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这轮“拉闸限电”影响面很大,时间也会很长。
是的,为什么说“这轮”呢,因为“拉闸限电”是为了“双碳控排”,而“双碳控排”又是长期政策,一直都有,只不过之前没那么严罢了。
为啥最近忽然就紧了呢?
要知道国家碳排放总量的上限都定好了——2030年碳达峰108亿吨。2020年已经超过100亿吨,剩下的量很小了,然后再划分到每个省,基本上生产也要搞单双号限行了(开玩笑),但难受是必然的。
就要说一下“拉闸限电”国际背景了。
一、疫情的影响超过预期了。别的国家在停滞,中国有生有色,人家眼红肯定会以“碳达峰”说事,哪怕他们享受了我国便宜质量好的产品也不行,现实是讲利益而不是讲道理。
再说了,如果疫情得到控制,国外的生产秩序恢复,出口订单减少,那外贸企业扩大的生产线就是产能过剩,这个大坑一个填不好就饮恨江湖了。
二、美联储不讲武德式印钞。美联储持续宽松印钞,缺钱就印,就像生产卫生纸一样,太不严肃了。而且据美国有线电视新闻网(CNN)23日报道,美国政府的资金即将在9月30日“花完”,没钱“政府就要关门”,之前就发生过好几次了。每次都是印、印、印……美联储乱印钱,其他国家的货币肯定要跟着泛滥,对此国家肯定会出手,而且已经出手了。
我们可以尝试从“歪果仁你们要环保,好的我们环保了;为了做到环保,我们不得不涨价”这个角度出发(当然英文话术会更加合理、委婉),开启我们的涨价或逼单。
“拉闸限电”这么好的涨价时机,教你如何谈涨价?针对以下三种情况,我们草拟了对应的英文话术,建议大家根据自身公司情况稍作调整,再发给客户。
01解释交期延长
关于拉闸限电造成的订单延期如何向国外客户解释,我们上一篇文章已经给大家准备好了,点击查看>>>限电减产造成订单延误,如何向客户解释
“拉闸限电”这么好的涨价时机,教你如何谈涨价一:
Last year, the Chinese government has officially announced that China aims to reach peak emissions before 2030 and achieve carbon neutrality before 2060, which means that China only have 30 years for continuous and rapid emissions cuts. To build a community of common destiny, the Chinese people have to work hard and make unprecedented progress.
Due to the recent “dual control of energy consumption” policy of the Chinese government, our manufacturing operation has been adjusted to "run for 7 days and stop 7 days"(根据实际情况修改), and the production capacity is only half (根据实际情况修改)of that under normal conditions.
We have tried our best to ensure the on-time production, but we are very sorry to inform you that the delivery of your order will be delayed by X days, and the latest delivery time is XXXX.
You have always been our company's most important customer. Therefore, your order will be processed first in our production line. Please rest assured that we will definitely complete the production with quality and quantity, and minimize the impact. Once the tight power supply is relieved, our production capacity will be restored immediately.
We will keep in touch with you on the progress of the order. If you have any further questions or concerns, please contact us and we will get back to you as soon as possible.
We appreciate your continued support and understanding!
(来自爱丽客彭俊强先生)
To commit the promise to the world that China will meet the emission peak in year 2030 and carbon neutrality in year 2060, Chinese local governments have taken strict-ever actions to reduce release of CO2 and energy comsumption by restricted supply of electricity power.
Some areas supply 5 days and stop 2 days in a week, some supply 3 and stop 4 days, some even just supply 2 days but stop 5 days.
These actions will result in a terrible increase of all costs, from raw materials to packing materials, from labor cost to ports operation costs.
Now, we all face a difficult choice : to order NOW (before our National Day-Oct 1st) or wait at least 6 months later (NOT sure when costs will go down). Just be prepared for 2 things: prices will be increased and delivery time will be prolonged.
Last year, the Chinese government has officially announced that China aims to reach peak emissions before 2030 and achieve carbon neutrality before 2060, which means that China only have 30 years for continuous and rapid emissions cuts. To build a community of common destiny, the Chinese people have to work hard and make unprecedented progress.
In September, many local governments in China began to implement strict "dual control system of energy consumption" policies. Our production lines as well as our upstream supply chain partners were all affected to a certain extent.
In addition, the China Ministry of Ecology and Environment has issued the draft of "2021-2022 Autumn and Winter Action Plan for Air Pollution Management" in September. This autumn and winter (from October 1, 2021 to March 31, 2022), the production capacity in some industries may be further restricted.
Due to the limited production capacity and the recent sharp increase in raw material prices, we have to inform you that we will increase prices for some products from 15th October. Please see the attachment for the latest quotation form.
Our company has been committed to providing customers with high-quality products and thoughtful service. Prior to this, we have made every effort to mitigate the impacts of issues like rising raw material costs and exchange rate fluctuations and to avoid price increases. However, in order to maintain the quality of the product, and continue business with you, we have to increase product prices this October.
I’d like to remind you that our prices will be increasing with effect from 15th October and the prices of orders processed before then will remain unchanged.
Thank you for your continued support. Please feel free to contact us if you have any questions.