Case practice: How to quickly find company information and tap into potential customers based only on the company name?

To develop a customer through foreign trade, the first thing to do is to find the customer's company name, then the company website, and then search for the company's employees. If you only know the company name, how can you dig out relevant information about the company in multiple dimensions and develop potential customers? This article will teach you!

The main ideas for mining customer information by company name:

To quickly find company information and tap into potential customers in multiple dimensions based on company names alone, you can do this:

• First, use a search engine to enter the company name and check related news reports, company websites, social media pages, etc. to understand basic information such as its business scope, products or services, and company size.

• Then, on social media platforms such as LinkedIn, look up employees at the company by name, especially those in relevant positions such as purchasing and sales, and try to connect with them.

• You can also use some corporate information query platforms, such as Tianyancha, Qichacha, etc., to obtain the company's detailed industrial and commercial registration information, shareholder composition, changes in business scope, etc., and analyze its development trends.

• Check the company's information on the B2B platform to understand its procurement needs and sales situation.

• Analyze the content of the company's website, including product introductions, customer cases, contact information, etc., to explore potential cooperation points and needs.

• Pay attention to the company's activities and speeches in industry forums or professional websites to understand the problems and concerns it faces so as to provide targeted solutions.

• If the company is listed, check its financial reports and announcements to understand its financial status and strategic direction.

These multi-dimensional approaches enable us to gain a more comprehensive understanding of the company and identify potential collaboration opportunities and customer needs.

Case 1: A clothing foreign trade company develops new European customers

Background information : A foreign trade clothing factory that mainly sells fashionable women's clothing wants to expand into the European market. It has obtained the names of several local European clothing sales companies and tried to explore cooperation opportunities.

Practical steps:

1. Use search engines and official website analysis:

Enter the target company name on Google, such as "ABC Fashion Europe", and find the company's official website. After carefully checking the product display section of the official website, I found that it mainly sells simple women's clothing and has multiple brand series, which gives me a clear understanding of its product positioning. At the same time, from the "about us" page of the official website, I learned that the company has a history of nearly 20 years of clothing sales and has offline stores in many European countries, which means that its sales channels are very wide and it is a high-quality potential customer.

Then I typed "ABC Fashion Europe + distributor" into the search engine and found some reports showing that the company was looking for new clothing suppliers to expand its product line, further confirming the possibility of cooperation.

2. Social media follow-up:

I searched for the company on LinkedIn and found the account of its purchasing manager. By looking at his past work experience and published industry insights, I found some common topics. Then I sent a friend request and attached a brief and professional introduction, indicating the advantages of the products that my clothing factory can provide and the fit with his company style.

At the same time, by paying attention to the company's official Facebook account, we found that it often holds new product promotion activities and fans interact frequently. By analyzing fans' comments, we can understand the audience preferences of target customers and prepare to provide more tailored product recommendation language for subsequent communication.

3. Customs data mining:

By using the AB Customer Customs Data Platform to query the import records of "ABC Fashion Europe", we can see the categories, quantities, price ranges and other information of women's clothing they imported from Asia in the past year. By comparing the product advantages and price positioning of our own clothing factory, we have identified several clothing styles that can be recommended and the corresponding pricing strategies.

4. Email communication and follow-up:

By guessing the email format (trying common formats such as "purchase@abc-fashion-europe.com" and "info@abc-fashion-europe.com"), I finally found the correct email address. I carefully wrote a development letter, starting with mentioning my interest in their business on LinkedIn and seeing their purchasing needs in customs data, etc. In the middle, I introduced in detail the product features, quality control, design team advantages, and other European customer cases of the clothing factory, and at the end, I politely expressed my desire to further communicate and cooperate.

After sending the email, I followed up regularly. About after the third follow-up email, I received a reply from the other party, expressing interest in learning about product samples. After sending samples and negotiating, we finally reached a cooperation intention and started small-batch supply.

Case 2: Electronic parts foreign trader explores the US market

Background information : A company engaged in the production and foreign trade of electronic components obtained the names of several American electronic equipment assembly companies and wanted to sell its electronic components to them and explore new business opportunities.

Practical steps:

1. Research on enterprise information query platform:

First, enter the target company name "XYZ Electronics Assembly" in AB客【Global Search】 and find the company's detailed industrial and commercial registration information. It is learned that its registered address is located in a certain technology industry cluster in the United States. The company is medium-sized and its business scope mainly includes the assembly and sales of various electronic equipment. In addition, its business performance has been good in recent years, and its revenue has been steadily increasing. It is determined to be a potential customer worthy of development.

