What sections are essential for a foreign trade website? (Attached with structure diagram and content template)

1. Why is the structure of a foreign trade website more important than “design”?

When building a website, many newcomers in foreign trade like to pursue cool visual effects but ignore structural logic.

The result – customers get lost after just a few clicks and can’t find contact information when they want to place an order.

Remember one thing: the website is not for yourself to see, but for customers to trust and place orders.

A successful foreign trade website is like an excellent salesperson:

Attract customers at first sight → Display products clearly → Provide trust endorsement → Provide convenient contact information

Below we will explain it in modules, each part has content templates + practical suggestions .

2. Structure diagram of the 8 core sections of the foreign trade website

✅Recommended structural ratio:

Home 15% + Product Page 30% + Case Page 10% + About Us 10% + Contact Us 10% + Other Modules 25%

3. Detailed explanation of core modules + template reference

1️⃣ Homepage — The first screen that keeps visitors coming back

✅ Home page goal:

• Tell your customers who you are, what you do, and what value you can provide within 5 seconds.

• Make customers willing to continue scrolling down.

🧩 Recommended structure:

1. Top navigation bar (LOGO + menu + contact information)

2. Banner image: A concise selling point + a CTA button (e.g. “Get a Quote”)

3. Product Selection Area: Display 3~6 flagship products

4. Company Advantages: 3-4 icons + a brief description (e.g., 10 years of experience, CE certification, exports to 60 countries)

5. Customer Reviews/Case Studies

6. Footer (Contact + Social Media)

🧠Practical template:

Headline:

Your Trusted Manufacturer of [Product Type] in China

subtitle:

10+ Years OEM Experience | Exported to 60+ Countries | Fast Delivery

CTA button:

Get a Free Quote Now

2️⃣ Products

✅ Core objectives:

• Clearly display product parameters, uses, and selling points.

• Support quick inquiry or direct contact.

🧩 Suggested structure:

• Product category pages (e.g. LED Lights / Solar Panels / Accessories)

• Product details page:

  1. Product images (3-5 high-resolution images)

  2. Specifications

  3. Product selling points (3-5 bullet points)

  4. Application scenario diagram

  5. Inquiry button ("Contact Supplier")

📋 Template example:

⚙️ Notes:

• Use consistent image sizes and keyword-containing names (for SEO benefits)

• Each page must have a unique URL + meta description

• Don’t use “click here”, use “Get Price Now”

3️⃣ Case Studies

✅ Goal:

Let customers “see that others have bought it” to enhance trust.

🧩 Recommended structure:

• Title: Client Country + Project Type

• Introduction: Customer Needs → Solutions → End Results

• Project pictures + customer feedback

• Add a CTA at the end (“Want a Similar Project?”)

📋 Template:

Project: 200 Solar Street Lights for Nigeria Government
Solution: Customized solar system design with installation support.
Result: Delivered within 25 days, 30% higher efficiency than previous models.
Client feedback: “Reliable supplier, excellent communication!”

4️⃣ About Us

✅ Core objectives:

Tell stories and build trust.

🧩 Recommended structure:

1. Company Profile (Establishment Date + Main Products + Mission)

2. Factory/Team Photos

3. Certificate certification (CE, ISO, BSCI)

4. Partner/Customer Logo Wall

📋 Template reference:

Founded in 2010, ABC Solar is a professional manufacturer of solar lighting systems with 3000㎡ factory and ISO9001 certification. Our products are exported to 60+ countries including Germany, UAE, and Brazil.

5️⃣ Contact Us

✅ Core objectives:

Let customers contact you without hesitation .

🧩 Recommended structure:

• Contact form (Name / Email / Message)

• Company email (use corporate email)

• Phone / WhatsApp / WeChat / Address

• Google Map location embed

⚙️ Note:

• Don’t just use email! Use forms and instant messaging tools together

• Responsive layout (can be easily filled out on mobile phones)

📋 Template:

📧 Email: info@abcsolar.com
📞 WhatsApp: +86 138xxxxxxx
📍 Address: Zhongshan, Guangdong, China

6️⃣ FAQ

✅ Core objectives:

Resolve customer concerns upfront and reduce duplicate communications.

🧩 Template example:

Q: Can I get samples before bulk order?
A: Yes, we provide free samples, but freight cost will be covered by the buyer.

Q: What’s your lead time?
A: Normally 15–25 days after deposit received.

💡 Tip: FAQs are a hidden gem for SEO. They are more likely to be indexed by Google when customers search for question keywords.

7️⃣ Blog / News

✅ Core objectives:

Continuous updates enhance SEO weight and demonstrate professionalism.

🧩 Content suggestions:

• Product knowledge (How to choose the right solar light)

• Industry Trends (Global Market Demand in 2025)

• Company News (Attended Canton Fair 2025)

Add a "Contact us for latest catalog" link at the end of each blog post to increase inquiry conversion.

8️⃣ Inquiry / Get a Quote

✅ Core objectives:

Convert potential customers into potential orders.

🧩 Recommended structure:

• Brief description (Tell us your needs, we'll reply within 12 hours)

• Form (Name/Email/Product/Quantity/Message)

• Upload function (customers can upload drawings)

• CTA button (Send Inquiry)

4. Unified standard template for the footer of the website

✅ The bottom is the best place for SEO keyword placement and trust marks (such as "Verified Supplier").

5. Summary of practical suggestions for website construction

6. Conclusion: A clearly structured website = a website with doubled conversion rates

A good foreign trade website is not just about being beautiful, but it should be able to:

• clearly communicate values;

• Quickly guide customer inquiries;

• Steadily improve exposure and conversion.

If this is your first time building a foreign trade website, we strongly recommend starting with ABke Intelligent Website Builder, which uses AI to automatically generate complete structure and content templates, allowing you to quickly build a professional website even with zero experience.

👉 Try it now: https://www.cnabke.com/aiWebsite.html

Related reading:

Cross-border sellers, how to build your first foreign trade website? "Nanny-level practical tutorial"

How to choose the right domain name and server for your foreign trade website? Make it easier for customers to find you!