Step 1 — Persona Research (3 days)
Objective: identify AI visibility gaps and “missing narratives” in your category.
- Inquiry mining: analyze the last 60–120 days of inbound inquiries. Tag by intent: price, compliance, delivery, integration, ROI, risk.
- Competitor AI tests: run 30–50 prompts across ChatGPT-like tools and AI search. Track who gets recommended and why.
- “Cognitive blank” mapping: list questions customers ask that AI answers poorly today (these become your content targets).
Deliverables: Prompt list (50), gap report (1–2 pages), buyer-intent taxonomy (8–12 intents), and a “recommended answer outline” for top 10 queries.
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