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外贸人遇到交期延迟,怎么应对客户?有效话术、邮件大全!
2024-09-03
外贸人遇到交期延迟,怎么应对客户?有效话术、邮件大全!

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交期延迟是我们在外贸业务中最不愿意遇到但又时常无法避免的棘手问题。不同场景下,有不同的解决方案及话术,本文囊括了关于交货延期的所有实操性干货,帮助大家从容应对,维护客户关系。赶紧收藏起来吧!

场景一:生产过程中出现问题导致延迟

1. 真诚道歉

首先应当真诚地道歉,并且这一点不可忽视。说道歉并非只是形式上的一个步骤,而是解决问题的开端。

First of all, I apologize to you.

2. 解释原因

接着,合理而有效地解释原因显得尤为重要。根据不同的情况,我通常会采用以下两种方式进行解释:

例如,有一次我在验货过程中发现了产品的质量问题。对此,我的回复如下:

"I'm very sorry, but during our inspection, we found a minor issue with the product. If you accept, we will immediately halt production, recalibrate our equipment, and procure new raw materials to ensure the best quality at the same price point. This process will take a bit more time, and we promise to deliver the goods by [specific date]."

假期是另一个较常见的延迟原因:

“During the recent national holiday, our production line had to be paused as our workers took some time off to be with their families. The factory will resume operation on [specific date], and we will expedite the production process to deliver your order as soon as possible."

3. 解决办法

不同的客户需求和合作紧密度会决定采用哪种解决方案。在保证利润的前提下,我会考虑解决以下几种方式:

⭕️ 给客户让利

主动提出承担一部分运费或给与一定金额的折扣:

“To compensate for the delay, we will cover part of your shipping cost and offer a discount on this order.”

⭕️ 下次订单约定补偿

如果客户反应较为激烈,甚至威胁下次不再合作时,我会这样说:

”For the inconvenience caused, we will make sure your next order is prioritized, and we can negotiate specific compensation terms.“

⭕️ 归咎责任

有时需要灵活处理,将问题的矛头指向不可抗力:

”The delay is mainly due to unforeseen issues at the factory which were beyond our control. We are taking steps to ensure this does not happen again.“

⭕️ 转移注意力

介绍一些新产品或市场趋势:

“While we work on your current order, I wanted to share some exciting new products we have recently developed. Additionally, market trends indicate some interesting shifts in raw material costs, which could be beneficial for future orders.”

4. 致歉邮件

致歉邮件的关键在于详细和真诚,我会写得更全面具体:

"Dear [Client's Name],

I sincerely apologize for the inconvenience caused by the delay of your order. During our quality inspection, we found a minor issue that needs to be rectified to ensure we deliver the best possible product to you.

To address this, we have decided to halt the production temporarily and will resume with necessary adjustments made. We are committed to dispatching the order by [specific date].

As a gesture of goodwill, we would like to offer to cover part of the shipping cost and give you a [specific] discount. We understand this might be inconvenient, and we deeply appreciate your patience and continued support.

If you have any further concerns, please feel free to reach out to me directly.

Best regards,

[Your Name]

场景2:供应商原材料供应不足

1.原因解释: 供应商的原材料供应不足可能因为他们的生产能力、供货链条中断、或临时性问题等。这将直接影响我们的生产计划和交货时间。

2.解决办法:

⭕️多元化供应商:建立多家备用供应商,确保在关键时刻有其他供应来源。

⭕️库存管理:适当增加关键原材料的库存量,作为备用。

⭕️供应链沟通:与供应商保持紧密沟通,及时了解其生产动向。

3.致歉邮件: 

"Dear [client name],

I regret to inform you that our supplier has encountered unforeseen challenges in the procurement of raw materials, which may impact the delivery timeline of your order. We understand the potential disruption this may cause to your business operations and sincerely apologize for any inconvenience.

We have implemented several measures to mitigate delays, including optimizing inventory management and reaching out to alternative suppliers. We will maintain open communication with you until this issue is fully resolved.
Thank you for your understanding and continued support.

