The 8-day National Day + Mid-Autumn Festival holiday is coming soon! A must-do list for foreign trade professionals before the holidays + a practical guide to urging orders + templates for high-EQ sales pitches

In 2025, the National Day and Mid-Autumn Festival will be combined, resulting in an 8-day holiday from October 1 to October 8. For foreign trade professionals, this means:

• The pace of customer order placement, production scheduling, delivery, and payment collection will be affected;

• If you don’t catch up before the holiday, you may miss the entire October delivery cycle;

• Smart salesmen use the "holiday nodes" to push customers to place orders!

Based on my practical experience, I've compiled a three-part guide to essential tips for foreign trade professionals before the National Day holiday . Recommended reading: A Complete Guide to the National Day Holiday Notice for Foreign Trade Professionals: An Essential Guide for Maintaining Customer Relationships and Ensuring Smooth Business!

1. Time nodes and work list that must be grasped before National Day

⏰Timeline: September 16th – September 30th (the golden two weeks before the holiday)

✅ Job List:

1. Customer order progress review

   • Keep count of all letters of intent/negotiation orders/unconfirmed POs on hand.

   • Use a table to mark: customers, products, current progress, key issues, and expected order time.

   • Priority: old customers > potential customers > potential customers .

2. Production & Shipping Coordination

   • Confirm with the factory/supply chain whether the production schedule will be affected by the holiday.

   • Lock in space and logistics channels in advance to avoid "traffic jams after the holiday".

   • If the customer has an urgent order, we recommend express delivery/air transportation in advance.

3. Finance and payment confirmation

   • Shipped but not paid → Collection before the holiday;

   • Customers who pay after the holiday → Please confirm the payment details before the holiday to avoid an 8-day delay.

4. Pre-holiday customer communication

   • Send a National Day holiday notice (in Chinese and English) to the customer group, and remind them that it will be smoother to place orders before the holiday.

   • Follow up key customers individually: one-on-one communication and clear time window.

5. Automation tool preparation

   • Email auto-reply settings → Inform vacation time + emergency contact information.

   • Set holiday reminders in WhatsApp and LinkedIn statuses in advance.

💡Real -world reminder: The pre-holiday period is actually a "psychological window" for customers to place orders. If you can use the holiday period to create a sense of urgency, it will be easier to finalize orders.

2. Tips and Strategies for Order Reminders Before National Day (with Examples)

Reinforcing orders does not mean "forcing them hard", but rather finding the customer's pain points + sense of urgency , speaking naturally, and making the customer feel that "it is more cost-effective to place an order now."

🔑 Three major order reminder strategies:

1. Time pressure method

   • Taking advantage of the "National Day + Mid-Autumn Festival Holidays" → Tell customers that the holidays will cause production/shipping/logistics delays.

   • Core logic: Not placing orders in advance = queuing after the holiday + increased costs .

2. Resource Scarcity Law

   • Advance notice: The stock of popular products is limited, and shipment is guaranteed before the festival.

   • Core logic: If you place an order late, the stock may be sold out .

3. Pre-holiday discounts/protection laws

   • Combined with the event: Orders placed before the holiday can lock in the old price/priority production.

   • Core logic: Early confirmation gives customers greater security .

📌 Real Case (Review of Actual Combat)

Case: Successfully urged European customers to place orders

• Customer situation: Old French customer, always slow to place orders; PO still not confirmed as of September 20th.

• My operation:

  1. First, I sent a pre-holiday holiday notification email;

  2. Reminder for follow-up: The port will be very congested after the National Day holiday, and the delivery time will be extended by at least 2 weeks;

  3. We offer a "price lock guarantee before the holiday": as long as you confirm the order before September 25, you can enjoy the old price + priority production before the holiday.

• Result: The customer confirmed the order and paid on September 24.

Lessons learned:

Customers don't lack demand, but rather a "lack of urgency." You need to leverage the "holiday window" + "production scheduling/inventory pressure" + "small discounts" to drive sales.

3. High-EQ sales urging techniques in Chinese and English + template examples

Many foreign trade people tend to be too harsh when urging for orders: "Please confirm the order asap." → As a result, the customer simply reads the message without replying.

The correct approach is to express with high emotional intelligence → care + reminder + create a sense of urgency + give customers the right to choose .

🔹High EQ sales urging techniques (English and Chinese)

1. Time-sensitive reminder

• Chinese:
  "Because we will have the National Day and Mid-Autumn Festival holidays from October 1st to 8th, if you want your goods to be shipped smoothly before mid-October, it is recommended that you confirm your order this week so that we can schedule production and shipment before the holidays."

• English:
  "As we will have an 8-day National Day & Mid-Autumn holiday (Oct 1–8), if you would like your order to be shipped smoothly before mid-October, it's better to confirm this week so we can arrange production and shipment before the holiday."

2. Inventory/production scheduling guarantee type

• Chinese:
  "We are currently short on inventory for this product. Orders placed before the holidays will be prioritized for production. If you wait until after the holidays, you may have to wait another 2-3 weeks."

• English:
  “This item is running in tight stock. If you place the order before the holiday, we can arrange priority production. After the holiday, the lead time may be extended by 2–3 weeks.”

3. Pre-holiday discount/locked price

• Chinese:
  "To thank you for your support, if you can confirm your order before September 25, we can keep the current price for you and arrange production before the holiday."

• English:
  "To appreciate your support, if you could confirm the order before Sept. 25, we'll keep the current price for you and arrange production before the holiday."

🔹Email/WhatsApp reminder template

📧Email Templates

Subject: Gentle Reminder: Order Confirmation before National Holiday

Dear [Name],

We will have the National Day & Mid-Autumn Festival holiday from Oct 1 to Oct 8 .
To ensure smooth production and shipment, may I kindly confirm if you could finalize the order this week?

If the order is placed before Sept. 25, we can:

• Secure current pricing

• Arrange priority production before the holiday

• Avoid post-holiday shipping congestion

Looking forward to your confirmation.
Best regards,
[Your Name]

Chinese:

Subject: Warm reminder: Please confirm your order before National Day Dear [Name],
We will be closed from October 1st to October 8th to celebrate National Day and Mid-Autumn Festival.
In order to ensure smooth production and delivery, could you please confirm the order within this week?
If you place your order before September 25th, we can:
• Current price guaranteed
• Prioritize production before holidays
• Avoid the peak shipping period after holidays. Looking forward to your confirmation.
Sincerely,
[Your Name]

💬 WhatsApp short reminder phrases

• “Hi [Name], just a quick reminder: we'll be on holiday from Oct 1-8. To ensure timely shipment, it would be great if we could finalize your order this week. 👍”

• "Hello, [Customer Name], the last production window is before the holiday. If it's convenient for you, we will confirm the order as soon as possible to avoid post-holiday congestion affecting delivery."

🔚Summary

👉 The two weeks before the holiday are the best window for foreign trade people to "rush for orders".

• Sort out the list in advance and seize the production/shipping nodes before the holidays ;

• Use holidays to create a sense of urgency and give customers options ;

• The salesperson has high emotional intelligence and does not rush the customer, but helps the customer solve the problem .

If you do these three things, you will probably be able to finalize a few more orders before National Day and spend the holiday more at ease.