A Must-Read for Foreign Trade Professionals: A Guide to Sending Halloween Greetings Emails for 2025 (What to Send, What Not to Send, and a Template for the Opening Letter)

November 1st of every year is one of the most ceremonial festivals in the West - Halloween .

Although it is not as commercial as Christmas and Thanksgiving, in the eyes of European and American customers, it is still a relaxed, humorous and interactive holiday.

For foreign trade salesmen, this is not only a good opportunity to build closer relationships and maintain customer relationships , but also a sensitive point where they may accidentally "step on a landmine".

This article will teach you step by step 👇

✅ Which customers must send blessing emails

❌ Which customers should not be sent to?

✉️ When should emails be sent and through what channels?

💌 Finally, here are the email templates in both Chinese and English with high open rates (which will make your customers smile when they see them)

1. 🎯Which customers “must send” Halloween greeting emails?

Not all customers need to be sent, but the following types of customers are "good = plus points":

✅ 1. Customers in Europe and America (especially North America, the United Kingdom, and Europe)

• Halloween has deep cultural roots in these areas and a strong festive atmosphere.

• Even if the other party does not celebrate, they will not be disgusted. Instead, they will feel that you "understand their culture."

  💡Suggestion: Be more relaxed and humorous, and don’t be too commercial.

✅ 2. Potential customers who have recently communicated but have not yet closed a deal

• You can use the name of the festival to reopen the topic without appearing abrupt.

• For example: "Hi John, wish you a spooky but successful Halloween! 👻"

• Holiday greetings = a natural opportunity to start a new round of communication.

✅ 3. Old customers who have completed transactions but have no interaction for a long time

• Sending a simple blessing email can "wake up" dormant customers.

• For example, include a sentence about product updates or new product previews to give customers something to respond to.

2. Which customers should not be sent to?

❌ 1. Customers from the Middle East, parts of Southeast Asia, and non-Christian countries

• These regions have different cultural or religious backgrounds and are more sensitive to festivals related to "ghosts" and "souls".

• Especially for Muslim customers (Saudi Arabia, UAE, Indonesia, Pakistan, etc.) - Halloween is a Western cultural festival and should not be mentioned.

👉 Alternatives:

Send more neutral content such as "Autumn Greetings" or "November Wishes" instead:

“Wish you a pleasant and successful November ahead!”

❌ 2. Serious B-side customers (government procurement, large groups, engineering projects)

• For them, Halloween has no "social" significance.

• Sending lighthearted “trick or treat” emails can appear unprofessional.

❌ 3. Customers with whom we have a tense relationship or are negotiating price

• The other person may feel that you are "not serious enough" or "changing the subject", which will have the opposite effect.

3. 📆 When will it be released? Through what channels?

⏰ Best time to send:

📩 Channel recommendation:

• First choice: Email → Formal, easy to save, and high open rate.

• Secondly: LinkedIn / WhatsApp → Send private messages to familiar customers to send blessings.

• Prohibited: Bulk cold emails , which can easily go into spam or be mistaken for marketing.

4. 💡How to write blessing emails and things to note

✅ Writing suggestions:

1. The theme is light but clear:

Eye-catching but not excessive, such as

🎃 Happy Halloween! Let's make business less scary 😉

Spooky Savings & Sweet Wishes this Halloween!

2. The text has three paragraphs:

Opening greetings (holiday wishes)

Small interactions in the middle (add some fun or light industry topics)

A warm ending (expressing expectations for cooperation)

3. Visual elements add points:

Reasonable use of emoticons such as 🎃👻🕸️🕷️🍬

Or add a simple holiday image (pumpkin, bat line) at the bottom of the email

4. Control tone and length:

Be relaxed and friendly but don't be too "funny".

Around 80 to 120 words is best.

5. 💌High-Open-Rate Email Template (English and Chinese)

🌕Template 1: Suitable for European and American customers (relaxed and humorous type)

Subject: 🎃 Happy Halloween! No tricks, just treats from [Your Company Name]

English:

Hi [Client Name], Wishing you a spooky, sweet, and successful Halloween! 👻

Hope this season brings lots of good deals (and fewer scary surprises). By the way, we've just launched a few new products that might interest you — no tricks, only treats 🎁 Stay safe and have fun! Best regards,

[Your Name]
[Your Company]

Chinese reference translation:
Hi [Customer Name],
Wishing you a spooky yet enjoyable Halloween! I hope this season brings you more good opportunities and fewer bad scares.
By the way, we have just launched a batch of new products, which are definitely real "candy" and not "pranks" 🎁
I wish you a happy holiday!

🌙Template 2: Suitable for old customers (warm return visit type)

Subject: Sweet wishes for Halloween & a prosperous November ahead

English:

Dear [Client Name], Happy Halloween! 🎃
It's been some time since our last conversation. Hope everything is going well with you.
As the year comes to an end, we'd love to reconnect and explore new opportunities together. Wish you a fun holiday and a fruitful November! Best regards,
[Your Name]

Chinese translation:
Dear [Customer Name],
Happy Halloween! 🎃
Long time no see, how are you doing recently?
As the year draws to a close, we look forward to discussing new opportunities for collaboration with you again.
I wish you a happy holiday and a fruitful November!

🌤Template 3: For customers who don’t celebrate Halloween (neutral alternative)

Subject: Warm greetings for a wonderful November 🌿

English:

Dear [Client Name], Hope this message finds you well!
As November begins, I just wanted to wish you a productive and successful month ahead.
Thank you for your continued trust and cooperation. Best regards,
[Your Name]

Chinese translation:

Dear [Customer Name], I hope you are well!

As November arrives, I wish you smooth and fruitful work in the coming month.

Thank you for your continued trust and cooperation.

Best regards,

6. 📈Practical suggestions (making emails more effective)

✅ 1. Add brand signature image/dynamic logo : festive atmosphere + professionalism.

✅ 2. Attach company updates or new product links : This serves as a blessing and also provides product exposure.

✅ 3. Check the email open rate within 24 hours after sending (using tools such as AB Customer Marketing Email ).

✅ 4. If there are respondents, follow up quickly and naturally transition to business communication.

Conclusion: The essence of Halloween emails is not "blessings" but "bridges of communication"

The key to foreign trade communication is to find the right timing and use the right tone .

A small holiday greeting letter may be the opportunity for customers to reopen the dialog box.

Remember— it’s not about selling, it’s about empathy.

Behind the festive atmosphere, what really brings people closer together is sincerity and attentiveness.