Sincerely, 
[your name]"

场景3:质量检验未通过

1.原因解释: 有时在生产结束后的质量检验中会发现问题,例如尺寸偏差、材料缺陷等,可能需要返工或重新生产。

2.解决办法:

⭕️严格品控:在生产过程中加强质量控制和中途检验,发现问题即时处理。

⭕️提前测试:在批量生产前进行试生产,确保大规模生产的质量。

⭕️快速反应:在检验中出现问题时,第一时间启动快速反应小组进行调整和修复。

3.致歉邮件: 

"Dear [client name],

We are sorry to inform you that some of the products in your order have not passed our strict quality inspection and now need to be reworked. This may result in a slight delay in delivery.

To ensure that you receive our quality guaranteed final product, we have initiated a rapid response plan to make the necessary quality adjustments. We are committed to complete all repair work and inspection as soon as possible to ensure that your order can be delivered as soon as possible.

We apologize for the inconvenience and thank you for your understanding and cooperation.

My sincere thanks,

 [your name]

场景4:物流运输问题

1.原因解释: 即便我们的产品按时生产完成,外部物流问题如人员短缺、道路堵塞或恶劣天气都会影响交货。

2.解决办法:

⭕️多条物流渠道:建立稳定的多条物流渠道,以备不时之需。

⭕️物流公司合作:与多个可靠的物流公司建立长期合作关系。

⭕️应急预案:设计并实施应急物流预案,确保紧急情况下有应对措施。

3.致歉邮件:

"Dear [client name],

We are sorry to inform you that due to the bad weather (or other specific issues) that the logistics company is currently experiencing, the shipping of your order may be affected. This will lead to a delay in delivery.

However, please rest assured that we have activated contingency plans and are actively communicating with logistics companies and other partners to ensure that your order can arrive as soon as possible. We will be in close contact with you over the next few days to provide you with the latest order status information.

We apologize for any inconvenience this may cause you and thank you for your understanding and patience.

With regards

[Your name]"

场景5:出口文件不齐全或不正确

1.原因解释: 出口过程中需要准备多种文件如发票、装箱单、产地证等,任何不完整或不准确都会导致货物被海关扣留。

2.解决办法:

⭕️严格审核:在文件生成和提交前,设立多重审核机制,确保文件准确无误。

⭕️专业团队:组建专业的国际贸易团队,熟悉各类出口文件的要求和注意事项。

⭕️培训与更新:定期培训团队成员,更新最新的出口操作规范。

3.致歉邮件:

 "Dear [Client Name],

We regret to inform you that certain aspects of our export document preparation did not align with customs requirements, which may result in a delay in the delivery timeline of your order. We have implemented emergency response measures to ensure that the documents are rectified promptly and facilitate smooth customs clearance.

We sincerely apologize for any inconvenience this may have caused to your plans. Please be assured that we are committed to expediting the processing and will keep you informed of any developments.

Thank you for your understanding and patience.

Best regards,
[Your Name]"

场景6:不可抗力因素

1.原因解释: 自然灾害(如地震、台风)、社会动荡(如罢工、战争)、全球性疫情等不可抗力因素会对供应链产生重大影响。

2.解决办法:

⭕️预防措施:提前制定应急预案和多保险机制。

⭕️多样资源部署:在多个地区建立生产和仓储基地,以减少单一地区的风险。

⭕️紧急通知机制:建立高效的客户紧急通知和沟通机制,第一时间传递信息。

3.致歉邮件:

  "Dear [client name],

We regret to inform you that due to unforeseen circumstances, such as earthquakes, our supply chain has encountered disruptions that will impact the delivery timeline of your order. We sincerely apologize for any inconvenience this may cause.

In response, we have promptly implemented our emergency protocols to mitigate the effects of this situation. We encourage you to stay in contact with us; we will provide a revised delivery schedule at the earliest opportunity and keep you informed throughout the process.

