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How to choose the right domain name and server for your foreign trade website? Make it easier for customers to find you!

发布时间:2025/10/10
作者:AB customer
阅读:107
类型:Tutorial Guide

Domain name = the first impression of the brand; Server = the lifeline of website access speed. This article will break down the following: domain name naming rules, registration and purchasing platforms, server selection (the difference between overseas CDN and local hosting), and actual speed test cases to help you make your foreign trade website accessible globally in seconds without being disconnected.

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1. Why are domain names and servers the "foundation" of foreign trade websites?

If your website is your online store , then:

  • Domain name = house number, let customers find you;

  • Server = the foundation of the house, which determines whether the customer can access it smoothly;

  • CDN (Content Delivery Network) = Express transit station, allowing customers around the world to quickly access.

🚫 Two common pitfalls of foreign trade websites:

  • Using a domestic server, it is blocked overseas or opens slowly;

  • If you just register a domain name that looks like a "pinyin string", customers will not be able to remember it at all.

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2. Domain Name: How to choose a domain name with “high memorability + high trust”?

1️⃣ Golden rules for domain name naming

in principle illustrate Example
Short and easy to remember No more than 10 letters nike.com / abke.com
Avoid numbers and hyphens Difficult and confusing for users to input ❌ china-shoes88.com
Brand First Brand name + category is easier to search abke-tech.com
Choose the appropriate suffix Prioritize .com , then .cn/.net/.co/.io International suffixes are preferred
Keyword Embedding SEO-friendly and easy for customers to understand sinoexports.com / globalsolar.com

💡 Tips:

If your .com domain is already taken, you can try:

  • Use industry terms to supplement: for example, abkeexport.com

  • Use a region identifier: for example, abkeasia.com

  • Or choose new international top-level domains such as .co / .global / .trade .

2️⃣ Domain Name Registration: Recommended Platform & Practical Steps

Common domain name registrars:

platform Features Payment Support
Namecheap Support Alipay, English-friendly interface ✅ Support Alipay
GoDaddy The world's largest domain name dealer, with perfect after-sales service ✅ Credit cards accepted
Google Domains Suitable for Google Ads users ✅ Google account is enough
Alibaba Cloud International Friendly Chinese interface and flexible filing ✅ Alipay, international cards

🧭 Registration example (using Namecheap as an example):

1️⃣ Go to https://www.namecheap.com
2️⃣ Search for the domain name you want
3️⃣ Click "Add to Cart" to add to the shopping cart
4️⃣ Check "Auto Renew" to prevent your domain from expiring
5️⃣ Pay with Alipay or credit card
6️⃣ After logging in, go to Dashboard → Manage → Set DNS to point to the server

📌 It is recommended to enable Whois Privacy Protection to prevent your mailbox from being bombarded with spam.

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3. Server: The "Life Gate" of Foreign Trade Website Speed

1️⃣ Why can’t I use domestic servers?

This is because overseas customers have to travel a long distance to access the network (for example, a US customer visiting Alibaba Cloud's Hangzhou node has to travel around the globe).

Result: The webpage is open for more than 10 seconds → the user closes it directly .

2️⃣ Recommended server for foreign trade website building

type Applicable Scenarios advantage shortcoming
Overseas servers (such as US/Singapore nodes) Focus on the European, American and Southeast Asian markets Fast global access, no filing required Domestic access is slightly slower
Domestic + overseas dual nodes (hybrid deployment) Serving domestic and overseas customers at the same time Balanced speed Slightly higher cost
CDN acceleration (Cloudflare/AWS CloudFront) Cross-border access speed optimization Global cache, automatic local distribution Deployment requires configuration

🔧 Suggested solution:

  • The host uses Singapore/Hong Kong nodes (taking into account Asia, Europe and the United States);

  • Paired with Cloudflare free CDN acceleration.

