In the past two years, I have met too many owners of foreign trade factories and trading companies, and they almost all have the same question:
"It's getting harder and harder to find clients. Should I start building my own brand?"
But when you actually do the math, most people immediately calm down:
Building an international brand is not as simple as creating a website; it requires long-term investment in brand promotion .
At least one content editor is required.
A person who understands overseas marketing
Add another marketing staff member who speaks English and understands the industry.
In other words, a basic overseas brand promotion team consists of 2-3 people as standard .
Based on market costs in first-tier cities:
Annual salary cost: 150,000–200,000 RMB per person
Annual total investment: Starting from 200,000–300,000
This doesn't even include the costs of tools, outsourcing, and advertising testing.
👉 In the past, this model was only available to medium and large-sized enterprises .
Small and medium-sized foreign trade companies simply cannot afford to play this game.
Current overseas purchasing habits have undergone structural changes:
In the past it was:
Search for suppliers on the platform → Inquire about prices → Compare prices
Now it is:
Search for the brand on Google → Visit the official website → Check case studies → Review technical documentation → Then decide whether to contact them.
The truth is:
Your customers will now "search for you first".
Your competitors have already started laying out content.
And your official website is like an electronic business card.
It's not that you're incapable, it's just that times have changed.
Let's look at a real-world transformation case:
A factory that manufactures industrial connectors:
Staff size: more than 30 people
Annual export value: less than 2 million US dollars
Previously, customer acquisition mainly relied on Alibaba International Station and trade shows.
They also tried "branding":
Hiring an overseas operations person → No industry knowledge
Find an outsourcing company → Unprofessional content
After six months of building an official website, I still haven't received any inquiries.
The boss once thought that going global was the privilege of large companies.
The real turning point came after AI began to enter the foreign trade sector.
Skills that used to require manpower to develop can now be systematized:
| Traditional model | After the AI era |
|---|---|
| A team of 3 people is needed | 1 system + a small number of staff |
| Annual cost: 200,000 to 300,000 | Monthly cost: several thousand yuan |
| Content depends on people writing it | AI-powered batch generation of multilingual content |
| Manual advertising | Intelligent delivery algorithm optimization |
| Data based on experience | Data visualization tracking |
The threshold has truly changed.
They did not continue hiring, but instead chose
AB Customer – A one-stop solution for B2B foreign trade brands going global .
This system helped them do several very crucial things:
✅ Automatically generate multilingual brand websites
✅ AI-powered batch generation of industry content
✅ Intelligent layout of overseas search keywords
✅ Automatically build case study pages, product pages, and landing pages
✅ Automatically track visitor behavior and lead quality
What used to require a team of 2-3 people can now be easily handled by just one person plus an A/B customer, with a cost of only 10,000 to 20,000 yuan, thanks to the highly integrated system.
The changes after 3 months of integration are very obvious:
The official website has started to appear consistently on Google keyword results pages.
Every week, overseas customers proactively inquire through our official website.
The client first mentioned in the email, "We checked your website carefully."
The boss later said something to me that really resonated with me:
"It's not that I didn't want to create a brand, it's just that I really couldn't afford it before."
In the past, B2B foreign trade brands going global were:
Manpower
Fighting for funds
Competing on cognition
And now it is:
Assembly tools
Pinning system
Strive for efficiency
AB Customer – a one-stop solution for B2B foreign trade brands going global , is not essentially about helping you "hire more people".
Instead, it uses AI to help you build an "invisible brand promotion team".
If you are also stuck in these difficulties:
Want to start a brand, but have a limited budget
I don't want to maintain a high-cost team
Want overseas customers to proactively find you?
So, perhaps we can rethink one thing:
You're not unsuitable for branding; you just haven't used the right tools yet.
AB Customer – enabling B2B foreign trade companies to systematically expand overseas at low cost.