Is ABKE (AB客) GEO priced the same in Year 1 and at renewal, and how can we control long-term costs?

• Year-1 GEO optimization fee: RMB 90,000 per year.
• Renewal price: not guaranteed to be identical. It is determined by the scope and delivery items agreed at renewal.

1. AI platform coverage: whether the renewal expands or narrows coverage across platforms such as ChatGPT, Perplexity AI, and Google Gemini.
2. Structured content asset volume: how many new structured assets are added (e.g., FAQ sets, knowledge units/“knowledge slices”, expert Q&A).
3. Monitoring frequency: how often visibility/indexing/mention monitoring is performed and reported (e.g., weekly vs. monthly checks).

Recommended method: define “monthly deliverables” in writing, for example:

• Each month add X pieces of structured content (e.g., product/solution FAQs with clear entities, parameters, and decision criteria).
• Each month perform X rounds of platform indexing/visibility checks (e.g., whether content is indexed, referenced, or leads to brand/category mentions).
• Each month deliver a change log of newly created knowledge assets and what questions/intent they map to in AI search.

This approach prevents “fixed annual spend with unclear output” and makes scope adjustments straightforward.

Quarterly review cadence: set a review every 3 months to evaluate whether the current deliverables are producing measurable AI visibility and demand capture.

Decision rule:

• If KPIs improve and the pipeline quality improves → consider expanding platform coverage or increasing content volume.
• If KPIs are stable → keep the scope unchanged and continue compounding assets.
• If KPIs do not improve → narrow deliverables to the highest-performing topics/platforms, and rework content structure rather than increasing spend.

Suggested KPI set (examples):

• AI-platform visibility: whether the brand or key pages can be found/used by AI systems during relevant Q&A scenarios.
• Indexing volume: how many pages/assets are indexed or discoverable (trend direction matters more than a single snapshot).
• Mentions in intent terms: counts/trends of brand-term mentions and category-term mentions (e.g., brand name + product category) in AI-assisted discovery contexts.

Use the same KPI definitions consistently each quarter to prevent “moving targets” during renewal negotiations.

• Renewal pricing changes are usually driven by scope changes (platform count, asset volume, monitoring cadence), not by vague promises.
• GEO is an accumulation and trust-building process. If you require large lead volume within 1–2 months, a GEO-only plan may not fit the timeline.
• Cost efficiency depends on having sufficient source materials (product parameters, use cases, compliance/quality evidence). If inputs are missing, content output and AI trust signals are constrained.