Targeting 2025: How can domestic brands successfully expand overseas with the help of AI?

In the global business environment of the new era, digital transformation has become a must for every brand. AI (artificial intelligence) is widely used in marketing, which can help brands enter the international market more efficiently and acquire new customers and sales. By using AI technology, brands can obtain more accurate market insights during the overseas expansion process, thereby formulating strategies that better meet market needs.

Why do Chinese companies want to expand their brands overseas?

1. Market expansion needs

● Intense competition in the domestic market : With the development of the domestic economy, many industries have overcapacity, the market is gradually saturated, competition is becoming more and more fierce, the development space of enterprises is limited, and the profit space is constantly compressed. However, there are a lot of unmet demands in overseas markets, especially emerging markets, which have broad development space and provide new growth opportunities for enterprises.

● Diversify business risks : Expanding business to multiple markets around the world can reduce the risks caused by fluctuations in a single market or policy changes. When the domestic market is affected by unfavorable factors such as economic downturn and policy adjustments, overseas market business can play a certain buffering role and maintain the stable development of the enterprise.

2. Enhance brand competitiveness

● Establish an international brand image : Branding overseas helps companies get rid of the inherent impression of "Made in China" low value-added, cheap products, and establish a high-quality, innovative and trustworthy brand image on a global scale, enhance the brand's international visibility and reputation, and strengthen the brand's influence and competitiveness.

● Acquire advanced technology and management experience : In the international market, enterprises have the opportunity to cooperate or compete with leading global companies and institutions. By learning and drawing on advanced technologies, management concepts and business models, they can continuously improve their own innovation capabilities, operational efficiency and management level, thereby promoting the transformation, upgrading and sustainable development of the enterprise.

3. Policy support and cost advantages

● National policy support : The Chinese government has introduced a series of policies to support enterprises to go overseas, including financial support policies, such as policy banks providing low-interest loans and export credits; tax incentives, such as income tax reductions and exemptions, export tax rebates, etc.; legal protection policies, such as the implementation of the Foreign Investment Law; talent introduction policies to attract high-level overseas talents; market access policies, actively promoting the "Belt and Road" initiative, etc., to help enterprises break down the access barriers to overseas markets and provide strong guarantees for corporate brands to go overseas.

● Reduce costs : Some overseas regions have cost advantages in terms of land, labor, raw materials, etc. Enterprises can reduce production costs by investing in local factories, establishing production bases or purchasing raw materials. In addition, some countries and regions provide tax exemptions, tariff preferences and other policy support to foreign-funded enterprises, which also helps enterprises reduce tax burdens and operating costs and improve profitability.

4. Industrial upgrading and global layout

● Adapt to the trend of globalization : In the context of globalization, the development of enterprises is no longer limited to the domestic market, but needs to allocate resources and expand business on a global scale, achieve industrial upgrading and optimization, participate in global industrial division of labor and competition, and enhance their position in the global industrial chain.

● Build a global industrial chain : Brand expansion overseas can enable companies to better integrate into the global industrial chain, establish close cooperative relationships with global suppliers, partners and customers, achieve resource sharing and complementary advantages, improve the collaborative efficiency and competitiveness of the industrial chain, and create a more resilient and competitive global supply chain system.

Four major confusions facing Chinese companies going overseas

1. How to choose products?

Choosing products that are suitable for international markets is crucial. You must consider the needs, cultural differences, and competitive landscape of the target market to ensure that your products will win the favor of consumers.

2. How to brand?

The establishment of brand image should be combined with the culture of the target market to create a brand story that is more in line with local consumer psychology, making the brand attractive and influential.

3. How to create channels?

Choosing the right sales channel can greatly increase the market penetration of products. Whether it is an online e-commerce platform or an offline retail network, it is necessary to combine the characteristics of the local market for layout.

4. How to place advertisements?

Traditional one-size-fits-all marketing is no longer applicable. Advertising should be combined with big data analysis, selecting appropriate communication channels and audiences, and then accurately delivering advertising to achieve the maximum effect.

Foreign trade geeks’ solutions to the above four confusions

Foreign Trade Geek takes AI intelligent marketing as its core, providing a one-stop, systematic solution for brands to go global.

1. Product selection:

Market research and analysis: Foreign Trade Geek uses its powerful customs data function to help companies conduct trade inquiries and analysis in the international market. Through detailed orders, suppliers, buyers, trade trends and other data, companies can understand the needs and competition of the target market, and thus choose products with greater market potential.

Product information and recommendations: Foreign Trade Geek’s AIGC and AGI technologies can intelligently generate and optimize product information, and through the advice of product consultants, help companies better adjust their products to adapt to the international market.

2. Brand building:

Smart website building and optimization: Foreign Trade Geek’s smart website building function provides multi-language support and SEO optimization, helping companies build a website and brand image with local cultural characteristics and enhance brand appeal.

Content creation and distribution: The marketing content management module helps companies generate brand stories and marketing themes that are in line with the target market culture through AI-supported intelligent creation, so as to showcase the brand more influentially.

3. Channel selection:

Channel mining and optimization: Foreign Trade Geek's global search and channel mining functions support enterprises to conduct accurate search and mining of target users through various platforms such as Google, Facebook, LinkedIn, etc., and help formulate appropriate channel strategies.

Social media operations: Through the social media operations module, companies can effectively manage and optimize multiple social media accounts, explore the most suitable online channel layout, combine offline strategies, and enhance market penetration.

4. Advertising:

Big data and precision marketing: Foreign Trade Geek conducts in-depth analysis of market and customer data through the marketing content management system to help companies develop precise advertising strategies and select the most appropriate communication channels and target audiences.

Real-time optimization and feedback: With intelligent website building and social media operation functions, companies can track and optimize advertising results in real time, adjust strategies to ensure maximum advertising results, and thus enhance the brand's global influence.

Customer case effect display

Customers who use Foreign Trade Geeks have seen significant improvements in their data performance after going overseas. For example, after conducting market analysis through Foreign Trade Geeks, Brand A successfully selected suitable products, increased its brand awareness by 35%, and increased its sales by 50%.

In summary, under the wave of globalization, Chinese companies can only avoid being eliminated by the market if they actively seek innovation and change. I hope more brands can use the power of foreign trade geeks to achieve successful overseas expansion and create a better future!