Did you know? Over 67% of global B2B buyers now research suppliers online before making a purchase — and more than 42% prefer direct contact with brands over third-party platforms. That’s why smart exporters are shifting from Alibaba or Amazon Business to building their own independent websites.
Not all websites are created equal — especially in international trade. Your site should match your business model:
Type | Best For | Key Features |
---|---|---|
Product Showcase | Industrial suppliers, OEMs | High-res images, specs, videos, inquiry forms |
E-commerce | Distributors, DTC exporters | Checkout, cart, multi-currency support |
Brand Story | Premium manufacturers | Mission, values, case studies, team bios |
Service-Based | Logistics, consulting, SaaS | Case studies, client testimonials, certifications |
Whether you're a solo exporter or running a mid-sized factory, here are the most effective tools used by top-performing brands:
It’s not just about looking good — it’s about converting visitors into leads. According to HubSpot, sites that offer:
…are 3x more likely to convert than those that don’t.
Pro Tip: Don’t wait until you’re “ready.” Start small — build one product page, add a contact form, run a Google Ads campaign. Then scale based on real data.
If you’re serious about owning your brand, your website is the foundation. It's not an expense — it’s your 24/7 sales rep, marketing engine, and customer service hub rolled into one.