Thank you for your understanding and continued support.

Best regards,

[Your name]"

场景7:客户需求变更

1.原因解释: 客户在项目进行中临时更改订单规格、数量或质量要求,需重新启动设计、原材料采购和生产流程。

2.解决办法:

⭕️变更管理流程:建立健全的变更管理流程和审批机制。

⭕️紧急协调:迅速协调相关部门和供应商,尽力缩短变更带来的时间影响。

⭕️客户沟通:及时与客户沟通变更对时间的影响和后续安排。

3.致歉邮件:

"Dear [client name],

Thank you for notifying us of the change in order specification/quantity/quality requirements. We have already started to make the necessary design adjustments and production arrangements. Due to these changes, it will take some time to complete production, which is expected to affect the original delivery time.

We understand your needs and will make every effort to ensure a smooth delivery as soon as possible. Thank you for your patience and understanding, and we will continue to keep you updated.

With regards

[Your name]"

场景8:生产设备故障

1.原因解释: 生产设备在工作过程中出现故障需要维修,可能会打乱生产计划,导致生产周期延长。

2.解决办法:

⭕️设备保养和检查:定期进行设备保养和预防性检查。

⭕️备用设备:关键环节配置备用设备,减少单点故障风险。

⭕️紧急维修机制:建立快速响应的紧急维修机制,确保设备故障尽快修复。

3.致歉邮件:

"Dear [client name],

We regret to inform you that due to the unexpected failure of our production equipment during work, we are currently in the stage of emergency maintenance, which will have an impact on the delivery time of your order. We are very sorry for any inconvenience this may cause you.

We have activated a rapid response repair mechanism and are doing our best to repair the problem to reduce the time of delay. During this period, we will continue to communicate with you to provide the latest order progress information.

Thank you for your understanding and cooperation.

With regards

[Your name]"

场景9:劳动力问题

1.原因解释: 工厂在生产高峰期遇到劳动力短缺,或员工因健康原因请假,会影响生产进度,从而导致交期延迟。

2.解决办法:

⭕️劳动力储备:建立劳动力储备机制,培养多技能员工。

⭕️临时工计划:在高峰期或紧急情况下,启用临时工计划。

⭕️员工健康管理:建立健康管理体系,减少员工因健康原因请假。

3.致歉邮件:

"Dear [client name],

We are currently experiencing some labor shortages during peak production periods, which will inevitably affect your order delivery times. We apologize for this.

To address this issue, we are accelerating production through the recruitment of temporary workers and internal coordination. Thank you for your patience and understanding, we will address this issue as soon as possible and continue to provide you with the latest order status updates.

With regards

[Your name]"

场景10:资金周转问题

1.原因解释: 如果企业在生产过程中遇到资金周转困难,不能及时支付供应商和员工的款项,可能会导致生产停滞,从而影响交货时间。

2.解决办法:

⭕️财务管理:提升财务管理能力,确保资金流动顺畅。

⭕️多渠道融资:通过多个融资渠道获取资金,如银行贷款和企业证券。

⭕️分期付款:与供应商协商分期付款,降低即时支付压力。

3.致歉邮件:

"Dear [client name],

We regret to inform you that we are currently experiencing a short-term cash flow problem, which is expected to affect the delivery time of your order. We are deeply sorry for that.

We are actively pursuing remedial measures, including multi-channel financing and negotiating installment plans with suppliers, to return to normal production schedule as soon as possible. We will keep you updated.

Thank you for your understanding and support.

With regards

[Your name]"

在这个过程中,外贸极客提供的智能营销和客户管理工具对我们处理类似问题大有帮助。通过智能客户跟进功能,可以及时提醒我联系我们的客户并进行有效的沟通。这大大提高了我们的工作效率,避免了更多交期延迟带来的麻烦。

综上,外贸人们,遇到交期延迟不可急躁,按照以上的步骤与技巧应对,相信我们一定能将影响最小化,赢得客户的理解与继续合作。

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