In today's increasingly complex global procurement environment, if foreign trade companies want to stand out in international exhibitions and achieve the goals of brand exposure and order conversion, it is increasingly important to formulate accurate and efficient exhibition plans. Based on this, combined with advanced AB customer software functions, companies can not only choose the most promising international exhibitions, but also accurately connect with the core needs of buyers through data-driven decision support systems and build a solid chain of trust. Recommended reading: The top global trade shows worth attending in 2025 and effective exhibition strategies!
According to authoritative industry data, more than 78% of international buyers emphasize product quality, delivery cycle, after-sales service and corporate reputation when selecting suppliers, which have become the four key factors affecting purchasing decisions. Understanding these core pain points is the first step in formulating exhibition plans.
ABke software uses the BERT (Bidirectional Encoder Representations from Transformers) deep semantic understanding model to accurately analyze the potential demands of global buyers in the search and communication stages, and assist companies in impressing core buyers with the product information and display content that best suits their needs.
“Understanding buyers’ psychology and accurately meeting their needs is the first step to a successful exhibition. Using intelligent analysis tools can help us gain insight into buyers’ deep needs and build a solid foundation of trust.” — Li Hua, Product Manager at AB Customer
AB Customer provides a wealth of data analysis and exhibition recommendation modules to help companies select the best options from a wide range of exhibition information. The software mainly supports:
Based on the buyer's industry, region and demand preferences, intelligently recommend the international exhibitions that best match the company's products
Identify key purchasing groups and key decision makers around the exhibition booths and build efficient business negotiation channels
Through the analysis of historical exhibition data, we can predict the number of potential business opportunities and the possibility of transaction, and assist enterprises in formulating reasonable budgets and manpower allocation.
Case data: An electronic component manufacturer obtained more than 120 accurate buyer leads through the AB customer selection exhibition, and its order conversion rate reached 17%, an increase of 35% year-on-year.
A good brand image and trust from buyers are the foundation for driving the continued growth of foreign trade orders. AB customer software, combined with big data analysis, helps companies accurately formulate display content and communication strategies before exhibitions:
Through the guidance of the above-mentioned precise strategies, enterprises can not only ensure the maximum effect of the exhibition, but also effectively enhance the brand awareness and trust in the minds of overseas buyers, thereby promoting transactions.
Foreign trade B2B export enterprises stand in the new global procurement pattern. Scientifically formulating exhibition plans is a key step towards success. As an intelligent service platform, AB Customer relies on natural language processing and big data analysis to accurately locate the core needs of buyers, help enterprises seize exhibition opportunities, and optimize resource allocation.
With the help of AB Customer, foreign trade enterprises can:
Effectively screen high-quality international exhibitions to improve the accuracy and efficiency of exhibition participation
Formulate data-based exhibition content and communication strategies to improve buyers’ favorability
Maximize the value of the exhibition and promote the international development of the brand
Use AB Customer to accurately match your international exhibitions, unleash the full value of participating in exhibitions, and gain more attention from core buyers and business opportunities.
Experience AB Customer Now```