The Ultimate Guide to Mid-Autumn Festival Greetings for Foreign Trade in 2025: Accurate Customer Segmentation + High-Response Email Templates (with Chinese and English Attached)

Master the art of Mid-Autumn Festival greetings and let international customers feel exclusive care and professional attitude.

As an important traditional festival in China, the Mid-Autumn Festival is not only an excellent opportunity for foreign trade salesmen to convey blessings to customers, but also an important opportunity to maintain customer relationships and promote business cooperation.

Mid-Autumn Festival greetings for overseas customers need to be treated differently based on the customer’s country, cultural background and depth of cooperation to ensure that the blessings are appropriate, professional and effective.

This article will provide you with a detailed analysis of customer classification strategies for Mid-Autumn Festival greetings, cultural customs of different countries, and provide practical Chinese and English greeting email templates.

1. Which customers need to send Mid-Autumn Festival greetings?

Not all customers need to be sent Mid-Autumn Festival greetings. According to the experience of experienced foreign trade professionals, before sending greetings, it is necessary to accurately classify the customers based on their geographical characteristics , depth of cooperation , and cultural background .

1. Classification by region and cultural customs:

• Countries and regions that celebrate the Mid-Autumn Festival : Customers in these regions are familiar with the Mid-Autumn Festival, so sending greeting emails is very appropriate . This mainly includes:

  • East Asia and Southeast Asia : South Korea, Vietnam, Singapore, Malaysia, Japan, Thailand, the Philippines, etc. .

  • Overseas Chinese communities : Chinese communities in the United States, Canada, Australia and other countries. This also applies to Chinese clients.

• Countries that don't celebrate Mid-Autumn Festival but have important holidays : While customers in these regions may not celebrate Mid-Autumn Festival, holiday greetings are always welcome . Take this opportunity to express your care while being mindful to avoid cultural conflicts. For example, consider regions with important holidays in the near future (such as Ramadan in some regions).

• Other Western countries : Mid-Autumn Festival is usually not celebrated, but a decent holiday greeting that does not force sales can serve as an effective emotional communication and brand exposure .

2. Classification by customer value and depth of cooperation:

• High-value customers (Class A customers) : These are core customers with high annual purchase volumes, timely payments, and a stable repeat order flow. Sending personalized greeting emails is essential , and you might even consider giving them special gifts (such as mooncakes or tea) to deepen the relationship.

• Potential Customers (Type B Customers) : Customers who have inquired or sent sample orders but haven't yet converted into stable orders. Sending them a greeting email is recommended to maintain contact and pave the way for future collaboration.

• Newly developed or inquiring customers (Category C customers) : Customers who have just established contact or have simple inquiries. You can optionally send a concise and friendly greeting to leave a lasting impression, avoiding being too lengthy or salesy.

• Dormant customers : Customers you haven't worked with for over a year. Use this opportunity to send a "wake-up call" email, using friendly language and mentioning past relationships to try to reestablish contact.

• Important agents or partners : such as distribution agents, OEM partners, etc. Be sure to send formal and warm greetings, emphasizing the win-win cooperation.

2. How to tailor Mid-Autumn Festival greetings for different customers?

Differentiated communication is the key to effective blessings. Below is a communication strategy table based on customer classification to help you make quick decisions:

3. Mid-Autumn Festival Greetings Email Template (Chinese and English)

The following are several email templates for different customer types. Please modify them according to your actual situation.

Template 1: General Version (Suitable for most European and American customers and new customers)

Theme: Warm Greetings for the Mid-Autumn Festival from [Your Company Name]

Dear [Mr./Ms. Last Name],

On behalf of everyone at [Your Company Name], I would like to extend our warmest wishes to you and your team on the occasion of the Mid-Autumn Festival.

This traditional Chinese festival symbolizes reunion, harmony, and gratitude. We are truly grateful for the opportunity to work with you and value the trust you have placed in us.

We wish you joy, prosperity, and continued success.

Warm regards,

[Your Name]
[Your Title]
[Your Company Name]
[Your Contact Information]

Template 2: Targeting high-value customers (Type A customers)

Theme: A Heartfelt Mid-Autumn Festival Greeting to Our Valued Partner - [Client's Company Name]

Dear [Mr./Ms. Last Name],

As the moon shines at its brightest this full moon night, we would like to take this moment to express our sincere gratitude to you for your steadfast partnership and support.

