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A must-have for first-time exhibitors! A complete guide to the 137th Canton Fair: invitation and booth techniques/follow-up email templates

发布时间:2025/04/03
作者:AB customer
阅读:486
类型:Tutorial Guide

The 137th Canton Fair will be grandly opened in Guangzhou on April 15. This article elaborates on the complete guide for exhibitors, including exhibition preparation, pre-exhibition invitations, in-exhibition talk, post-exhibition follow-up and answers to frequently asked questions about exhibitions, etc. Come and collect it!

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1. Exhibition Preparation: Details Determine Success or Failure

  1. Booth reservation and layout

    • Offline booths: Select the corresponding exhibition period according to the exhibit category (Phase 1 Industrial/Electronics, Phase 2 Consumer Products, Phase 3 Textiles/Medical, etc.), and give priority to the main channel position.

    • Booth design: highlight the brand logo, use highly saturated colors (red/blue/yellow is recommended), and set up interactive areas (such as product experience and VR display).

    • Sample preparation: Bring 3 types of products - traffic-generating products (low-price attraction), profit-making products (main promotion), and image-enhancing products (high-end display), and prepare 100 English product cards (including specifications, MOQ, and FOB price).

  2. Customer invitation list

    • Category management: Category A customers (already cooperating), Category B customers (clear intention), Category C customers (potential demand), reach out through email + WhatsApp + LinkedIn three channels.

    • Script template:

      "Dear [Customer Name],
      The 137th Canton Fair will open on April 15th. We will showcase our 2025 new [products] at [booth number] (with 3 major upgrade points: ①...②...③...).
      Make an appointment to visit and receive an exclusive sample gift package (limited to the first 20 people). Click to view the electronic catalog: [link]

  3. Team training

    • Division of labor: receptionist (fluent in English), negotiator (familiar with price terms), intelligence officer (record customer needs).

    • Simulation drills: 3 rounds of role-playing per day, with 20 preset high-frequency questions (such as “Can you accept a 60-day LC?”, “What is the minimum order quantity?”).

2. Practical Application in Exhibitions: Quickly Target Potential Customers

  1. Golden 6-second speech formula

    • Opening: Pain Point Questions

      "Are you experiencing [industry pain points, such as "Europe's new energy efficiency regulations lead to rising costs"]? Our [products] can reduce losses by 30% through [solutions]."

    • Product Introduction: FAB Principle

      Feature (parameters): IP68 waterproof
      Advantage: Adapting to the rainy season market
      Benefit: Reduce after-sales rate of Southeast Asian customers

    • Quotation Strategy: Ladder Heuristic

      MOQ 500 pieces unit price 8.5,1000件 (emphasis: 5% discount for April orders)"

  2. Efficient collection of customer information

    • Tool: AB CRM scan code registration (send USB small gift), required fields:

      Procurement categories, annual procurement volume, current supplier pain points, and decision-maker contact information

    • Potential customer identification: A/B/C written on the corner of the business card (A = follow up on the same day, B = contact within 3 days, C = archive and cultivate)

3. Post-show follow-up: the secret to converting inquiries into orders

  1. 24-hour golden follow-up method

    • Send customized emails before 18:00 on the same day:

      Attached are on-site photos + product specifications + 3 sets of solutions tailored to customer needs (such as "Philippines LCL solution designed for you").

    • WhatsApp video call within 3 days:

      Show real factory photos/production lines to strengthen trust endorsement.

  2. Strategies for developing customers without a booth

    • Online Exhibition: Upload 360° product videos starting from March 16th and set up automatic reply scripts:

      "Consult and receive the 'Industry Trend Report' + real-time quotation."

    • Offline "guerrilla warfare":

      • Distribute bilingual flyers at the exhibition hall's dining area/shuttle bus stop (Yinyun Exhibition Hall QR code)

      • Participate in the official forum (April 16, cross-border payment theme) and actively exchange business cards

4. Answers to frequently asked questions

  1. What should I do if the customer asks “compare again”?

    • Talking skills:

      "We fully understand that you need to make multiple evaluations. We provide [free samples + freight collect] support for Canton Fair customers. You can make a decision after actual testing."

  2. How to deal with price pressure?

    Three-step counterattack:

    • ① Display BSCI certification/carbon footprint report: "Our prices include compliance costs"

    • ② Provide an alternative: "If you accept neutral packaging, the unit price can be reduced by 5%."

    • ③ Limited time offer: "Order this week to keep the Canton Fair discount"

  3. Should samples be free?

    • Grading strategy:

      • Category A customers: bear all costs

      • Category B customers: "Pay shipping fee and get samples"

      • Category C customers: We recommend purchasing small quantities online (such as Alibaba International Station SKUs).

5. Pitfall Avoidance Guide (Must-Read for New Foreign Trade Traders)

  1. Extension Taboos

    • Do not wear high heels (average daily steps 20,000+)

    • Do not eat in the booth (just grab a protein bar/sandwich for a quick fix)

    • Do not sit and chat in groups (actively intercept passing merchants)

  2. Data sedimentation

    • Review every night: compile customer profiles (e.g., “60% of inquiries come from RCEP countries”) and adjust the main products for the next day.

    • Establish a dedicated Canton Fair material library: film the exhibition scene and customer testimonials for secondary dissemination on social media.

Conclusion

The Canton Fair is essentially a "foreign trade arena." Mastering the strategies above can help newcomers quickly break through. Remember: 1 professional booth + 200 targeted invitations + 30 effective negotiations = an 80% chance of landing your first order. Start the countdown now!

Canton Fair The 137th Canton Fair A complete guide to exhibiting at the Canton Fair Canton Fair Preparation Practical operation at the Canton Fair Follow-up after the Canton Fair Exhibition Practice Exhibition Talk

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