Every newcomer to the industry knows about customs data, but I've seen too many newcomers give up because of just one sentence:
"Customs data is too messy, I can't understand it, and it's useless."
But to be honest—
It's not that customs data is useless, it's that you used the wrong method from the beginning.
Customs data isn't just for show; it has only one essential purpose:
Helps you find real buyers who are "continuously purchasing".
Today I won't talk about concepts or industry reports, but only about three screening methods that even foreign trade novices can use immediately . All of them are practical paths based on AB Customer Customs data , and you can implement them by simply copying them .
Recommended reading: How newcomers can cleverly utilize customs data to expand into overseas markets: The ultimate practical guide!
Many beginners access customs data for the first time and do the following:
Product Keywords
HS code
nation
Amount range
weight
time
Fuzzy matching of company names
The final result can be summed up in one sentence:
"Matched 0 records"
The truly effective approach is exactly the opposite—
First broaden the scope, then narrow it; first find people, then screen them.
The following three methods are the "starting techniques" that I always have new employees use when I'm training them.
I don't understand HS coding.
Unknown target market
Unclear competitive landscape
0-1 years old in the industry
In AB customer customs data , you only need to do 3 actions:
1️⃣Product keywords :
2️⃣ Country of origin :
3️⃣ Leave all other conditions blank.
Click on "Search".

What will you get?
Real Buyer Name
Actual Supplier
Product Description (More Detailed Than You Imagine)
Shipping frequency
Transaction volume & time
The goal of this step is not "precision," but to confirm whether the product is "truly being traded continuously."
On the results page, focus on these three points:
1️⃣ Does the same buyer appear repeatedly?
→ This indicates a stable buyer, not a one-time order.
2️⃣ Is the procurement cycle regular (30 / 60 / 90 days)?
→ Only when there is a cycle is it worth following up in the long term.
3️⃣ Is the product description specific?
❌ "VARIOUS ITEMS"
✅ “PLASTIC TOYS / EDUCATIONAL TOYS / TOY CAR”
The more detailed the description, the more professional the procurement process.
Many newcomers make a mistake:
They only focus on the product, not the people.
But the starting point for foreign trade transactions is always:
People, not products.
When you see a particular buyer appearing repeatedly in the search results for "toy", for example:
Records for 6 consecutive months
Source of national stability
There is a fixed quantity each time.
Next, do this:
1️⃣ Click on the [Buyer's Name]
2️⃣ Enter the buyer's details page
3️⃣ View:
Main categories of goods purchased
Number of cooperative suppliers
Should we only partner with 1-2 suppliers?
I'll give beginners a very useful criterion for judging:
✅ 1 buyer + multiple suppliers
→ There is room for negotiation regarding price, delivery time, and service.
→ Strongly recommend following up.
❌ 1 buyer + long-term cooperation with only 1 company
→ The relationship is extremely stable; beginners are not advised to force it.
This is the most crucial step that 90% of beginners don't know how to do.
because:
One-time purchase ≠ real customer
Continuous purchasing ≠ Guaranteed transaction
Regular purchasing ≠ high-value customers
Once you have identified a specific group of toy buyers:
1️⃣ Filter time range:
2️⃣ Compare each record:
Is the quantity stable?
Does it increase month by month?
Are orders placed repeatedly at the same time?

✅ Stable procurement every 2–3 months
✅ Small quantity per instance, but continuous
✅ Consistent product descriptions and clear specifications
The conversion rate for this type of customer is much higher than that for customers who place large orders but do not repurchase.
If you don't want to remember anything, just follow this process:
1️⃣ Product keywords (in English)
2️⃣ Country of Origin: ALL
3️⃣ Find recurring buyers
4️⃣ Click to view buyer details
5️⃣ Consider the procurement cycle and quantity stability.
6️⃣ Export the list and start development.
This is the shortest path that a foreign trade novice can successfully navigate .
This isn't an advertisement; it's the truth.
Because it's beginner- friendly enough :
You can search for product keywords directly; even if you don't understand HS (Hygiene & Quality Assurance), you can still use it.
Clear buyer/supplier path
The data dimensions aren't "scary," but they're sufficient.
It can be exported directly, and development can begin immediately.
The value of customs data lies not in "viewing" it, but in "being able to use it".
If you are planning to use customs data in your system, now is the lowest-cost window of the year to get started :
A customer base of 3 billion, directly engaging global buyers.
✅ Original price 3680 → Special offer 2680 yuan
Full access to customs data - search at will
✅ Original price 6360 → Special offer 4568 yuan
Customs data + global search
✅ Original price 10,000 → Special offer 6,888 yuan
Customs data + global search + AI intelligent mining
One last piece of advice from a veteran in foreign trade:
Customs data is not a tool only for "experts".
It's an amplifier that helps beginners avoid pitfalls .
If you use the right method, you'll be able to use it faster than anyone else.