The Mid-Autumn Festival is a time for family and reflection, and we consider you a part of our extended business family. It's a privilege to collaborate with a company that sets such high standards. We look forward to achieving greater success together in the coming year.

May this special season bring happiness to you and your loved ones, and may your business continue to flourish.

Happy Mid-Autumn Festival!

Best regards,

[Your Name]
[Your Title]
[Your Company Name]
[Your Contact Information]

Template 3: Targeting Potential Customers (Type B Customers)

Theme: Wishing You a Joyous Mid-Autumn Festival - Greetings from [Your Company Name]

Dear [Mr./Ms. Last Name],

Hope this email finds you well.

With the Mid-Autumn Festival just around the corner, I'm writing to send you my best wishes for this season of reunion and joy.

I also wanted to take this opportunity to thank you for your previous inquiries/our recent communication regarding [Product/Project]. We remain very enthusiastic about the potential collaboration and are ready to assist you further whenever you're ready.

Wishing you a bright and happy Mid-Autumn Day!

Sincerely,

[Your Name]
[Your Title]
[Your Company Name]
[Your Contact Information]

Template 4: For Chinese customers (Chinese and English)

Theme: I sincerely wish you and your family a happy Mid-Autumn Festival, and a happy reunion under the full moon!

Dear [Mr./Ms. Last Name],

The Mid-Autumn Festival is approaching. All employees of [your company name] sincerely wish you and your family a happy holiday, good health, and successful career!

Thank you for your continued trust and support. Our cooperation and friendship are as bright and precious as the Mid-Autumn moon. We look forward to continuing to work with you in the future to create brilliant achievements together!

Best wishes to you and your family for a joyful Mid-Autumn Festival! May the round moon bring you a happy family and a successful future.

Sincerely,

[Your Name]
[Your Position]
[Your Company Name]
[Your contact information]

4. Things to note and best practices for sending holiday greetings

1. Send in advance : It is best to send 1-2 weeks before the festival. Avoid sending on the last day before the festival or during holidays to avoid being overwhelmed or disturbing the other party's rest. Considering that the Mid-Autumn Festival in 2025 is on October 6, it is recommended to start sending in the week of September 22. Don't forget to send.

2. Be accurate in addressing customers: Always use their correct name and title. When in doubt, err on the side of using their full name.

3. Be concise and sincere : Emails should be clear and concise , with sincere wishes and avoid lengthy sales pitches . The focus should be on building relationships, not directly securing orders.

4. Be aware of cultural sensitivity : For non-Chinese customers, simply introduce the meaning of the Mid-Autumn Festival (a harvest festival that symbolizes reunion and gratitude) and avoid overly complex cultural interpretations.

5. Check the email format : Make sure the email displays properly on a mobile device and has no typos.

6. Design your email signature wisely : Include your name, title, company, direct contact information, and company website in your signature to make it easier for customers to respond and find more information.

7. Holiday arrangement notification : If the company will be closed for the Mid-Autumn Festival, you can attach a concise holiday notice at the end of the greeting email or below the signature line to show professionalism. Recommended reading: A complete guide to the National Day holiday notice for foreign trade professionals: an essential guide to maintaining customer relationships and ensuring smooth business operations

   Example:

   Friendly Notice: Our office will be closed for the Mid-Autumn Festival from [Start Date] to [End Date]. We will resume operations on [Return Date]. For urgent matters during the holiday, please contact [Contact Person] at [Urgent Contact Method]. Thank you for your understanding!

8. Follow-up : If important customers have not responded after the holiday, you can follow up briefly, such as asking whether they have received the blessing email, and take this opportunity to start a new business conversation.

V. Summary

Sending Mid-Autumn Festival greetings to foreign trade customers is a customer relationship management action that is both artistic and strategic . The key lies in:

• Accurate classification : Don’t adopt a “one-size-fits-all” approach. Group customers based on their region, culture, and values, and adopt different strategies.

• Be sincere and attentive : Avoid the cold feeling of mass messaging, personalize as much as possible, and make customers feel valued.

• Be professional and appropriate : Keep the content concise, focus on blessings, avoid hard sales pitches, and handle holiday arrangement notifications appropriately.

A well-timed Mid-Autumn Festival blessing can not only convey warmth and care, but also strengthen your professional image , leave a lasting and good impression in the minds of customers, and lay a more solid foundation for future cooperation.

I hope this guide will help you effectively build deeper connections with your global customers during the 2025 Mid-Autumn Festival! Wishing you and your customers a happy Mid-Autumn Festival and successful business!