1. Machinery & Industrial Equipment

Channel share (example):

• Exhibition (in-depth offline contact): 30%

• B2B platforms (Alibaba/industry platforms): 20%

• Google Search / SEO / SEM: 15%

• Customs data / Precise data + proactive data mining: 12%

• LinkedIn / Email cold outreach: 10%

• Official Website/Content Marketing (Technical White Paper/Case Studies): 8%

• Agent/Channel/Distributor/Referral: 5%

Reasons: Large order amounts, long purchase decision-making cycles, and the need for repeated communication and technical verification; trade shows are highly compatible with industry buyers. Customs/data tools can directly identify genuine buyers.

suggestion:

1. The exhibition should be structured as a "diagnosis + visitor appointment" process, and after the exhibition, customs data should be used to verify and follow up with high priority.

2. Publish detailed technical information and case studies on the official website (PDF downloads in exchange for contact information), and use SEO to generate long-term passive inquiries.

2. Electronic components & consumer electronics (assemblies)

Channel share:

• B2B platform / Vertical platform: 25%

• Google / SEO / SEM: 20%

• LinkedIn + Email + Tech Community: 18%

• Customs data/Procurement database: 15%

• Exhibitions (Electronics Show/Buying Fair): 12%

• Official website/Technical white paper & sample application: 7%

• OEM/Long-term Customer Referral: 3%

Reasons: Buyers prefer price/quality comparisons and rapid sample testing. Online searches and platform inquiries are highly effective, and customs data makes it easier to identify buyers.

suggestion:

1. Strengthen the online sample application and rapid delivery process (lower sample threshold, improve conversion rate).

2. Display performance comparisons and RoHS/certificates on the component data page, and use precise SEM to capture "Buy Now" traffic.

3. Textiles & Apparel

Channel share:

• B2B platform (Alibaba/Global Textile Platform): 35%

• Trade Show (Apparel Fabrics & Accessories/Buyer's Show): 20%

• Instagram / Facebook / Visual social media (brand showcase): 12%

• Google / SEO / SEM: 10%

• LinkedIn + Email (Key Account Development): 8%

• Official website / Product catalogs & samples: 10%

• Local purchasing agents/buyers: 5%

Reason: Many small and medium-sized buyers find goods through platforms and visual social media/exhibitions, so the display of samples and styles is crucial.

suggestion:

1. Simultaneously promote "new/hot-selling" short videos and high-quality product images on the platform and social media to reduce the cost of judgment for buyers.

2. Establish standardized showroom/sample response SLAs to shorten the time from inquiry to sample.

4. Chemical Raw Materials & Coatings

Channel share:

• Customs data/procurement database/distributor network: 30%

• Exhibition (Chemical Industry Exhibition): 20%

• B2B platform (industry-specific platform): 15%

• LinkedIn + Email (Technical Support): 12%

• Official website/Technical white paper (MSDS, application): 12%

• Google / SEO: 7%

• Partner agents/distributors: 4%

Reason: Compliance, certification, and security documentation are very important. Buyers value technical compatibility and compliance documents, and many purchases are made through distributors.

suggestion:

1. Place the MSDS and compliance certificates on each product page, and automatically verify the compliance requirements of the buyer's country during the inquiry process.

2. Use customs data to perform "flow analysis" to identify rapidly growing target importers and make targeted outbound calls/emails.

5. Food & Agricultural Products (Exports)

Channel share:

• Trade shows/food exhibitions/distributor negotiations: 28%

• Distributor/Wholesaler/Importer Network: 25%

• B2B platform (specialized food platform): 12%

• Post-exhibition ground sales/agency development: 10%

• Official website/quarantine certification and traceability content: 10%

• Google / Local Search: 8%

• LinkedIn / Email (large buyers): 7%

Reason: Food products have high requirements for certification, inspection, cold chain logistics, and credit; importers/distributors are key channels. Trade shows and distributor relationships determine large orders.

suggestion:

1. Enhanced certifications (HACCP, ISO, contract sample inspection) are showcased, and downloadable traceability reports are provided.

2. Prioritize developing regional distributors, conduct localized trial sales and sample testing, and reduce the purchasing risks for buyers.

6. Medical & Medical Consumables

Channel share:

• Exhibition (Medical Device/Procurement Fair): 25%

• Official website/case studies/clinical trials/certification materials: 20%

• Customs data / Hospitals / Distributor database: 18%

• LinkedIn + Email + Healthcare Procurement Platform: 15%

• B2B platform (industry platform): 10%

• Government tendering/agency: 8%

• Recommended/Distributor: 4%

Reason: Highly regulated, certification/clinical/qualification are more important than price, and procurement is often done through bidding or long-term distribution agreements.

suggestion:

1. Establish a "Certificate Center" page and prepare a tender package (technical parameters + compliance materials), while simultaneously cultivating bidding skills.

2. Establish a compliant distribution system with local agents, expand hospital/clinic channels, and provide training support.

7. Consumer goods (household items, small commodities)

Channel share:

• B2B platform (speed and SKU coverage): 30%

• Amazon/Cross-border E-commerce Distribution (as a downstream channel): 15%

• Google / SEO / SEM: 12%

• LinkedIn & Email (Chain Sourcing/Retail): 10%

• Independent website / Content + social media short videos (samples attract retailers): 13%

• Exhibitions/Markets: 12%

• Distributors/Retailers: 8%

Reasons: Many SKUs, diverse buyers (retailers, distributors, B2B wholesalers), high efficiency of online channels and strong reliance on visual marketing.

suggestion:

1. Develop a SKU stratification strategy (core products + long-tail products) and promote best-selling products simultaneously on platforms and social media.

2. Use data to see which SKUs are suitable for direct sale to retailers and which are suitable for private labeling/OEM manufacturing for brand owners.

8. Packaging & Plastics (Packaging Materials)

Channel share:

• B2B platform (industry procurement hub): 25%

• Customs data/procurement database (downstream manufacturing): 20%

• Google / SEO / SEM (search by material/specification): 18%

• Exhibitions (Packaging/Logistics Exhibitions): 15%

• LinkedIn / Email (Enterprise Procurement Connections): 12%

• Official website / Technical parameters and cost calculator: 7%

• Agent/Distributor: 3%

Reason: Packaging purchasers are mostly manufacturers or traders who are sensitive to specifications and costs, and customs data can locate manufacturing clusters.

suggestion:

1. Add an online cost/specification calculator to the official website (customers can get an instant quote) to improve the quality of inquiries.

2. We collaborate with downstream industries (food/FMCG) to promote our products and services, positioning ourselves as industry-specific packaging solutions.