I have been doing foreign trade for 12 years, and I am most afraid of newcomers asking me: "Why did no one reply to my 100 emails?" Seeing them stay up late to write development letters is like seeing myself squatting at the Canton Fair for three days and only getting 5 business cards. Until the year before last, I was educated by a German customer using customs data - it turns out that those who really know how to play have long stopped struggling in the red ocean! Today, I will teach you how to use AB customer customs data ( direct access to the official website ) to solve all kinds of development letters that have been read but not replied, and platforms that burn money but have no effect!
1. Three pitfalls that foreign trade people must step into
Development letters become spam : 500 "Dear Sir" template letters were sent to a group, the response rate was less than 1%, and they were always blocked
Platforms burn money to support middlemen : Alibaba charges 30,000 yuan for basic membership, and 80% of inquiries come from small agents in India and Pakistan
Squatting at the exhibition as a bootlicker : Spending 80,000 to grab a corner booth, half of the business cards I received were from my peers, and the other half asked "Can I have my own brand?"
Real case :
Last year, Xiao Lin, a new employee I trained, hadn’t placed any orders for three consecutive months. I asked him to use AB Customer to check the purchase records of “old customers” and found that they had imported 12 cabinets from Vietnam in the past two years. It turned out that they had already moved their supply chain, and we were still foolishly chasing them to send quotations!
2. AB Customer Customs Data Operation Manual
Scenario 1: Uncover your competitor’s hidden customers
Pain point : Customers always tell you that you are 10% more expensive than XX company, but you don’t know who your competitor is.
God operation :
①Log in to the AB customer customs data page and enter the English name of the opponent company
② Check the transaction records of the opponent in the past three years in seconds, and even the purchase price, container volume, and delivery port can be seen clearly
③ Use the "supply chain penetration" function to find the competitor's end buyers
Results : A lighting factory in Shenzhen used this trick to poach three major European customers from its competitors in one month, and its order amount soared by 2 million US dollars!
Scenario 2: Saving zombie customers
Pain point : The customer who I followed up with for half a year suddenly disappeared
God operation :
① Enter the customer's company name + the keyword "tire" in AB customer
② We found that the customer recently imported 2 cabinets from India, and the unit price was 15% lower than ours.
③ Make a comparison chart overnight, with the title "Your Indian supplier may be cutting corners"
Result : The next day, I received a reply from the client: “We will have a Zoom meeting tomorrow!”
Scenario 3: Avoiding the price war
Pain point : Always competing on price in the African market, making profits thinner and thinner
God operation :
① Use the "market analysis" function of AB customer to select countries with "customer unit price > $50, annual growth rate > 20%"
② It was found that the import volume of maternal and infant products in Chile increased by 300%, and 70% of the buyers had never cooperated with China.
③ Targeted development, the profit of the first order directly tripled
3. Customer Cases: Speak with Data
Case 1: The counterattack of Wenzhou auto parts factory
Dilemma : I spent $200,000 on Alibaba International Station, but only received small orders below $5,000
Breakthrough : Using AB customers to target German auto parts retailers, we found that the retailer’s annual purchase volume reached 300 containers, but it never purchased from China.
Magic operation : Attach the "German TÜV Certification Comparison Report" when sending samples, highlighting the advantages of their own products in red
Results : First order 2 million
Case 2: Yiwu small commodity breakthrough
Dilemma : The price was cut by Middle Eastern customers to the point of losing money
Breakthrough : AB customers show that the customer purchases from 5 Chinese suppliers at the same time and bargains 3 times per month on average
Magic operation : The title of the development letter is "The XX factory you cooperated with was fined 370,000 euros by the EU last month", and the customs penalty record is attached
Result : The customer proactively proposed a 5% price increase just to keep the exclusive supply status
Case 3: Shandong Machinery Factory’s Counterattack
Dilemma : Old customers are snatched away by Indian manufacturers
Breakthrough : AB customer shows that the delivery delay rate of Indian factory is 60%, and there are 7 quality detentions in customs records
Magic operation : Send a "Supply Chain Risk Warning" to customers, attaching the bad customs records of competitors
Result : The customer urgently recalled the order and placed an additional 20% stocking order
4. Take action now! 3 steps to start mining data
Tonight we will do :
Open the customs data of AB customers , search for 20 customers using "product keyword + wholesaler + country", and send emails specifically on Friday nights (European and American buyers will see you first when they go to work on Monday!)
Prepare your ammunition :
Use MailTester.com to verify your email (avoid spam)
Sniper speech template (ask me for it!)
Playing dirty :
Next time a customer says "consider it", send a screenshot of the customs that says "your competitor just ordered 3 containers last month"
Finally, let me tell you the truth : foreign trade is no longer a game that can be won by hard work. A girl born in 1996 in my team developed 7 million-level customers using AB customers in half a year. What are you waiting for?
Free customs data tips : Register for AB customer to get free query rights
Customer background check template : Find out the customer's details in 5 minutes
Bargaining tactics : Make customers beg you to raise prices
Click the button below to start your customer development journey immediately! Start using AB customs data now