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September's major global holidays! A comprehensive list of export marketing festivals for September 2025!

发布时间:2025/08/25
作者:AB customer
阅读:290
类型:Industry Research

The most comprehensive list of global festivals and events that export companies and cross-border sellers can leverage in September 2025, covering time, introduction, product selection suggestions, and marketing strategies. Plan ahead!

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1. September 1st: Labor Day in the United States and Canada

Description : A public holiday in the United States and Canada, marking the end of summer and the end of the back-to-school shopping season.

Product selection suggestions :

  • Clothing, shoes and bags (seasonal clearance, autumn new products)

  • Outdoor leisure products (barbecues, outdoor chairs, pool supplies)

  • Appliances and home storage (back-to-school essentials, small appliances, study tables and chairs)

Marketing strategy :

  • Create a special discount zone called "Labor Day Sale" to highlight seasonal clearance and must-haves for the new semester .

  • B2B sellers can launch the theme of "Autumn Bulk Stocking" to attract orders from wholesalers.

  • Combine with the "back to school season" to sell combination bundles (school supply sets).


2. September 4th is World Sexual Health Day

Introduction : This is a day advocated by the United Nations to pay attention to sexual health and relationships.

Product selection suggestions :

  • Adult health products (condoms, sex toys)

  • Health products (healthy nutritional supplements for men and women)

Marketing strategy :

  • In the European and American markets, topic marketing (health, self-confidence, and care) can be guided through social media.

  • Be aware of advertising platform policies (Meta and Google have restrictions on sensitive categories).


3. September 4th is National Customer Day in Indonesia

Introduction : This is a festival that values ​​consumer rights and customer relations, and many businesses have promotions.

Product selection suggestions :

  • Daily necessities (FMCG, home appliances)

  • Home storage, clothing, electronic products

Marketing strategy :

  • Cross-border sellers can set up limited-time promotions on Indonesian e-commerce platforms (Tokopedia, Shopee).

  • Corporate customers can enhance stickiness through "Customer Appreciation Day" themed email marketing.


4. September 5th: Mawlid (Birthday of the Prophet Muhammad) in Malaysia and Egypt

Introduction : It is an important Islamic religious festival, with concentrated consumption in the Muslim market.

Product selection suggestions :

  • Halal food, festive gifts

  • Clothing (headscarf, traditional clothing)

  • religious items

Marketing strategy :

  • When launching in the Middle East/Southeast Asia market, emphasize "Halal (Halal certification)".

  • Launch holiday gift boxes and play the religious and cultural card.


5. September 6th: Vietnam Mid-Autumn Festival

Introduction : The 15th day of the eighth lunar month in Vietnam focuses on family reunion and the atmosphere of Children's Day.

Product selection suggestions :

  • Mooncake and candy gift boxes

  • Children's toys, lanterns

Marketing strategy :

  • Highlight the "family reunion + gift giving" scenario marketing.

  • Make children's gift box sets to increase average order value.


September 7th: Brazil's Independence Day and Mozambique's Victory Day

Introduction : Due to national festivals and public holidays, the Brazilian market is active in consumption.

Product selection suggestions :

  • Brazilian flag, sportswear

  • Party supplies, outdoor barbecue supplies

Marketing strategy :

  • Brazil's cross-border e-commerce platform (Mercado Libre) is focusing on National Day promotions.

  • Party + Home + Sporting Goods Bundle Sale.


7. September 11th, Baptism of the Prophet

Introduction : Islamic traditional commemoration day.

Product selection suggestions :

  • Halal food and prayer utensils

Marketing strategy :

  • When connecting with B2B buyers in the Middle East, we launched a bulk purchasing plan for holiday gifts.

8. September 15th: Latino Heritage Month in the United States and Latin American Markets

Description : Hispanic Heritage Month is a month-long celebration of Latino culture.

Product selection suggestions :

  • Latin American style clothing and accessories

  • Kitchen supplies (Latin American cuisine related)

party decorations

Marketing strategy :

  • Create a marketing page with the theme of “Latin American Culture”.

  • TikTok/Instagram collaborates with KOLs to emphasize cultural atmosphere.


9. September 16th: Mexican Independence Day and Malaysia Day

Description : One of Mexico's biggest festivals, celebrated on a large scale across the country.

Product selection suggestions :

  • National flag color (green, white and red) party supplies

  • Music, dance, and catering related products

Marketing strategy :

  • Cross-border sellers can offer “Fiestas Patrias” National Day discounts on Mexican e-commerce platforms.

10. Mid-Autumn Festival, September 17 (China/South Korea/Vietnam)

Introduction : One of the most important traditional festivals in East Asia.