3️⃣ Common server service providers recommended

Service Provider Advantages Payment Methods
Hostinger High cost-effectiveness and multiple global nodes Credit card, PayPal
SiteGround Excellent SEO and security performance credit card
Bluehost WordPress Official Recommendation credit card
Alibaba Cloud International Station/Tencent Cloud International Edition Chinese interface, overseas nodes optional Alipay, international credit cards
Vultr / DigitalOcean Developer-friendly and highly customizable Credit card, PayPal

4️⃣ Actual measurement: Comparison of access speeds of different servers (Ping measurement)

area Hong Kong Server (ms) Singapore Server (ms) US Server (ms)
Chinese mainland 75 120 260
USA 210 180 80
U.K. 240 190 100
Indonesia 100 65 210

✅ Conclusion: Singapore's node is the most balanced , taking into account the access experience of Asia, Europe and the United States.

4. CDN deployment tutorial (taking Cloudflare free version as an example)

1️⃣ Register an account: https://www.cloudflare.com
2️⃣ Add your website domain → Automatically scan DNS records
3️⃣ Select the Free Plan
4️⃣ Modify the domain name's nameserver to point to the address provided by Cloudflare
5️⃣ Wait for the analysis to take effect (about 15 minutes)
6️⃣ Open “Speed” → “Optimization” → Enable “Automatic Compression & Caching”

📈 Actual measurements show it can increase global access speeds by 30% to 60%.

5. Website access testing and optimization tools

tool Function Link
GTmetrix Test loading speed https://gtmetrix.com
Pingdom Tools Multi-country access test https://tools.pingdom.com
Google PageSpeed SEO friendliness test https://pagespeed.web.dev

It is recommended to perform a global speed test every time you modify the DNS or host.

6. Frequently Asked Questions (FAQ)

Q1: Do I need to register my domain name?

If your website is primarily targeting overseas markets, you do not need to register your website . Registering your website will actually slow down overseas access.

Q2: How much is the server cost per year?

The hosting fee for a small foreign trade website is about $60–120/year ;
Pairing with CDN can save bandwidth costs.

Q3: Do I need to buy an SSL certificate?

A must!
Enabling HTTPS can help customers trust your website and improve Google rankings.

7. Summary: Quick Reference Table for Basic Configuration of Foreign Trade Website✅

project Recommended solution
Domain suffix .com or .co
Domain Name Registration Namecheap / Alibaba Cloud International Station
Server Node Singapore/Hong Kong
CDN Service Cloudflare Free
SSL Certificate Cloudflare / Let's Encrypt
Speed ​​test tool GTmetrix / Pingdom
Budget range ¥500~1000/year

💡 Conclusion: Building a website is not difficult, the key lies in choosing the right "underlying configuration"

A professional foreign trade website is not only beautiful in appearance, but also:

  • The domain name is memorable at first glance;

  • The website responds within seconds when it is opened;

  • Easy for search engines to crawl;

  • Customers have global access without any obstacles.

🎯 If you want to complete all the above configurations in one click , without having to deal with domain name resolution, CDN binding, and SSL certificate installation...

Recommend you to experience AB customer intelligent website building

It can help you:

  • One-click binding of global server nodes

  • Automatically configure CDN & SSL

  • Built-in SEO optimization and multilingual generation
    Even a novice in foreign trade can launch a professional foreign trade website within 60 minutes , ensuring that global customers can access the website without any lag and the website can be opened in seconds.

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📦 Conclusion One sentence summary:

"Choosing the right domain name and server is the first step to a successful foreign trade website; using the right tools (such as AB Customer) will put you ahead of 80% of your peers."

Previous article: Cross-border sellers, how to build your first foreign trade website? "Nanny-level practical tutorial"

Foreign trade website domain name Foreign trade website server Independent website domain name Independent station server Domain name naming rules Registration and purchasing platform Server Selection Actual speed test case Foreign trade website building for beginners AB customer intelligent website building

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