A Foreign Trade Professional's Late-Night Monologue: On the 37th day of staring at an empty mailbox, I finally realized the problem wasn't with me.
At 1 a.m., Wang Lin stared at the familiar "0 new emails" notification on her computer screen. It had been 37 days. As a newcomer to foreign trade, she spent 8 hours a day searching for clients on Google and sending 20 outreach emails, but she hadn't received a single reply.
This predicament of "efforts yielding no results" plagues 76% of newcomers to foreign trade , according to industry research. From the buyer's perspective, you'll find that it's not that they don't want to buy, but rather that they can't see you, can't find you, and can't remember you. Therefore, when you "can't find customers," the essence is that your exposure, outreach, and follow-up throughout the entire process are too weak.
| question | Buyer's real feelings | Data to support |
|---|---|---|
| Not exposed | "I can't see your company at all." | Google's first page only displays 10 results, and 91% of buyers won't go to the second page. |
| No contact | "Your email went to the spam folder." | Manually sent out outreach emails have an average delivery rate of only 42%, with 65% ending up in spam. |
| Follow up on the weak | "Your replies are slow, so I've found someone else." | Buyers wait an average of only 2 hours for a response; the response rate drops by 70% if the wait exceeds 4 hours. |
Most people in foreign trade think they are working hard, but in reality, they are just doing inefficient repetitive work. Like Wang Lin, what she didn't know was that of the 20 development emails she sent, 13 went into the spam folder, and of the remaining 7, only 2 were opened. But when she followed up 3 days later, those buyers had already found other suppliers.
| channel | advantage | shortcoming | Newcomer compatibility |
|---|---|---|---|
| Google search for customers | Do it anytime, at zero cost | Time-consuming and difficult to pinpoint accurately, it takes an average of 3 hours to find one valid customer. | ★★☆☆☆ |
| Accumulable relationships | Low response rate (average only 3-5%), long trust-building period | ★★★☆☆ | |
| exhibition | Quick transactions, high trust levels in face-to-face interactions | High costs (average 30,000-100,000 RMB per session), high pressure on newcomers | ★☆☆☆☆ |
| Customs data | The buyers are highly targeted and have genuine purchasing records. | High entry barrier and complex data interpretation | ★★☆☆☆ |
These methods are all usable, but for newcomers, the reality is often: "I know I need to do it, but it's slow, disorganized, and inefficient." According to AB Customer's 2023 survey of new foreign trade professionals, 83% of them said, "I've learned many methods, but I still don't know where to start."
Li Ming, a recent graduate in foreign trade, joined the lighting industry. For the first three months, like Wang Lin, he manually searched for clients daily, sending an average of 300 outreach emails per month, but received zero inquiries. The situation changed dramatically in the fourth month when he started using AB Customer (AB Inquiry) services:
"In my first month using AB Customer, I received eight valid inquiries and successfully closed a deal with an American client, with an order worth $23,000. Now I consistently receive 15-20 inquiries per month, and my follow-up efficiency is at least five times higher than before."
AB Customer is more like a "growth engine for newcomers in foreign trade," automating difficult tasks and enabling newcomers to quickly master professional customer acquisition skills.
AB Customer's AI algorithm automatically matches you with high-quality global buyer data based on your industry and products. The system updates more than 100,000 buyer profiles daily, covering 50+ industries and 190+ countries and regions.
One-click export of corporate emails is supported, and more importantly, the system automatically verifies and filters out invalid/risk emails, increasing email delivery rate to over 92% . New employees can say goodbye to aimless customer searches, increasing efficiency by 3-5 times.
AB provides:
You will clearly know: "Who is worth following up with, and who is just watching the show." Data shows that users who use behavior tracking features have a 280% higher accuracy rate in following up and a 70% reduction in ineffective communication.
The system automatically records all emails and communication history, and automatically reminds you of follow-up milestones, ensuring you never miss a potential customer. Statistics show that foreign trade professionals miss an average of 35% of potential customers , mainly due to untimely follow-ups or disorganized records.
AB Customer has a built-in foreign trade knowledge base and growth system, covering everything from writing sales letters to negotiation skills, from market analysis to customer management, allowing newcomers to learn step by step. It also offers one-on-one dedicated customer service to answer any questions encountered during use.
| project | Purely manual development | AB Customer Intelligent Customer Acquisition | Increase |
|---|---|---|---|
| Finding customers quickly | Approximately 10 potential customers per day | Approximately 50 targeted customers per day | 500% |
| Email efficiency | Around 42%, unstable | 92%+, with verification mechanism | 119% |
| Follow-up efficiency | Easy to forget, the average number of clients managed per person is capped at 50. | Automatic reminders; each person can manage 500+ customers. | 1000% |
| Inquiry conversion rate | Approximately 0.5-1% | Approximately 3-5% | 500% |
Newcomers fear "low efficiency + no feedback" the most, as this directly dampens their enthusiasm. AB Guest solves these two core problems, allowing you to see progress every day and receive new feedback every week.
If you're facing the dilemma of "sending 100 outreach emails and getting no replies" or "adding 500 people on LinkedIn and getting no responses," stop doubting your abilities.
Register for free with AB Guest and receive a free "30-Day Customer Acquisition Acceleration Plan" for new users.
Try AB Guest for free now!AB Customer Related Recommendations:
2026 Guide to Building, Marketing, and Acquiring Customers on Foreign Trade B2B Websites