Phase 1 — Research & Modeling (Awareness → Interest)
Goal: define what buyers ask and establish an enterprise knowledge model that AI systems can parse.
- Buyer-intent mapping: map export B2B decision journeys (problem definition → technical evaluation → supplier verification → procurement).
- Competitive landscape research: identify category entities (products, standards, certifications, use-cases) that influence AI answers.
- Knowledge asset modeling: structure brand, products, delivery capability, trust evidence, transaction capability, and industry insights into a unified knowledge schema.
Deliverables (examples): buyer question map (FAQ intent set), enterprise knowledge inventory, entity list (company/product/application/standard), and an initial GEO implementation plan.
Boundary / risk: if Phase 1 skips real buyer intent and relies on generic keywords, the later content may be “AI-readable” but not “AI-recommended” for decision-stage questions.
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