Description : A public holiday in the United States and Canada, marking the end of summer and the end of the back-to-school shopping season.
Product selection suggestions :
Clothing, shoes and bags (seasonal clearance, autumn new products)
Outdoor leisure products (barbecues, outdoor chairs, pool supplies)
Appliances and home storage (back-to-school essentials, small appliances, study tables and chairs)
Marketing strategy :
Create a special discount zone called "Labor Day Sale" to highlight seasonal clearance and must-haves for the new semester .
B2B sellers can launch the theme of "Autumn Bulk Stocking" to attract orders from wholesalers.
Combine with the "back to school season" to sell combination bundles (school supply sets).
Introduction : This is a day advocated by the United Nations to pay attention to sexual health and relationships.
Product selection suggestions :
Adult health products (condoms, sex toys)
Health products (healthy nutritional supplements for men and women)
Marketing strategy :
In the European and American markets, topic marketing (health, self-confidence, and care) can be guided through social media.
Be aware of advertising platform policies (Meta and Google have restrictions on sensitive categories).
3. September 4th is National Customer Day in Indonesia
Introduction : This is a festival that values consumer rights and customer relations, and many businesses have promotions.
Product selection suggestions :
Daily necessities (FMCG, home appliances)
Home storage, clothing, electronic products
Marketing strategy :
Cross-border sellers can set up limited-time promotions on Indonesian e-commerce platforms (Tokopedia, Shopee).
Corporate customers can enhance stickiness through "Customer Appreciation Day" themed email marketing.
Introduction : It is an important Islamic religious festival, with concentrated consumption in the Muslim market.
Product selection suggestions :
Halal food, festive gifts
Clothing (headscarf, traditional clothing)
religious items
Marketing strategy :
When launching in the Middle East/Southeast Asia market, emphasize "Halal (Halal certification)".
Launch holiday gift boxes and play the religious and cultural card.
Introduction : The 15th day of the eighth lunar month in Vietnam focuses on family reunion and the atmosphere of Children's Day.
Product selection suggestions :
Mooncake and candy gift boxes
Children's toys, lanterns
Marketing strategy :
Highlight the "family reunion + gift giving" scenario marketing.
Make children's gift box sets to increase average order value.
Introduction : Due to national festivals and public holidays, the Brazilian market is active in consumption.
Product selection suggestions :
Brazilian flag, sportswear
Party supplies, outdoor barbecue supplies
Marketing strategy :
Brazil's cross-border e-commerce platform (Mercado Libre) is focusing on National Day promotions.
Party + Home + Sporting Goods Bundle Sale.
Introduction : Islamic traditional commemoration day.
Product selection suggestions :
Marketing strategy :
Description : Hispanic Heritage Month is a month-long celebration of Latino culture.
Product selection suggestions :
Latin American style clothing and accessories
Kitchen supplies (Latin American cuisine related)
party decorations
Marketing strategy :
Create a marketing page with the theme of “Latin American Culture”.
TikTok/Instagram collaborates with KOLs to emphasize cultural atmosphere.
Description : One of Mexico's biggest festivals, celebrated on a large scale across the country.
Product selection suggestions :
National flag color (green, white and red) party supplies
Music, dance, and catering related products
Marketing strategy :
Introduction : One of the most important traditional festivals in East Asia.
Product selection suggestions :
Mooncake gift boxes, tea gifts
Household tableware, gift packaging
Marketing strategy :
Export focus: gift box sets and corporate group purchases.
We promote the theme of "Mid-Autumn Festival Reunion Gift", which is suitable for B2B gift giving.
Introduction : This is an interesting online festival popular among young people in Europe and the United States.
Product selection suggestions :
Pirate-themed toys and clothing
party supplies
Marketing strategy :
Introduction : The world's largest beer festival, radiating to the European and American markets.
Product selection suggestions :
Beer mugs, party supplies
German traditional clothing (lederhosen)
Marketing strategy :
Amazon's European site is suitable for festival-themed areas.
“Beer Festival Sale” discount promotion.
Introduction : One of the largest purchasing festivals of the year on Alibaba International Station.
Product selection suggestions :
Marketing strategy :
B2B sellers need to optimize their stores in advance and offer MOQ discounts.
Cooperate with platform activities to attract large buyers.
Introduction : A peace theme day advocated by the United Nations.
Product selection suggestions :
Educational supplies and stationery
Souvenirs and charity derivatives
Marketing strategy :
Introduction : It marks the arrival of autumn and the shopping season.
Product selection suggestions :
Autumn clothing, health products
Home storage, seasonal decoration
Marketing strategy :
Create new products with the theme of "Fall Collection".
Can be combined with Pinterest/Instagram fall style promotion.
Introduction : One of the most important Jewish holidays.
Product selection suggestions :
Honey, apples, kosher food
Festive Gift Box
Marketing strategy :
Focus on the Israeli/Jewish community market.
Do “New Year Blessings” gift box marketing.
Description : A traditional Bhutanese festival to welcome the end of the rainy season.
Product selection suggestions :
Marketing strategy :
It is relatively niche and suitable for export companies connecting with small markets in South Asia.
Introduction : Saudi Arabia’s most important national day, with peak consumption.
Product selection suggestions :
National flag colors (green and white) related products
Electronic products, luxury gifts
Marketing strategy :
Middle Eastern e-commerce platforms (Noon, Amazon.sa) have major promotions.
Description : A festival celebrating national culture.
Product selection suggestions :
National costumes and handicrafts
Outdoor barbecue supplies (Braai Culture)
Marketing strategy :
Exports to the African market can focus on the theme of "national pride".
Introduction : A global tourism industry festival established by the United Nations.
Product selection suggestions :
Travel bags, outdoor sports equipment
Small travel appliances (portable coffee maker, power bank)
Marketing strategy :
Sellers related to the tourism market can engage in "Holiday Travel Gear" series marketing.
North American/European markets : seize Labor Day, Oktoberfest, Autumnal Equinox, and Travel Day.
Southeast Asian market : Mid-Autumn Festival, Prophet’s Birthday, Indonesian Customer Day.
Latin American market : Mexican Independence Day, Brazilian Independence Day, and Latin American Heritage Month.
Middle East market : Muslim religious festivals + Saudi Arabia National Day.
Platform sellers : focus on Alibaba International Station’s “September Procurement Festival”.
September is a golden marketing period for both festivals and seasonal changes. Export companies should develop strategies based on different markets , capitalizing on consumption peaks across different cultures to boost sales and brand exposure.