A must-read for foreign trade business owners: How we used intelligent marketing to increase inquiry conversion rate by 217%?
There was a time when our foreign trade team's daily routine consisted of: frantically attending trade shows, spending lavishly on B2B platforms, staying up all night searching for potential buyer emails on Google, and then sending out a massive number of outreach emails. And the result? A response rate often fell below 2%, and the occasional inquiries were mostly price comparisons or ineffective consultations. Team morale was low, and the return on investment was severely unbalanced. We knew that the traditional "human wave" foreign trade model was no longer viable.
We urgently needed an intelligent system that would allow us to "target our efforts precisely and convert conversions efficiently." After comparing and testing various options, we ultimately chose ABker's B2B intelligent marketing solution for foreign trade . Today, we'll share from the perspective of real users how it has transformed our business.

Our core pain point is finding high-quality potential buyers. According to industry research, traditional foreign trade companies need to contact an average of 8-12 potential clients to obtain one valid inquiry, and only 3-5% of those ultimately convert into orders. AB-Customer's intelligent customer recommendation system has completely changed this situation.
How does it work? It doesn't simply list companies. Based on the characteristics of our existing clients, keywords for our products, and industry tags, the system uses big data and AI algorithms to dynamically match and recommend "high-intent" potential customers from a massive global pool of buyers. It's like having a market analyst working 24/7, constantly filtering target customers for us.
After we entered our main product "LED Grow Light", the system recommended 137 potential buyers within 48 hours, including:
This transformed our approach from "searching aimlessly" to "attacking with a clear direction," resulting in a more than threefold increase in the sales team's efficiency and a 146% increase in new customer development in the first quarter.

Finding customers is only the first step; the key is how to efficiently follow up and manage relationships. Statistics show that 80% of foreign trade orders require 5-12 follow-ups to close, but in the traditional manual follow-up model, over 40% of customers are missed by sales staff after the third follow-up. AB Customer seamlessly integrates foreign trade CRM , email marketing , and marketing automation , perfectly solving this problem.
All customer information from various channels (intelligent recommendations, independent websites, social media) automatically flows into a single pool in the CRM. The follow-up status, communication records, and needs/pain points of each customer are clearly displayed, ensuring that customers are never lost due to salesperson turnover. Our company once lost three major clients with annual purchasing volumes exceeding $500,000 due to salesperson departures; this problem has now been completely resolved.
We set up different automated email marketing processes for clients at different stages, which increased our customer response rate from 8% to 27%. Below is a typical automated process we set up:
| Customer stage | Automated processes | Expected results |
|---|---|---|
| New prospect | Automatically send personalized product introduction emails → System reminds sales to follow up after 3 days → Send industry white paper after 7 days | The open rate increased to 35%, and the response rate reached 18%. |
| Long-term lack of follow-up with customers | Monthly automatic delivery of new company products/case studies → Quarterly delivery of industry trend reports | Customer activation rate increased by 22%, and dormant customers were reactivated by 15%. |
| Highly interested customers | Automatically send sample tracking reminders → Send customer testimonials → Send production process videos | Conversion rate increased by 40%, decision-making cycle shortened by 35%. |
The entire process requires almost no human intervention, achieving "7x24-hour warm marketing" and allowing our customers to feel professional and continuous care, rather than rigid sales pitches.

Passively waiting for customers to come to us is no longer enough; we need to build our own traffic pool. According to Google statistics, 72% of B2B buyers conduct at least 3-4 online searches before contacting suppliers, and 61% of purchasing decisions are influenced by the content of a company's official website. ABK's Google SEO optimization and independent foreign trade website services have helped us build a sustainable customer acquisition capability.
ABker's website building service goes beyond simply creating a beautiful webpage; it involves in-depth optimization of SEO architecture, page loading speed, and mobile adaptation. Our website loading speed has been improved from 5.8 seconds to 1.9 seconds, and mobile conversion rate has increased by 65%, ensuring a better ranking for our website on Google.
Following AB's recommendations, we regularly update our official website with high-quality industry articles and product solutions. The system analyzes which keywords bring in quality traffic and guides our content creation. After six months of continuous optimization, we have achieved significant results:
Gradually, we found that more and more targeted customers were finding us through Google organic search. These customers often already had a basic understanding and trust in us, and the conversion rate was more than 30% higher than other channels.
There are many tools on the market, some specializing in CRM, others in email marketing, but they are fragmented. On average, foreign trade companies use 5-8 different marketing tools, leading to scattered data, complex operations, and low efficiency. The greatest value of AB Customer lies in connecting all core processes, forming a complete closed loop of "customer acquisition - customer management - marketing - conversion."
The dashboard in the system backend allows us to clearly see the return on investment for each channel and the conversion rate of the sales funnel, helping us make more informed marketing decisions. As a result, we adjusted our marketing budget allocation, reducing investment in the B2B platform by 40% and increasing investment in independent websites and content marketing. Overall customer acquisition costs decreased by 28%, while inquiries increased by 63%.
Sales staff are no longer bogged down in tedious searching and repetitive follow-ups, allowing them to focus more on negotiation and customer relationship maintenance. Our team's average customer follow-ups per person increased from 50+ to 150+, yet the workload actually decreased. Sales staff efficiency improved by 140%, the overall team's sense of accomplishment significantly improved, and staff turnover dropped from 18% to below 5%.
Within 6 months, our effective inquiries increased by 173%, order conversion rate improved by 68%, and sales performance increased by 96%.
Apply now for a demo of AB Customer's intelligent marketing solution
For growing foreign trade companies like ours, ABker's B2B intelligent marketing solution is more like a professional "external marketing director." It doesn't try to fool us with empty concepts, but rather uses a set of effective tools and methodologies to genuinely solve our challenges throughout the entire process from "customer acquisition" to "conversion."
If you, like us, are struggling with low customer acquisition efficiency in foreign trade, you might want to learn about AB Customer. Perhaps it will be the key turning point for your foreign trade business to take off.