I also obtained the information of some of the company's executives and their publicly available contact information from Tianyancha. Although it was not the phone number of the person in charge of direct procurement, it provided clues for subsequent search. At the same time, I saw that the company had recently posted some new project bidding information on relevant websites, which was related to the procurement of electronic components, so I locked in the key breakthrough direction.

2. Industry Forum and Community Participation:

I joined several well-known electronics industry forums, such as the "Electronics Industry Forum", and searched for posts related to "XYZ Electronics Assembly" in the forums. I found that the company's technicians had posted a discussion on the stability of electronic component quality, and I also saw many peers participating in the reply. From this, I learned that the other party attaches great importance to the quality of components and some pain points.

I also expressed my professional insights and shared some advanced practices and successful experiences of my company in quality control of electronic parts, which attracted a lot of attention, including the attention of relevant personnel of the company. After that, I took the initiative to send a private message to the other party, stated my identity and mentioned the communication on the forum, and recommended my own electronic parts products.

3. B2B platform expansion:

We have improved our own company's store information on Alibaba International Station, and highlighted electronic accessories products that are highly matched with target customer needs, along with detailed product parameters, quality certification reports and other information to increase their attractiveness.

Using the search function of Alibaba International Station to search for "XYZ Electronics Assembly", I found that it was also active on the platform and had posted some procurement needs. So I sent an inquiry directly to the other party through the platform based on its needs, attached the store link and more detailed product introduction documents, so that the other party could view and understand it.

4. Telephone communication and visits (online):

Through the clues collected in the early stage, we contacted the assistant of the purchasing department of the company. After a brief communication, we scheduled an online meeting with the person in charge of purchasing. In the meeting, we introduced the company's electronic parts production process, quality control process, cost advantages and the value it can bring to the other party in detail through PPT presentation. The other party was quite interested in the product, and after subsequent sample testing and other links, we successfully won a large order and started a long-term cooperation.

Case 3: Home furnishings foreign trade company explores potential customers in Australia

Background information: A foreign trade company that produces various household products (such as bedding, home furnishings, etc.) learned the names of several Australian home furnishing retail companies and wanted to introduce its products to the Australian market and try to tap into these potential customers.

Practical steps:

1. Combination of search engine and map search:

Enter the target company name "Australia Home Decor Co." in Google, find the official website and check the categories of home furnishings on sale. It is found that its bedding series is relatively simple, and the home furnishings are more European style. Its own oriental home furnishings and various styles of bedding may have the opportunity to supplement its product line. At the same time, through Google Maps, search for the company's offline store locations and find that they are distributed in the prosperous business districts of several major cities in Australia, indicating that it has strong sales capabilities and a wide market coverage.

Then I used the search engine to input "Australia Home Decor Co. + supplier" to look for any information related to finding suppliers. Although I did not find any relevant content directly, I did find some industry media analysis articles on the company's procurement trends, and learned that it intended to expand in the direction of diversified home products.

2. Use of social media and customs data:

Search for the company on Instagram and see the product display pictures and offline store displays it publishes. Analyze the aesthetic preferences of its target customer groups and preferences for details such as product packaging through pictures, and provide ideas for subsequent product optimization. At the same time, find the company's employees on LinkedIn, try to establish connections with marketing personnel, share some valuable content such as home furnishing industry market trend reports, establish a good initial impression, and slowly obtain more internal information.

Through AB customer customs data, we can view the import records of "Australia Home Decor Co.", analyze the origins of its past imported household products, product price ranges, etc., compare the price and quality advantages of our own products, determine the main recommended bedding and home furnishings, and formulate a reasonable quotation strategy.

3. Mail and sample delivery:

After confirming the company's purchasing email address through AB Customer's [Global Search] search tool, we wrote a development letter, highlighting the unique design, environmentally friendly materials and compliance with Australian market consumer needs of our own household products, and attached beautiful product photos and electronic catalogues.

After the other party responded and expressed some interest, we promptly sent samples, carefully designed the sample packaging, incorporated Australian elements, and attached detailed product descriptions and cooperation suggestions. The other party was very satisfied after receiving the samples. After further negotiations, we finally reached a cooperation agreement and the products began to be sold in its major stores in Australia.

These cases demonstrate the feasibility of using company names in multiple dimensions to tap into potential customers. The key lies in the comprehensive use of various tools and channels to gain a comprehensive and in-depth understanding of target customers and to facilitate cooperation through professional and targeted communication and follow-up.