Product selection suggestions :

  • Mooncake gift boxes, tea gifts

  • Household tableware, gift packaging

Marketing strategy :

  • Export focus: gift box sets and corporate group purchases.

  • We promote the theme of "Mid-Autumn Festival Reunion Gift", which is suitable for B2B gift giving.


11. September 19th is International Pirates Day

Introduction : This is an interesting online festival popular among young people in Europe and the United States.

Product selection suggestions :

  • Pirate-themed toys and clothing

  • party supplies

Marketing strategy :

  • Suitable for social media "funny topic" marketing, easily driving interaction.

12. Oktoberfest, Munich, Germany, September 20th - October 5th

Introduction : The world's largest beer festival, radiating to the European and American markets.

Product selection suggestions :

  • Beer mugs, party supplies

  • German traditional clothing (lederhosen)

Marketing strategy :

  • Amazon's European site is suitable for festival-themed areas.

  • “Beer Festival Sale” discount promotion.


13. Alibaba International Station's "September Purchasing Festival" throughout September

Introduction : One of the largest purchasing festivals of the year on Alibaba International Station.

Product selection suggestions :

  • All major export categories (machinery and equipment, home furnishings, consumer goods)

Marketing strategy :

  • B2B sellers need to optimize their stores in advance and offer MOQ discounts.

  • Cooperate with platform activities to attract large buyers.


14. September 21, International Day of Peace

Introduction : A peace theme day advocated by the United Nations.

Product selection suggestions :

  • Educational supplies and stationery

  • Souvenirs and charity derivatives

Marketing strategy :

  • Suitable for corporate CSR brand activities to enhance brand image.

15. Autumnal Equinox, September 22 (beginning of autumn in the Northern Hemisphere)

Introduction : It marks the arrival of autumn and the shopping season.

Product selection suggestions :

  • Autumn clothing, health products

  • Home storage, seasonal decoration

Marketing strategy :

  • Create new products with the theme of "Fall Collection".

  • Can be combined with Pinterest/Instagram fall style promotion.


16. Rosh Hashanah (Jewish New Year) September 22-24

Introduction : One of the most important Jewish holidays.

Product selection suggestions :

  • Honey, apples, kosher food

  • Festive Gift Box

Marketing strategy :

  • Focus on the Israeli/Jewish community market.

  • Do “New Year Blessings” gift box marketing.


17. September 23, Bhutan’s Blessed Rainy Day

Description : A traditional Bhutanese festival to welcome the end of the rainy season.

Product selection suggestions :

  • Ethnic handicrafts, outdoor products

Marketing strategy :

  • It is relatively niche and suitable for export companies connecting with small markets in South Asia.


18. September 23, Saudi Arabia National Day

Introduction : Saudi Arabia’s most important national day, with peak consumption.

Product selection suggestions :

  • National flag colors (green and white) related products

  • Electronic products, luxury gifts

Marketing strategy :

  • Middle Eastern e-commerce platforms (Noon, Amazon.sa) have major promotions.


19. September 24th is South African Heritage Day

Description : A festival celebrating national culture.

Product selection suggestions :

  • National costumes and handicrafts

  • Outdoor barbecue supplies (Braai Culture)

Marketing strategy :

  • Exports to the African market can focus on the theme of "national pride".


20. September 27th: World Tourism Day

Introduction : A global tourism industry festival established by the United Nations.

Product selection suggestions :

  • Travel bags, outdoor sports equipment

  • Small travel appliances (portable coffee maker, power bank)

Marketing strategy :

  • Sellers related to the tourism market can engage in "Holiday Travel Gear" series marketing.

✅ Practical summary

  • North American/European markets : seize Labor Day, Oktoberfest, Autumnal Equinox, and Travel Day.

  • Southeast Asian market : Mid-Autumn Festival, Prophet’s Birthday, Indonesian Customer Day.

  • Latin American market : Mexican Independence Day, Brazilian Independence Day, and Latin American Heritage Month.

  • Middle East market : Muslim religious festivals + Saudi Arabia National Day.

  • Platform sellers : focus on Alibaba International Station’s “September Procurement Festival”.

September is a golden marketing period for both festivals and seasonal changes. Export companies should develop strategies based on different markets , capitalizing on consumption peaks across different cultures to boost sales and brand exposure.

September Cross-border Marketing Calendar Major global holidays in September Important holidays in various countries in September Major marketing milestones in September September Foreign Trade Calendar September Sea Calendar September Cross-border Marketing September Overseas Marketing September Foreign Trade Marketing

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