://web.archive.org (Wayback Machine)

Judgment criteria

✅ No history found → Usually indicates a clean history

✅ The website has normal content → This is a normal transfer of ownership and is basically safe.

❌ Avoid gambling, pornography, and shady businesses; switch to something else.

✅ Step 4: Domain Name Length and Readability – Shorter isn't necessarily better; readability is more important.

A common mistake made by beginners:

"I want to buy a super short domain name, like 2-3 letters!"

But the reality is:

❌ These short domain names aren't just a few thousand yuan more expensive, they cost tens of thousands or even hundreds of thousands.

❌ And it may not be related to your business.

✅ Domain names that combine brand name and keywords are actually easier for foreign trade customers to remember.

Standards for a good domain name (beginners can directly follow these guidelines)

✅ Length should be between 8 and 16 characters.

✅ Avoid including numbers and hyphens (-) as much as possible.

✅ If you must add a "-", use only one (e.g., brand-tools.com).

✅ Avoid letter combinations that are difficult to pronounce (e.g., qvxj.com)

✅ Step 5: Make sure your registration channel is legitimate—don't choose a small platform just to save a few dollars.

There are many domain registrars, but to avoid:

• Domain name locked

• DNS instability

• Forced Bundled Services

• Incomplete chain of evidence (affecting arbitration and brand protection)

It is recommended that beginners choose a large platform:

✅ International mainstream

• Namecheap

• GoDaddy

• Google Domains (still available in some regions)

✅ Mainstream in China (suitable for users who have already verified their identity)

• Alibaba Cloud

• Tencent Cloud

• West Digital

Don't be fooled by gimmicks like "9.9 yuan/year". Your domain name is your online brand asset, so don't just entrust it to unknown small businesses.

✅ Complete Beginner's Guide

1. Think of a brand name (keep it short and unique).

2. Add an industry keyword (such as tools / valve / tech).

3. First check WHOIS → Ensure it's clean

4. Check domain history → Ensure it's not involved in shady activities.

5. Choose .com or other mainstream suffixes.

6. Register with Alibaba Cloud/Namecheap

7. Point your domain name to your website building platform

It only takes 5 minutes to do; the key is to avoid making mistakes along the way.

✅ Once you've chosen your domain name, you should build your website from the start.

If you're in the foreign trade or B2B industry, a domain name is just the first step; the more crucial thing is:

• Is the website structure suitable for Google SEO?

• Is the content professional and continuously updated?

• Can backlinks, indexing, and inquiries form a closed loop?

• Can multilingual and intelligent website building capabilities keep pace with globalization?

That's exactly what AB customers are doing.

✅ AB Customer: One-stop intelligent marketing solution for foreign trade B2B

With the trend of digital upgrading in foreign trade, "foreign trade B2B intelligent marketing solutions" have become a core growth tool for most export enterprises.

If you want to create a complete growth system from domain name, website building, content to SEO,

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👉 Multilingual AI Intelligent Website Builder

👉 Automated Content Factory

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👉 B2B Industry Templates & Marketing Scenarios Coverage

Designed specifically for B2B industries such as manufacturing, machinery, and raw materials.

🎉 Double 11 International Trade Website Building at Rock-Bottom Prices (Limited Time Offer)

✅ 2888 RMB = Website building + Basic SEO + 1 year of managed maintenance

Original price: 6888 yuan/station

This directly saves 4,000 yuan in operating costs!

✅The first 50 orders will receive an extra gift:

• ✅Get a free domain name in the first year! Get a free domain name in the first year! Get a free domain name in the first year!

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If you are preparing to build your own website, now is the best time of year to do so.

✅ Conclusion: Choosing the right domain name is crucial for long-term SEO and brand building.

A clean, memorable, and compliant domain name can save you half the trouble on your website building journey.

By following these 5 steps, even beginners can choose a domain name that won't lead to pitfalls within 10 minutes.

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A website building tip a day: How can a beginner cover the basic costs of website building within 500 yuan?