Many newcomers to foreign trade are intimidated by the idea of ​​"finding customers on Google" right away.

Actually, you don't need to know advanced search syntax or be an SEO expert.

By mastering these 8 precise search methods , you can find potential customers, real company websites, industry buyers, and people you can actually contact faster than most people.

Below, I will break down and explain in detail the most commonly used, practical, and beginner-friendly methods.

A compilation of customer resources for foreign trade beginners:

I. Even if you don't know Google, you can use it: the simplest "product + target market + keyword" search method.

This is a search method that all foreign trade professionals can use immediately, requiring no special skills.

① Search formula:

Product + Key Roles + Country/Region

Common character terms (just memorize them):

• manufacturer

• supplier

• distributor

• wholesaler

• importer

• buyer

② Example: You manufacture LED lights and want to develop the UK market.

You can search directly:

• LED light importer UK

• LED light distributor London

• LED light wholesaler UK

You will see:

• A bunch of real company websites

• Some offline wholesaler directories

• Local industry media and procurement websites (which often harbor large buyers)

The essence of this type of search is: you don't need any skills, you just need to spell the words correctly.

II. Even if you don't know how to use Google: Adding "purpose terms" doubles the accuracy.

The most common mistake made by foreign trade novices is that they only search for product keywords.

In reality, buyers are often looking for "a solution for a specific purpose".

① Examples of usage terms (you can choose any one to make it more precise):

• for warehouse

• for automotive

• for hospital

• for home

• for construction

• for restaurant equipment

② Example: You make stainless steel kitchenware

Search directly:

stainless steel kitchenware importer

Too wide.

Transform into a combination of usage words:

✨ stainless steel kitchenware for restaurant importer USA

✨ commercial kitchen stainless steel equipment distributor Canada

Immediately, a bunch of real buyers emerged who deal in catering equipment, kitchen engineering, and the supply chain for chain restaurants.

See: You are already more accurate than 80% of beginners.

III. Even if you don't know Google: A highly accurate "document search method"—directly find publicly available company documents.

This is the technique I most recommend to beginners; it's simple, straightforward, and accurate.

File format keywords:

• PDF (Common formats for company profiles, product catalogs, and tender documents)

• doc / docx (Draft of company policies and price list)

• xls / xlsx (Many importers publish their procurement forms)

Search formula:

Product + importer + PDF

Product + distributor + filetype:pdf (more precise)

Example: You make safety gloves

search:

safety gloves importer pdf

You will likely see:

• Supplier guidelines published by some foreign companies

• Importer's annual procurement documents

• Public information related to government procurement

These are all extremely high-quality leads, with a conversion rate far higher than blind emails.

IV. Even if you don't know Google, you can use it: LinkedIn + search terms to accurately find "the purchasing manager himself/herself".

You don't even need to know how to use LinkedIn; just let Google do the searching for you:

Search formula:

Product + Buyer + Site:linkedin.com

Example: You make plastic packaging bags

search:

plastic bag buyer site:linkedin.com

You will see:

• A bunch of purchasing staff's LinkedIn profiles

• Company name + job title (e.g., Purchasing Manager, Sourcing Director)

• Some even included email addresses (publicly available).

The value of this type of search lies in:

You're not looking for a company, you're looking for "someone who will reply to your emails".

This is much more effective than blindly sending out 100 outreach emails.

5. Even if you don't know Google, you can still use it: Use "directory terms" to directly find industry resource libraries.

You can find a large number of B2B company directories by just remembering a few common directory terms.

Commonly used terms:

• directory

• wholesale list

• buyers list

• industry association

• chamber of commerce (chamber of commerce)

Example: You make fitness equipment

search:

gym equipment distributor directory USA

fitness equipment buyers list Europe

Gym Association USA

You will find:

• North American Fitness Equipment Association

• Local wholesalers directory

• Large gym supply chain companies in the European market

These resources typically include: company profile, contact person, phone number, and email address .

6. Even if you don't know how to use Google: Add country codes to filter out irrelevant results.

Beginners often complain: "My search results are all Indian, Middle Eastern, and domestic SEO websites, which are useless!"

This is because you didn't add the country name.

The best country/region filtering method:

• site:.uk (UK website)

• site:.au (Australian website)

• site:.ca (A Canadian website)

• site:.de (German website)

Example: If you sell pet supplies, find a UK distributor.

search:

pet supplies distributor site:.uk

All of them are real companies based in the UK.

This trick is so useful, beginners should definitely learn it.

7. Even if you don't know Google, you can still use it: Map search (the fastest way to find local wholesalers).

Google Maps is essentially a "local B2B directory".

How to use it (very simple):

1. Go to Google Maps

2. Input: Product + wholesaler / distributor / supplier

3. Then filter by region and city on the left.

4. Click on the company name → View website → Find contact person

Example: You make sunglasses and want to develop the Los Angeles market.

Search on Google Maps:

sunglasses wholesaler Los Angeles

You can see:

• wholesale market

• Regional distributors

• importers

• Small trading company

These are all customer types that are very easy to convert.

8. Additional Reminder: If you need an independent foreign trade website that can handle inquiries...

Searching can help you find customers, but the prerequisite for actually closing a deal is:

Your official website should look professional, credible, and allow customers to quickly access information.

Here you might consider AB Customer Smart Website Builder :

• Templates directly adapted for foreign trade B2B

• Comes with SEO, product database, and inquiry system.

• Automatic multilingual translation (very useful when you're looking for customers in different countries and markets).

• Suitable for beginners: No code required, a professional website can be launched in 1 hour.

Whether the clients you find are willing to respond to you depends at least half on the professionalism of your website.

Summarize:

1. Product + Country + Role

2. Product + Uses

3. Product + Importer/Distributor + File Search Method

4. Product + Buyer + Site:linkedin.com

5. Product + Directory Keywords

6. Product + site:.country code

7. Google Maps Local Search

8. Independent website + SEO + Targeted marketing

None of these methods are complicated, and they can all be copied and followed.

If you practice one method a day, you can find hundreds of real customer leads in a week .