Do foreign trade companies have to build independent websites? In-depth analysis from the customer's perspective.

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A Must-Read for Foreign Trade Enterprises: Unveiling the True Value of Independent Websites from the Customer's Perspective

"Should we build our own website?" This is a fundamental question that almost every foreign trade company faces. Fluctuating platform benefits, rising advertising costs, and the difficulty of finding high-quality customers are all real challenges. Building an independent website means upfront investment, learning costs, and continuous content maintenance. Is it really worth it? Instead of getting caught up in the question of "What do I need?", let's change our perspective: What do your customers really want to see? The answer might become remarkably clear.

Customer Focus Comparison: Platform Experience vs. Independent Website Experience

Challenge 1: Lack of website building skills and technical expertise

Many foreign trade companies worry: "No one on our team knows coding, can they build a successful independent website?" There's absolutely no need to worry. Modern website building tools specifically for foreign trade, such as ABKe, use a visual drag-and-drop editing interface. No technical background is required; you can launch your website in just a few simple steps. It's as easy as editing a document in Word; all you need to do is upload product images and fill in basic information.

Challenge 2: No one views the site; lack of knowledge on promotion and traffic generation.

"My website is built, but what if I don't get any traffic?" This is the most common follow-up question. In fact, professional e-commerce website building tools like ABKe already have built-in basic SEO optimization functions, including XML sitemaps, TDK settings, and image ALT tags. They also support one-click integration with Google, Meta ads, and mainstream social media platforms, helping businesses quickly launch their promotions. Data shows that independent websites built using professional website building tools are three times more likely to gain organic traffic within six months than self-built websites.

Challenge 3: Difficulty in content creation; not knowing what to write.

Content marketing is indeed a major challenge for independent website operation, especially the creation of multilingual content. However, AI technology can now effectively solve this problem. ABker's built-in AI content assistant can quickly generate high-quality product pages, landing pages, and blog articles based on product information, and supports automatic translation and localization optimization in multiple languages, greatly lowering the barrier to content creation.

Challenge 4: Concerns about the return on investment and the long payback period.

An independent website is a long-term digital asset whose value increases over time. According to a report on the operation of independent websites for foreign trade , independent websites that have been operating for more than 12 months have an average customer acquisition cost that is 40% lower than that of platforms, and a customer repurchase rate that is 25% higher. The earlier you start planning, the sooner you can accumulate search engine ranking and customer resources, gaining a competitive advantage.

Are you ready to enhance your foreign trade competitiveness from the customer's perspective?

With AB Customer's intelligent website building system for foreign trade, you can have a professional independent website in just 30 minutes without any technical skills, and start your new journey in the global market.

More than 10,000+ foreign trade companies have received high-quality inquiries through ABke's independent website.